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Super Stay Lumi-Matte Foundation 405 dupes and alternatives Maybelline

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Essence Foundation Stick 300

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
405Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Essence
300
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$9 less (56%)

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Angola - Dark 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
405Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
Angola - Dark 1
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
Costs $4.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Essence

    Foundation Stick

    270
    Shade match 98
    $6.99Ulta BeautyUlta Beauty$9 less (56%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: tan deep with red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    68P Deep
    Shade match 97
    $24SephoraSephoraCosts $8.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Does not claim transfer resistanceNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: deep, pink undertone

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for deep skin with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    21: Rich
    Shade match 98
    $14Ulta BeautyUlta Beauty(product price)$1.99 less (12%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: rich with a cool undertone

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $55Ulta BeautyUlta Beauty(product price)Costs $39.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    540 Mahogany
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame full coverageBoth claim 32-hour wear

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 56% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    60N Mahogany
    Shade match 92
    $42SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 94
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $53SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7N Bonbon
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $60SephoraSephoraCosts $44.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Face Tape Full Coverage Foundation

    60G Mahogany Golden
    Shade match 84
    $42SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW60
    Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Near-identical swatch colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: rich espresso with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  17. Shade match 75
    $55SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: D5 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Mocha
    Shade match 89
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    39 Cocoa
    Shade match 87
    $14.97WalmartWalmart$1.02 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Slightly lighterBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  20. #22 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep
    Shade match 86
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame full coverageNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep complexion with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 290 C
    Shade match 93
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Natural Radiant Longwear Foundation

    Port Louis
    Shade match 84
    $55SephoraSephoraCosts $39.01 more

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 96
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily/sensitive skin

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  24. #26 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $44.01 more

    Matches: Very close colourNo drying alcohol listed

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  25. #27 · Sigma Beauty

    Skin Perfector Hydrating Tint

    6 - Dark Rich
    Shade match 91
    $27.30$39Ulta BeautyUlta BeautyCosts $11.31 more

    Matches: Near-identical swatch colourBoth claim a lightweight feelNo drying alcohol listed

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  26. #28 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 3C
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)Costs $8.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: Deepest with cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 96
    $16.50$33SephoraSephoraCosts $0.51 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: very deep cool

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with neutral/deep red undertones

    Medium confidence· Digital match

    View match
  29. Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame cool undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Super Stay Lumi-Matte Foundation 405 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Very close colour
    • Very deep · Cool undertone

    $32

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 300, against Maybelline Super Stay Lumi-Matte Foundation in 405. Every attribute compared, with its share of the score.

ComparedYour shade405Closest shade match300Score
Shade match55% of overall98
Colour98#673c29#693e2cLooks identicalColour difference 0.8 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4030-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 300.

Same or better

  • $9 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Angola - Dark 1, against Maybelline Super Stay Lumi-Matte Foundation in 405. Every attribute compared, with its share of the score.

ComparedYour shade405Closest overall alternativeAngola - Dark 1Score
Shade match55% of overall91
Colour92#673c29#693f30Very close colourColour difference 2.0 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7030-hour wearLong-wearingSome differenceYour product claims 30-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Angola - Dark 1.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholListed (alcohol denat.)No ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Essence Foundation Stick 300

Match price
$6.99Ulta BeautyUlta Beauty
$9 less (56%)

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Angola - Dark 1

Match price
$20Ulta BeautyUlta Beauty
Costs $4.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.