Brown · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $24 at Sephora
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Nude rather than brownDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than brown · Does not claim hydration
Retailer shade note: mauve taupe
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Does not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: a beige plum brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Mauve rather than brownDoes not claim comfortDoes not claim hydration
Very close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Mauve rather than brown · Does not claim comfort · Does not claim hydration
Retailer shade note: a light heather
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Does not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: intense brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: DeeperDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Deeper · Does not claim comfort · Does not claim hydration
Retailer shade note: intense reddish-brown
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Mauve rather than brownDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Mauve rather than brown · Does not claim hydration
Retailer shade note: cool mauve
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame format and precision: pencilBoth claim hydration
Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: warm, mid-tone brown
Medium confidence· Digital match
Fara Homidi Smudge & Contour Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep rose brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $2 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Shimmery Rich Chocolate Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Mauve rather than brownDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Mauve rather than brown · Does not claim hydration
Retailer shade note: cool mauve
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Nude rather than brownDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than brown · Does not claim hydration
Retailer shade note: pink nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same format and precision: pencil
Differences: Warm rather than cool undertoneDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim comfort · Does not claim hydration
Retailer shade note: warm bricky brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephora$4 less (17%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)
Close colour · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Summer Fridays SoftLine Lip Liner Creamy Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$4 less (17%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colourDeeperPlum rather than brown
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than brown
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta BeautyCosts $2 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Long-wearing rather than not listed (longevity)Does not claim hydration
Very close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: taupe brown
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneRose rather than brownDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than brown · Does not claim hydration
Retailer shade note: dusty rose
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$11.01 less (46%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Nude rather than brownLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 16% ingredient overlap
Differences: Nude rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: Pink Beige
Medium confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephora$8 less (33%)Matches: Claims waterproofSame format and precision: pencilBoth claim hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: soft matte soft brown
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Plum rather than brownDoes not claim comfortDoes not claim hydration
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than brown · Does not claim comfort · Does not claim hydration
Retailer shade note: potent reddened plum
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourClaims smudge and transferSame format and precision: pencil
Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep neutral brown
Medium confidence· Digital match
NARS Long Lasting Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Nude rather than brownDoes not claim comfortDoes not claim hydration
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than brown · Does not claim comfort · Does not claim hydration
Retailer shade note: dusty beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (71%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneNude rather than brownDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown · Does not claim hydration
Retailer shade note: gray-taupe
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$17 less (71%)Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Does not claim hydration
Retailer shade note: light pink nude
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourClaims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertoneNude rather than brown16-hour wear rather than not listed (longevity)
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · 16-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: neutral rose nude
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$5 less (21%)Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim hydration
Close colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyUlta Beauty(product price)$18 less (75%)Matches: Same format and precision: pencil
Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: deep red brown with yellow undertones
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: intense deep brown
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraSame priceMatches: Same cool undertoneSame finish: satinClaims smudge and transfer
Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 28 matches
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear in Rich Brown, against MERIT Signature Lip Sheer Lip Liner in Bespoke. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Lip Contour Lip Stain for 12-Hour Wear in Rich Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Morphe Signature Lip Pencil in Rock Steady, against MERIT Signature Lip Sheer Lip Liner in Bespoke. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Morphe Signature Lip Pencil in Rock Steady.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear Rich Brown
SephoraYour shade $24 at Sephora
Morphe Signature Lip Pencil Rock Steady
Ulta BeautyYour shade $24 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
