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Superfluff Volumizing Eyebrow Gel Mousse Black Brown dupes and alternatives Maybelline

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: e.l.f. Cosmetics Wow Brow Gel Deep Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
Black BrownChange shade
Type and hold: Tinted
Finish and wear: —
The match
e.l.f. Cosmetics
Deep Brown
Type and hold: Tinted
Finish and wear: Fibres

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
91out of 100
Colour
86
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$6Ulta BeautyUlta Beauty
$7.99 less (57%)

Your shade $13.99 at Ulta Beauty

Closest overall alternative: Milani Stay Put Tinted Brow Mousse Brown Black

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Maybelline
Black BrownChange shade
Type and hold: Tinted
Finish and wear: —
The match
Milani
Brown Black
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
74out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
79
Finish (Finish & application)
not scored yet
Best price
$7.49Ulta BeautyUlta Beauty
$6.50 less (46%)

Your shade $13.99 at Ulta Beauty

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Stud
    Shade match 74
    $26Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: deep cool brown

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Dark Brown
    Shade match 91
    $26SephoraSephoraCosts $12.01 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    91
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: for dark brown hair with a warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Black
    Shade match 68
    $12Ulta BeautyUlta Beauty$1.99 less (14%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    68
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Espresso
    Shade match 85
    $22SephoraSephoraCosts $8.01 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    85
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Express Brow Fast Sculpt Mascara

    Deep Brown
    Shade match 83
    $10.99Ulta BeautyUlta Beauty$3 less (21%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Medium confidence· Digital match

    View match
  6. #8 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Cypher
    Shade match 80
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    80
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: cool very dark brown/black

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Deep
    Shade match 77
    $29SephoraSephoraCosts $15.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    77
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  8. Shade match 74
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 70
    $10Ulta BeautyUlta Beauty$3.99 less (29%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  10. #12 · Revlon

    PhotoReady Lifting Brow Gel

    804 Rich Dark Brown
    Shade match 70
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  11. Shade match 66
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    66
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown black

    Medium confidence· Digital match

    View match
  12. #14 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    Shade Grey
    Shade match 63
    $28Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: cool grey

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Black
    Shade match 62
    $21SephoraSephoraCosts $7.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    62
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: for black hair

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Dark Brown
    Shade match 61
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    61
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  15. #17 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Ashy Brows 04
    Shade match 53
    $1.99$3.99Ulta BeautyUlta Beauty$12 less (86%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: Ashy Brown

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Black
    Shade match 52
    $13Ulta BeautyUlta Beauty$0.99 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    52
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  17. #19 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$4.50 less (32%)

    Matches: Same form: gel

    Differences: Glue rather than mousse

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse

    Low confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 42
    $12Ulta BeautyUlta Beauty$1.99 less (14%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    42
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 39
    $18.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    39
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 32
    $20Ulta BeautyUlta BeautyCosts $6.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    32
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 25
    $16SephoraSephoraCosts $2.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  22. #24 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 25
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  23. Shade match 25
    $26SephoraSephoraCosts $12.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $12.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

e.l.f. Cosmetics Wow Brow Gel in Deep Brown, against Maybelline Superfluff Volumizing Eyebrow Gel Mousse in Black Brown. Every attribute compared, with its share of the score.

ComparedYour shadeBlack BrownClosest shade matchDeep BrownScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40MousseGelSome differenceGel rather than mousse
Fibresnot comparableNot listedClaimedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall91
Shade colour91MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableNot listedNot listedNot comparableNeither product lists applicator
Overall match 71/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Wow Brow Gel in Deep Brown.

Same or better

  • Same form: gel
  • Same shade colour: measured

Different

  • Gel rather than mousse

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed

Why the closest overall alternative works

Milani Stay Put Tinted Brow Mousse in Brown Black, against Maybelline Superfluff Volumizing Eyebrow Gel Mousse in Black Brown. Every attribute compared, with its share of the score.

ComparedYour shadeBlack BrownClosest overall alternativeBrown BlackScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100MousseMousseSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall79
Shade colour79MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableNot listedNot listedNot comparableNeither product lists applicator
Overall match 74/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Stay Put Tinted Brow Mousse in Brown Black.

Same or better

  • Same form: gel
  • Same texture: mousse
  • Same shade colour: measured

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Wow Brow Gel Deep Brown

Best price
$6Ulta BeautyUlta Beauty
$7.99 less (57%)

Your shade $13.99 at Ulta Beauty

Closest overall alternative

Milani Stay Put Tinted Brow Mousse Brown Black

Best price
$7.49Ulta BeautyUlta Beauty
$6.50 less (46%)

Your shade $13.99 at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.