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Superfluff Volumizing Eyebrow Gel Mousse Blonde dupes and alternatives Maybelline

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel Soft Brown

The equivalent shade and the most similar brow gel overall.

Your shade
Maybelline
BlondeChange shade
Type and hold: Tinted
Finish and wear: —
The match
Kosas
Soft Brown
Type and hold: Tinted
Finish and wear: Natural

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
69out of 100
Type (Type & formula)
78
Hold
not scored yet
Colour
87
Finish (Finish & application)
not scored yet
Shade match
87out of 100
Colour
79
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $12.01 more

Your shade $13.99 at Ulta Beauty

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $28SephoraSephoraCosts $14.01 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: cool light blonde

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 82
    $26SephoraSephoraCosts $12.01 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 82
    $12Ulta BeautyUlta Beauty$1.99 less (14%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Taupe
    Shade match 77
    $13Ulta BeautyUlta Beauty$0.99 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    77
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 75
    $22SephoraSephoraCosts $8.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    75
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Rich Taupe
    Shade match 71
    $21SephoraSephoraCosts $7.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    71
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: for medium to dark blonde hair

    Medium confidence· Digital match

    View match
  7. Shade match 68
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    68
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  8. #9 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 46
    $7.49$14.99Ulta BeautyUlta Beauty$6.50 less (46%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    46
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 46
    $12Ulta BeautyUlta Beauty$1.99 less (14%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    46
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Fling
    Shade match 44
    $26Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    44
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light taupe ash blonde

    Medium confidence· Digital match

    View match
  11. #12 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Haze
    Shade match 67
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: warm blonde

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Light Brunette
    Shade match 64
    $18.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  13. Shade match 64
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  14. #15 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 57
    $16SephoraSephoraCosts $2.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    57
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  15. #16 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Browny Brows 02
    Shade match 55
    $1.99$3.99Ulta BeautyUlta Beauty$12 less (86%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    55
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 54
    $10Ulta BeautyUlta Beauty$3.99 less (29%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  17. #18 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 54
    $20Ulta BeautyUlta BeautyCosts $6.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  18. #19 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 52
    $24SephoraSephoraCosts $10.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    52
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  19. #20 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 50
    $6Ulta BeautyUlta Beauty$7.99 less (57%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    50
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  20. #21 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$4.50 less (32%)

    Matches: Same form: gel

    Differences: Glue rather than mousse

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse

    Low confidence· Digital match

    View match
  21. #22 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 45
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    45
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  22. #23 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 42
    $29SephoraSephoraCosts $15.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    42
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  23. #24 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 34
    $10.99Ulta BeautyUlta Beauty$3 less (21%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    34
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  24. #25 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 32
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    32
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  25. Shade match 0
    $26SephoraSephoraCosts $12.01 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Soft Brown, against Maybelline Superfluff Volumizing Eyebrow Gel Mousse in Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeBlondeClosest matchSoft BrownScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40MousseGelSome differenceGel rather than mousse
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall87
Shade colour87MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicatornot comparableNot listedNot listedNot comparableNeither product lists applicator
Overall match 69/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel in Soft Brown.

Same or better

  • Same form: gel
  • Same shade colour: measured

Different

  • Gel rather than mousse

Not compared

  • Fibres: not listed for either
  • Hold: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy Soft Brown

Best price
$26SephoraSephora
Costs $12.01 more

Your shade $13.99 at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.