Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $15.99 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Same priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty$4.80 less (30%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at WalmartTarget$11.99View at TargetWalgreens$15.99View at WalgreensWalmart$23.96View at Walmart
SephoraCosts $26.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sUlta BeautyCosts $38.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: fair neutral
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $8.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $53.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: light shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $39.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: L3.5 - Light with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $8.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $8.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for combination/dry/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $8.01 moreMatches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $24.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light skin with cool peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$40 · out of stockView at SephoraTarget$1 less (6%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$16View at WalmartSephoraCosts $24.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 50% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $8.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: neutral light with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: cool to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $33.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very fair skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$4 less (25%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $37.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination/dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 42% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/dry skin
Retailer shade note: Fair with Peachy Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $22.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $8.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for combination/dry/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: light, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $25.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Maybelline Super Stay Lumi-Matte Foundation 125 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Porcelain
$36
230
$30
4 Fair
$36
Custard
Madeleine
1N Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Cushion Foundation in 100 Neutral, against Maybelline Super Stay Lumi-Matte Foundation in 125. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 100 Neutral.
14 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312, against Maybelline Super Stay Lumi-Matte Foundation in 125. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312.
3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation 100 Neutral
Ulta BeautyYour shade $15.99 at Ulta Beauty · product price; shade not separately priced
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 312
Ulta BeautyYour shade $15.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
