Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $24 at Sephora
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$4 less (17%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
No material differences in the data we have.
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: Blackened Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty(product price)$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Brown rather than plumDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than plum · Does not claim hydration
Retailer shade note: rich plum-brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$14.51 less (60%)Matches: Same cool undertoneSame finish: satinSame format and precision: pencil
Differences: Brown rather than plumDoes not claim comfortDoes not claim hydration
Slight colour difference · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: rich brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep plum
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$4 less (17%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: LighterNude rather than plum
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Nude rather than plum
Retailer shade note: plum brown nude
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$4 less (17%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colourLighter
Visibly different colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: LighterBerry rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Berry rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: deep wine
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $2 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$8 less (33%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: LighterBerry rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: soft matte brown berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$14.51 less (60%)Matches: Same finish: satinSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone
Slight colour difference · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Brown rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: warm deep brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: deep burgundy
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraSephora$2 less (8%)Matches: Same cool undertoneSame format and precision: pencil
Differences: Brown rather than plumLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep mauve-toned brown
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourBrown rather than plumDoes not claim comfort
Slight colour difference
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: cool intense brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty$4 less (17%)Matches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourNude rather than plumDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: rosy brown nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Berry rather than plum8-hour wear rather than not listed (longevity)Does not claim comfort
Slight colour difference
Ingredients (not scored): 10% ingredient overlap
Differences: Berry rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: cool brown berry
Medium confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Brown rather than plum8-hour wear rather than not listed (longevity)Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep mahogany
Medium confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Same cool undertoneSame format and precision: pencilBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: violet-plum
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta Beauty
CVS$6.59View at CVSSephora$8 less (33%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Noticeably different swatch colourLighterBerry rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: soft matte berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $1 moreMatches: Both claim comfort
Differences: Neutral rather than cool undertone8-hour wear rather than not listed (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Same cool undertoneSame format and precision: pencilBoth claim hydration
Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: plum
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSSephoraCosts $2 moreMatches: Claims smudge and transferSame format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Warm Chocolate Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$9.01 less (38%)Matches: Same cool undertoneClaims waterproofBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourLighterBrown rather than plum
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: intense reddish-brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperDoes not claim comfort
Visibly different colour
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim comfort · Does not claim hydration
Retailer shade note: cool deep neutral
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Noticeably different swatch colourRose rather than plumDoes not claim comfort
Slight colour difference
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than plum · Does not claim comfort
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $23 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (92%)Matches: Same cool undertone
Differences: Noticeably different swatch colourDoes not claim comfortDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim comfort · Does not claim hydration
Retailer shade note: blackened plum
Medium confidence· Digital match
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $2 · product priceView at Ulta BeautyWalgreens$2View at Walgreens
Walmart$2View at WalmartSephora$1 less (4%)Matches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colourBerry rather than plum9-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · 9-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $2 moreMatches: Claims smudge and transferSame format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Warm Brick Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$20.01 less (83%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Noticeably different swatch colour8-hour wear rather than not listed (longevity)Does not claim hydration
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyShowing 12 of 29 matches
MAC Cosmetics Lip Liner Pencil in Burgundy, against MERIT Signature Lip Sheer Lip Liner in Bauhaus. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Lip Liner Pencil in Burgundy.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $24 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
