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SuperStay Ink Crayon Lipstick Keep it Fun dupes and alternatives Maybelline

Nude · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick 320 Hush Hush

The equivalent shade and the most similar lipstick overall.

Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
58
Comfort (Comfort & suitability)
40
Shade match
92out of 100
Colour
88
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Valentino

    Spike Valentino Buttery Matte Lipstick

    100R - Stand Out In Nude
    Shade match 91
    $48SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: 10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: romantic pink nude

    Medium confidence· Digital match

    View match
  2. #3 · Dior

    Rouge Dior On Stage Matte Lipstick

    383 Mauve D-Vibe
    Shade match 81
    $48SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Pink rather than nude24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Pink rather than nude · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a mauve pink

    Medium confidence· Digital match

    View match
  3. #4 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Nude Poeme
    Shade match 83
    $48SephoraSephoraCosts $35.01 more

    Matches: Same finish: matteClaims hydration

    Differences: Neutral rather than cool undertone10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: peachy, neutral nude

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $12.99Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Mauve rather than nude12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Mauve rather than nude · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: pinky mauve

    Medium confidence· Digital match

    View match
  5. #6 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Always Rosy 549
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Rose rather than nude24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Rose rather than nude · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  6. #7 · Valentino

    Spike Valentino Buttery Matte Lipstick

    123R - Spike A Pose
    Shade match 79
    $48SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: 10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: mauve nude

    Medium confidence· Digital match

    View match
  7. #8 · Valentino

    Spike Valentino Buttery Matte Lipstick

    134R - Couture In The Streets
    Shade match 78
    $48SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: 10-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: rosy beige nude

    Medium confidence· Digital match

    View match
  8. Shade match 71
    $9.97WalmartWalmart$3.02 less (23%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: DeeperPink rather than nude12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Pink rather than nude · 12-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  9. #10 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Dream Huge
    Shade match 77
    $27Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: Pink rather than nude8-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than nude · 8-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: mauve pink

    Medium confidence· Digital match

    View match
  10. #11 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    300 Self Revealing
    Shade match 76
    $35Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same cool undertoneSame finish: matteClaims comfort

    Differences: 12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: cool pinky nude

    Medium confidence· Digital match

    View match
  11. #12 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    153 Le Rosewood Ambition
    Shade match 70
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: DeeperPlum rather than nude16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Plum rather than nude · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool vibrant plum

    Medium confidence· Digital match

    View match
  12. #13 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Liv It Up
    Shade match 75
    $37SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame finish: matteClaims hydration

    Differences: Neutral rather than cool undertonePink rather than nude10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than nude · 10-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: pale pretty pink

    Medium confidence· Digital match

    View match
  13. #14 · Lancôme

    L'Absolu Rouge Cream Lipstick

    337 Blush Caresse
    Shade match 84
    $35Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Pink rather than nudeCream rather than matte (finish)18-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    82
    Comfort & suitability
    40

    Very close colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than nude · Cream rather than matte (finish) · 18-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  14. #15 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    251 Wisteria Rose
    Shade match 80
    $7.97WalmartWalmart$5.02 less (39%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims hydration

    Differences: Rose rather than nudeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than nude · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Sultriness
    Shade match 68
    $27Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Pink rather than nude10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than nude · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: baby-blue pink

    Medium confidence· Digital match

    View match
  16. #17 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Peony
    Shade match 69
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Pink rather than nudeDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than nude · Does not claim transfer resistance

    Retailer shade note: soft cool-toned nude pink

    Medium confidence· Digital match

    View match
  17. Shade match 68
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Pink rather than nude12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than nude · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: mauve pink

    High confidence· Digital match

    View match
  18. #19 · NARS

    Explicit Lipstick

    Devious – 831
    Shade match 70
    $42SephoraSephoraCosts $29.01 more

    Matches: Same longevity: long-wearingBoth claim transfer resistanceClaims comfort

    Differences: Neutral rather than cool undertonePink rather than nude

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than nude

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  19. #20 · NARS

    Afterglow Lipstick

    Dolce Vita 888
    Shade match 85
    $36SephoraSephoraCosts $23.01 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Rose rather than nudeDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than nude · Does not claim transfer resistance

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    140 Le Berry Brilliant
    Shade match 66
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: DeeperBerry rather than nude16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Berry rather than nude · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft cool berry

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    103 Le Rosy Confident
    Shade match 65
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: LighterMauve rather than nude16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Mauve rather than nude · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: medium pink-mauve

    Medium confidence· Digital match

    View match
  22. #23 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Mauved
    Shade match 77
    $12.49Ulta BeautyUlta Beauty$0.50 less (4%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims hydration

    Differences: Pink rather than nudeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than nude · Not listed rather than long-wearing (longevity)

    Retailer shade note: muted mauve-pink

    Medium confidence· Digital match

    View match
  23. Shade match 66
    $24SephoraSephoraCosts $11.01 more

    Matches: Same finish: matteSame longevity: long-wearingClaims comfort

    Differences: DeeperWarm rather than cool undertoneRose rather than nude

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Rose rather than nude · Does not claim transfer resistance

    Retailer shade note: warm dirty rose

    Medium confidence· Digital match

    View match
  24. #25 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Pink Desire
    Shade match 65
    $34SephoraSephoraCosts $21.01 more

    Matches: Same finish: matteBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertonePink rather than nude12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than nude · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid warm pink

    High confidence· Digital match

    View match
  25. #26 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Montmartre
    Shade match 76
    $12.49Ulta BeautyUlta Beauty(product price)$0.50 less (4%)

    Matches: Very close colourBoth claim transfer resistanceClaims hydration

    Differences: Neutral rather than cool undertoneMauve rather than nudeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Mauve rather than nude · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutral light mauve

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Explicit Lipstick

    Envy – 830
    Shade match 67
    $42SephoraSephoraCosts $29.01 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance

    Differences: Pink rather than nude

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than nude

    Retailer shade note: mauve pink

    High confidence· Digital match

    View match
  27. #28 · MERIT

    Signature Lip Lightweight Lipstick

    Millennial
    Shade match 73
    $28SephoraSephoraCosts $15.01 more

    Matches: Same longevity: long-wearingClaims comfortClaims hydration

    Differences: Neutral rather than cool undertonePink rather than nudeDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Satin · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than nude · Does not claim transfer resistance

    Retailer shade note: classic pink

    Medium confidence· Digital match

    View match
  28. #29 · NARS

    Explicit Lipstick

    Liaison – 821
    Shade match 67
    $42SephoraSephoraCosts $29.01 more

    Matches: Same longevity: long-wearingBoth claim transfer resistanceClaims comfort

    Differences: Neutral rather than cool undertoneRose rather than nude

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than nude

    Retailer shade note: tan rose

    Medium confidence· Digital match

    View match
  29. #30 · Dior

    Rouge Dior Lipstick

    724 Tendresse
    Shade match 77
    $50SephoraSephoraCosts $37.01 more

    Matches: Same cool undertoneClaims comfortClaims hydration

    Differences: Rose rather than nude12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Rose rather than nude · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep dustry rose

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 320 Hush Hush, against Maybelline SuperStay Ink Crayon Lipstick in Keep it Fun. Every attribute compared, with its share of the score.

ComparedYour shadeKeep it FunClosest match320 Hush HushScore
Shade match60% of overall92
Colour88#cf6c7d#cd737cVery close colourColour difference 2.6 (0 is identical)
Depth97MediumLightCloseDepth difference 1.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 320 Hush Hush.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Claims comfort
  • Claims hydration

Different

  • 12-hour wear longevity instead of long-wearing
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmid-tone rosey nudecool mauvey nude
FormatCrayonBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Listed (geraniol)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed

Where to buy 320 Hush Hush

Best price
$35Ulta BeautyUlta Beauty
Costs $22.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.