Blue · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
29 matches
29 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $11.99 at Ulta Beauty
Juvia's Place Nubian Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $11.99 at Ulta Beauty
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraNot compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$1.49 less (12%)Matches: Same form: pencilSame tip: pencilSame texture: gel
No material differences in the data we have.
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (25%)Matches: Same form: pencilSame tip: pencilSame finish: metallic
Differences: Not sold in your colour
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: eggplant
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Different stated wear times
Differences: Different stated wear times
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourShimmer rather than metallicDifferent stated wear times
Differences: Not sold in your colour · Shimmer rather than metallic · Different stated wear times
Retailer shade note: deep black matte
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $39.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: Black
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraUlta BeautyCosts $10.01 moreMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Matte rather than metallic
Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: deep navy
Medium confidence· Digital match
Hourglass 1.5mm Mechanical Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$6.50 less (54%)Matches: Same form: pencilSimilar tipSame texture: gel
Differences: Matte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.49View at Ulta BeautyUlta BeautySame priceMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $11.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: ultra-black
Medium confidence· Digital match
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $14.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $15.01 moreMatches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Not sold in your colourCreamy rather than gel
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Creamy rather than gel
Retailer shade note: matte black shadow and matte black eyeliner
Medium confidence· Digital match
Buxom Flip Side Liner & Shadow Duo
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$3.99 less (33%)Matches: Same form: pencilSimilar tipSame finish: metallic
Differences: Creamy rather than gel
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta BeautySame priceMatches: Same form: pencilSimilar tipSame texture: gel
Differences: Not sold in your colourMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Maybelline Eyestudio Master Precise Skinny Gel Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Matte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic · Different stated wear times
Retailer shade note: metallic navy
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$2.50 less (21%)Matches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta BeautyCosts $6.01 moreMatches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta BeautyCosts $10.01 moreMatches: Same form: pencilSame texture: gelSame finish: metallic
Differences: Angled brush rather than pencilDifferent stated wear times
Differences: Angled brush rather than pencil · Different stated wear times
Retailer shade note: metallic ocean blue with sparkling reflects
Medium confidence· Digital match
Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $17.01 moreMatches: Same form: pencilSimilar longevity
No material differences in the data we have.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$6.99 less (58%)Matches: Same form: pencilSame tip: pencilSame texture: gel
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta BeautyCosts $17.01 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Creamy rather than gelMatte rather than metallic
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic
Retailer shade note: matte navy
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$5.99 less (50%)Matches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Creamy rather than gelMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty(product price)$5.99 less (50%)Matches: Same form: pencilSame tip: pencilSimilar longevity
Differences: Creamy rather than gelMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than gel · Matte rather than metallic
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$5 less (42%)Matches: Same form: pencilSimilar longevity
Differences: Not sold in your colourLiquid rather than gelMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than gel · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty$3.50 less (29%)Matches: Same form: pencilSame tip: pencilSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Point Plus Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8.49View at Ulta BeautyUlta Beauty$6 less (50%)Matches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic
Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.99View at Ulta BeautySephoraCosts $11.01 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic
Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic · Different stated wear times
Retailer shade note: black
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $14.01 moreMatches: Same form: pencilSimilar tipSame waterproof: claimed
Differences: Liquid rather than gelMatte rather than metallicDifferent stated wear times
Differences: Liquid rather than gel · Matte rather than metallic · Different stated wear times
Retailer shade note: deep matte navy
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyShowing 12 of 27 matches
Juvia's Place Nubian Eyeliner Pencil in Midnight Blue, against Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Striking Navy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place Nubian Eyeliner Pencil in Midnight Blue.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Makeup By Mario Master Pigment Pro Eyeliner Pencil in Midnight Blue, against Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Striking Navy. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario Master Pigment Pro Eyeliner Pencil in Midnight Blue.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Juvia's Place Nubian Eyeliner Pencil Midnight Blue
Ulta BeautyYour shade $11.99 at Ulta Beauty
Makeup By Mario Master Pigment Pro Eyeliner Pencil Midnight Blue
SephoraYour shade $11.99 at Ulta Beauty
34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
