Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Cream rather than liquid (format)· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
80
Wear & performance
50
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Cream rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Matte rather than shimmer (finish)· Cream rather than liquid (format)· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
87
Finish, pigmentation & format
28
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than shimmer (finish) · Cream rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Noticeably different swatch colour· Cream rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
59
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Cream rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Matte rather than shimmer (finish)· Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
92
Finish, pigmentation & format
20
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Matches: Same finish: shimmer· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Grey rather than black
Score details
Shade match
43
Finish, pigmentation & format
90
Wear & performance
50
Comfort & skin suitability
80
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Stick rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)
Differences: Noticeably different swatch colour· Lighter· Glitter rather than shimmer (finish)
Score details
Shade match
55
Finish, pigmentation & format
63
Wear & performance
69
Comfort & skin suitability
40
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Glitter rather than shimmer (finish) · Stick rather than liquid (format) · Does not claim comfort
Retailer shade note: sparkling purple black with pink reflects
Differences: Matte rather than shimmer (finish)· Powder rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
20
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than shimmer (finish) · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Matte rather than shimmer (finish)· Palette rather than liquid (format)· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
20
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than shimmer (finish) · Palette rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Noticeably different swatch colour· Blue rather than black· Powder rather than liquid (format)
Score details
Shade match
46
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than black · Powder rather than liquid (format) · Not listed rather than 16-hour wear (longevity) · Does not claim comfort
Matches: Claims crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Matte rather than shimmer (finish)
Score details
Shade match
70
Finish, pigmentation & format
20
Wear & performance
53
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Matte rather than shimmer (finish) · Powder rather than liquid (format) · 24-hour wear rather than 16-hour wear (longevity)
Differences: Noticeably different swatch colour· Matte rather than shimmer (finish)· Stick rather than liquid (format)
Score details
Shade match
70
Finish, pigmentation & format
25
Wear & performance
65
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than shimmer (finish) · Stick rather than liquid (format) · 11-hour wear rather than 16-hour wear (longevity) · Does not claim comfort
Differences: Lighter· Grey rather than black· Matte rather than shimmer (finish)
Score details
Shade match
69
Finish, pigmentation & format
25
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Grey rather than black · Matte rather than shimmer (finish) · Stick rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Retailer shade note: matte deep grey with cool undertones
$7Ulta Beauty(product price)$1.99 less (22%)4.5 (2,019)
Glitter
Differences: Noticeably different swatch colour· Lighter· Plum rather than black
Score details
Shade match
49
Finish, pigmentation & format
59
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Glitter
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than black · Glitter rather than shimmer (finish) · Powder rather than liquid (format) · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Retailer shade note: metallic eggplant with navy flecks
Differences: Noticeably different swatch colour· Lighter· Glitter rather than shimmer (finish)
Score details
Shade match
47
Finish, pigmentation & format
63
Wear & performance
69
Comfort & skin suitability
40
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Glitter rather than shimmer (finish) · Stick rather than liquid (format) · Does not claim comfort
L'Oréal Paris Le Shadow Stick in Midnight Noir, against Maybelline Shadow Drip Eye Tint Liquid Eye Shadow in Onyx Drip. Every attribute compared, with its share of the score.
ComparedYour shadeOnyx DripClosest shade matchMidnight NoirHow they compareScore
Shade match55% of overall92
Colour60%87#2e2d32#2f3238Very close colourColour difference 2.8 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared80
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation20%—not comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format15%60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall · 1 of 3 compared40
Longevity50%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario Long-Wear Cream Eyeshadow in Black, against Maybelline Shadow Drip Eye Tint Liquid Eye Shadow in Onyx Drip. Every attribute compared, with its share of the score.
ComparedYour shadeOnyx DripClosest overall alternativeBlackHow they compareScore
Shade match55% of overall86
Colour60%77#2e2d32#333333Close colourColour difference 4.0 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared93
Finish65%100ShimmerShimmerSameSame shimmer finish
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%60LiquidCreamSome differenceCream rather than liquid
Wear & performance10% of overall55
Longevity50%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 85/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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