Rose · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $24 at Sephora
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4 less (17%)Matches: Same neutral undertoneSame format and precision: pencil
Differences: Does not claim comfortDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: chestnut rose
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than neutral undertoneNude rather than roseDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Does not claim hydration
Retailer shade note: pink nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$6 less (25%)Matches: Same format and precision: pencilBoth claim hydration
Differences: Cool rather than neutral undertoneBerry rather than roseDoes not claim comfort
Close colour · Cream · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than rose · Does not claim comfort
Retailer shade note: soft berry
Medium confidence· Digital match
PÜR Silky Pout Creamy Lip Chubby Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than neutral undertoneMauve rather than roseDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Does not claim hydration
Retailer shade note: cool mauve
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta Beauty
SephoraSame priceMatches: Very close colourSame finish: satinClaims smudge and transfer
Differences: Cool rather than neutral undertoneMauve rather than roseLong-wearing rather than not listed (longevity)
Very close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than neutral undertoneNude rather than roseDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Does not claim hydration
Retailer shade note: light pink nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Near-identical swatch colourSame format and precision: pencil
Differences: Warm rather than neutral undertoneBrown rather than roseLong-wearing rather than not listed (longevity)
Looks identical · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep red brown with yellow undertones
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneClaims smudge and transfer
Differences: Pink rather than roseLong-wearing rather than not listed (longevity)Does not claim hydration
Very close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Pink rather than rose · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: pink
Medium confidence· Digital match
Natasha Denona I Need A Nude Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneClaims smudge and transfer
Differences: Nude rather than rose16-hour wear rather than not listed (longevity)Does not claim comfort
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than rose · 16-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: neutral rose nude
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (83%)Matches: Very close colourSame neutral undertoneSame format and precision: pencil
Differences: Pink rather than roseLong-wearing rather than not listed (longevity)Does not claim hydration
Very close colour · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than rose · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: natural rose pink
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
CVS$3.49View at CVSUlta Beautyfrom $4 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same format and precision: pencil
Differences: Cool rather than neutral undertoneNude rather than roseDoes not claim comfort
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Does not claim comfort · Does not claim hydration
Retailer shade note: dusty beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Cool rather than neutral undertoneNude rather than roseDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Does not claim hydration
Retailer shade note: mauve taupe
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty$9.01 less (38%)Matches: Near-identical swatch colourClaims waterproofBoth claim hydration
Differences: Cool rather than neutral undertoneNude rather than roseLong-wearing rather than not listed (longevity)
Looks identical
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautySephora$4 less (17%)Matches: Same format and precision: pencilBoth claim comfortBoth claim hydration
Differences: DeeperCool rather than neutral undertonePlum rather than rose
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Cool rather than neutral undertone · Plum rather than rose
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $11 moreMatches: Same format and precision: pencil
Differences: Warm rather than neutral undertoneBrown rather than roseDoes not claim comfort
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than rose · Does not claim comfort · Does not claim hydration
Retailer shade note: warm bricky brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephoraSame priceMatches: Very close colourBoth claim comfort
Differences: Warm rather than neutral undertoneDoes not claim hydration
Very close colour · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · Does not claim hydration
Medium confidence· Digital match
Refy Lip Blur Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: LighterWarm rather than neutral undertoneNude rather than rose
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Nude rather than rose · Does not claim hydration
Retailer shade note: warm rose nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephora$2 less (8%)Matches: Very close colourSame format and precision: pencilBoth claim hydration
Differences: Cool rather than neutral undertonePlum rather than roseLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than neutral undertone · Plum rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep burgundy
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$4 less (17%)Matches: Same format and precision: pencil
Differences: Cool rather than neutral undertoneNude rather than roseDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Does not claim comfort · Does not claim hydration
Retailer shade note: pink nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourClaims smudge and transferSame format and precision: pencil
Differences: Cool rather than neutral undertoneBrown rather than roseLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than neutral undertone · Brown rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep rose brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $5 moreMatches: Very close colourClaims smudge and transferBoth claim comfort
Differences: Cool rather than neutral undertoneNude rather than roseLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: Mid-tone Pink Beige
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$4 less (17%)Matches: Very close colourBoth claim comfortBoth claim hydration
Differences: Cool rather than neutral undertoneMauve rather than rose
Very close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than rose
Retailer shade note: dusty mauve
Medium confidence· Digital match
SOSHE Beauty Soft Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty$4 less (17%)Matches: Same format and precision: pencil
Differences: Warm rather than neutral undertoneNude rather than roseDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than neutral undertone · Nude rather than rose · Does not claim comfort · Does not claim hydration
Retailer shade note: honey beige nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta Beauty
Walgreens$18.01 less (75%)Matches: Very close colourSame neutral undertoneClaims smudge and transfer
Differences: Pink rather than roseLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beauty$11.01 less (46%)Matches: Same format and precision: pencilBoth claim comfortBoth claim hydration
Differences: Cool rather than neutral undertoneNude rather than roseLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than rose · Long-wearing rather than not listed (longevity)
Retailer shade note: Pink Beige
Medium confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $11 moreMatches: Same format and precision: pencil
Differences: LighterCool rather than neutral undertoneNude rather than rose
Slight colour difference
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Nude rather than rose · Does not claim comfort · Does not claim hydration
Retailer shade note: light cool pink nude
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephoraCosts $12 moreMatches: Same format and precision: pencilBoth claim hydration
Differences: Warm rather than neutral undertoneBrown rather than roseLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than rose · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: warm, mid-tone brown
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $2 moreMatches: Claims smudge and transferSame format and precision: pencilBoth claim comfort
Differences: Warm rather than neutral undertoneNude rather than roseLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Nude rather than rose · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Warm Caramel Nude
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 28 matches
Juvia's Place Luxe Lip Liners in Lush, against MERIT Signature Lip Sheer Lip Liner in Cassis. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place Luxe Lip Liners in Lush.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Morphe Signature Lip Pencil in Girl Talk, against MERIT Signature Lip Sheer Lip Liner in Cassis. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Morphe Signature Lip Pencil in Girl Talk.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
Juvia's Place Luxe Lip Liners Lush
Ulta BeautyYour shade $24 at Sephora
Morphe Signature Lip Pencil Girl Talk
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
