Beautler.Your beauty butler

Super Stay Lumi-Matte Foundation 312 dupes and alternatives Maybelline

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NC45

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
312Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC45
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 250 Radiant Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
312Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
250 Radiant Sand
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Best price
$14.99TargetTarget
$1 less (6%)

Your shade $15.99 at Ulta Beauty

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 97
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 95
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $42SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: for medium neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 50% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 96
    $19.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Honey (W-064)
    Shade match 94
    $58SephoraSephoraCosts $42.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Medium to Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC20
    Shade match 93
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Not marketed for combination/dry/sensitive skin

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    6W1 Sandalwood
    Shade match 97
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    43
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    28Y Medium
    Shade match 98
    $24SephoraSephoraCosts $8.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 95
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C6
    Shade match 98
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    43
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium deep with a peachy golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Golden Medium
    Shade match 89
    $38SephoraSephoraCosts $22.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNot marketed for combination/dry skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for combination/dry skin

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium rich warm skin with a golden hue

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 85
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 94
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    43
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    45
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  22. #24 · Jane Iredale

    Beyond Matte Liquid Foundation

    M7
    Shade match 87
    $54Ulta BeautyUlta BeautyCosts $38.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium w/ beige undertones

    Medium confidence· Digital match

    View match
  23. #25 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    26 Medium Warm
    Shade match 95
    $38SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  24. #26 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Shade match 95
    $38SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: warm peach

    High confidence· Digital match

    View match
  25. #27 · Tarte

    Face Tape Full Coverage Foundation

    37G Medium-Tan Golden
    Shade match 89
    $42SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  26. #28 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8WN
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    43
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: tan deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C5
    Shade match 92
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    43
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: deep neutral peach with golden undertone for medium skin

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Neutral
    Shade match 86
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Golden Honey
    Shade match 98
    $14.97WalmartWalmart$1.02 less (6%)

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  30. #32 · Maybelline

    Fit Me Dewy + Smooth Foundation

    240 Golden Beige
    Shade match 98
    $9.12WalmartWalmart$6.87 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    25
    Wear & performance
    54
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Lumi-Matte Foundation 312 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC40

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC40

    • Looks identical
    • Medium light · Warm · golden undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Looks identical
    • Medium light · Warm · golden undertone

    $8

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Very close colour
    • Light medium · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC45, against Maybelline Super Stay Lumi-Matte Foundation in 312. Every attribute compared, with its share of the score.

ComparedYour shade312Closest shade matchNC45Score
Shade match55% of overall100
Colour99#e4a16c#e3a16dLooks identicalColour difference 0.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall43
Longevity2030-hour wear12-hour wearDifferent12-hour wear claimed against 30-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC45.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand, against Maybelline Super Stay Lumi-Matte Foundation in 312. Every attribute compared, with its share of the score.

ComparedYour shade312Closest overall alternative250 Radiant SandScore
Shade match55% of overall93
Colour95#e4a16c#e8a673Looks identicalColour difference 1.4 (0 is identical)
Depth96Medium lightLight mediumCloseDepth difference: 2.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity7030-hour wear24-hour wearSome difference24-hour wear claimed against 30-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 250 Radiant Sand.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NC45

Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 250 Radiant Sand

Best price
$14.99TargetTarget
$1 less (6%)

Your shade $15.99 at Ulta Beauty

TargetView at Target

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.