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Tattoo Studio Sharpenable Gel Pencil Eyeliner Bold Brown dupes and alternatives Maybelline

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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28 matches

Must beWaterproof21

Closest shade match: Bobbi Brown Long-Wear Waterproof Gel Eyeliner Espresso Ink

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
Bold BrownChange shade
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear
The match
Bobbi Brown
Espresso Ink
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 8 hour wear

Format: gel. Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
94out of 100
Colour
91
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Brown Shimmer

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Maybelline
Bold BrownChange shade
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear
The match
NYX Professional Makeup
Brown Shimmer
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear

Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
100
Medium confidence· Digital matchWhy it matches
Match price
$9Ulta BeautyUlta Beauty
$2.99 less (25%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Gel Eyeliner Pencil

    Mink
    Shade match 59
    $10.50Ulta BeautyUlta Beauty$1.49 less (12%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · Makeup By Mario

    Master Pigment Pro Eyeliner Pencil

    Plum
    Shade match 25
    $26SephoraSephoraCosts $14.01 more

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte deep plum

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Color Excess Gel Pencil Waterproof Eyeliner

    Sick Tat Bro
    Shade match 67
    $26Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    70

    Differences: Different stated wear times

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  4. #6 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Rockstud Noir
    Shade match 48
    $38SephoraSephoraCosts $26.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Shimmer rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    82

    Differences: Shimmer rather than metallic · Different stated wear times

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  5. #7 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cocoa
    Shade match 81
    $51SephoraSephoraCosts $39.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    96

    Differences: Matte rather than metallic

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Obsidian
    Shade match 53
    $22SephoraSephoraCosts $10.01 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    100

    Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra black

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Brown
    Shade match 52
    $10.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    100

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Brown Denim
    Shade match 30
    $11.99Ulta BeautyUlta BeautySame price

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    100

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 68
    $26SephoraSephoraCosts $14.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  10. #12 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Trooper Black
    Shade match 43
    $23SephoraSephoraCosts $11.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra-black

    Medium confidence· Digital match

    View match
  11. #13 · Buxom

    Flip Side Liner & Shadow Duo

    Back to Black
    Shade match 39
    $27Ulta BeautyUlta BeautyCosts $15.01 more

    Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: matte black shadow and matte black eyeliner

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    Smokin's Topaz
    Shade match 74
    $8Ulta BeautyUlta Beauty$3.99 less (33%)

    Matches: Same form: pencilSimilar tipSame finish: metallic

    Differences: Creamy rather than gel

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 25
    $11.99Ulta BeautyUlta BeautySame price

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    01 Café Noir
    Shade match 41
    $26SephoraSephoraCosts $14.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    72

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic · Different stated wear times

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  15. #17 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 18
    $9.49Ulta BeautyUlta Beauty$2.50 less (21%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    72

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Gel Eyeliner Pencil

    009 Shimmery Black
    Shade match 35
    $18Ulta BeautyUlta BeautyCosts $6.01 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    70

    Differences: Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Chocotek
    Shade match 71
    $22Ulta BeautyUlta Beauty(product price)Costs $10.01 more

    Matches: Same form: pencilSame texture: gelSame finish: metallic

    Differences: Angled brush rather than pencilDifferent stated wear times

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    70

    Differences: Angled brush rather than pencil · Different stated wear times

    Retailer shade note: matte rich brown

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Quickliner For Eyes Eyeliner

    Dark Chocolate
    Shade match 71
    $29Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Same form: pencilSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  19. #21 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Blackout
    Shade match 41
    $5Ulta BeautyUlta Beauty$6.99 less (58%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    54

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Le Stylo Waterproof

    02 Noir Intense
    Shade match 43
    $29SephoraSephoraCosts $17.01 more

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Charcoal
    Shade match 64
    $6Ulta BeautyUlta Beauty$5.99 less (50%)

    Matches: Same form: pencilSimilar tipSame smudge resistance: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Black Brown
    Shade match 90
    $6Ulta BeautyUlta Beauty$5.99 less (50%)

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  23. #25 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 45
    $6.99Ulta BeautyUlta Beauty$5 less (42%)

    Matches: Same form: pencilSimilar longevity

    Differences: Liquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    Perfect Point Plus Eye Pencil

    Espresso
    Shade match 61
    $8.49Ulta BeautyUlta Beauty$3.50 less (29%)

    Matches: Same form: pencilSame tip: pencilSame smudge resistance: claimed

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    25
    Wear claims
    93

    Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Brown
    Shade match 62
    $5.99$11.99Ulta BeautyUlta Beauty$6 less (50%)

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    82

    Differences: Creamy rather than gel · Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  26. #28 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Legend
    Shade match 58
    $23SephoraSephoraCosts $11.01 more

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    82

    Differences: Creamy rather than gel · Matte rather than metallic · Different stated wear times

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  27. #29 · Urban Decay

    24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush

    Brown Noise
    Shade match 71
    $26SephoraSephoraCosts $14.01 more

    Matches: Same form: pencilSimilar tipSame waterproof: claimed

    Differences: Liquid rather than gelMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    82

    Differences: Liquid rather than gel · Matte rather than metallic · Different stated wear times

    Retailer shade note: deep matte brown

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

See 5 in other formats

Why the closest shade match works

Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Espresso Ink, against Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Bold Brown. Every attribute compared, with its share of the score.

ComparedYour shadeBold BrownClosest shade matchEspresso InkScore
Form & tip45% of overall55
Form55PencilGelSome differenceGel rather than pencil
Tipnot comparablePencilNot listedNot comparableTip not listed for one product
Formula30% of overall70
Texture100GelGelSameSame texture
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall70
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity036-hour wear8-hour wearDifferentDifferent stated wear times
Overall match 63/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Espresso Ink.

Same or better

  • Same texture: gel
  • Same waterproof: claimed
  • Same smudge resistance: claimed

Different

  • Gel rather than pencil
  • Matte rather than metallic
  • Different stated wear times

Not compared

  • Tip: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Why the closest overall alternative works

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Brown Shimmer, against Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Bold Brown. Every attribute compared, with its share of the score.

ComparedYour shadeBold BrownClosest overall alternativeBrown ShimmerScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tip100PencilPencilSameSame tip
Formula30% of overall100
Texturenot comparableGelNot listedNot comparableTexture not listed for one product
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall100
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity10036-hour wear36-hour wearSameSame stated wear time
Overall match 95/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Brown Shimmer.

Same or better

  • Same form: pencil
  • Same tip: pencil
  • Same finish: metallic
  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Same longevity: 36-hour wear

Not compared

  • Texture: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Bobbi Brown Long-Wear Waterproof Gel Eyeliner Espresso Ink

Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Brown Shimmer

Match price
$9Ulta BeautyUlta Beauty
$2.99 less (25%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.