Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same finish: matte
Differences: Cool rather than warm undertone· Berry rather than pink· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
79
Finish & visual result
100
Wear & performance
58
Comfort & suitability
50
Looks identical · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than pink · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same finish: matte· Claims comfort· Claims hydration
Differences: Neutral rather than warm undertone· Red rather than pink· Not listed rather than long-wearing (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Red rather than pink · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance
Matches: Same finish: matte· Claims comfort· Claims hydration
Differences: Neutral rather than warm undertone· Red rather than pink· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
67
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Red rather than pink · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Milani Color Fetish Matte Lipstick in Petal, against Maybelline SuperStay Ink Crayon Lipstick in 125 Check Yourself. Every attribute compared, with its share of the score.
ComparedYour shade125 Check YourselfClosest matchPetalHow they compareScore
Shade match60% of overall93
Colour60%89#a43443#a63d44Very close colourColour difference 2.5 (0 is identical)
Depth15%96Deep / darkMediumCloseDepth difference 2.6 on the 0–100 scale
Undertone13%100WarmWarmSameSame product undertone
Colour family13%100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity60%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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