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Sculptwear Long-Lasting Lip Liner Secret Garter dupes and alternatives Morphe

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free27Vegan18Cruelty-free15

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30 matches

Closest shade match: NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner Double Dose

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Morphe
Secret GarterChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
The match
NYX Professional Makeup
Double Dose
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Opaque
Shade match
95out of 100
Colour
93
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$10Ulta BeautyUlta Beauty
$2 less (17%)

Your shade $12 at Ulta Beauty · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Keep It Full Plumping Lip Liner Fire Sign

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Morphe
Secret GarterChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
The match
Milani
Fire Sign
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Opaque
Overall match
88out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
50
Wear (Wear & performance)
85
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$11.99Ulta BeautyUlta Beauty
$0.01 less (0%)

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 90
    $24Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    612 Dimensional Dark Brown
    Shade match 82
    $26SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort

    Differences: Neutral rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim hydration

    Retailer shade note: Deep Neutral Brown

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Shape and Sculpt Lip Liner

    Strut 8
    Shade match 79
    $29SephoraSephoraCosts $17 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: Rich Brown

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Rouge Dior Contour Lip Liner

    001 Diormidnight
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same cool undertoneBoth claim smudge and transfer

    Differences: Deeper8-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    Luxe Lip Liners

    Brownie
    Shade match 93
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Does not claim smudge and transferDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #8 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Mood
    Shade match 86
    $22SephoraSephoraCosts $10 more

    Matches: Very close colourSame longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  7. #9 · point of view.

    Trace it Precision Sculpting Lip Liner

    Dark Truffle
    Shade match 77
    $24SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort

    Differences: LighterNude rather than brown12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Nude rather than brown · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool blackened brown nude

    High confidence· Digital match

    View match
  8. #10 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Supreme
    Shade match 73
    $24SephoraSephoraCosts $12 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim comfort

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 67
    $29SephoraSephoraCosts $17 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: True Chesnut

    High confidence· Digital match

    View match
  10. #12 · Maybelline

    Color Sensational Shaping Lip Liner

    Rich Chocolate
    Shade match 69
    $8.49Ulta BeautyUlta Beauty$3.51 less (29%)

    Matches: Same longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #13 · Sacheu

    Peel Off Lip Liner STAY-N

    Double Shot
    Shade match 76
    $14Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Does not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  12. #14 · Rare Beauty

    Kind Words Matte Lip Liner

    Intuitive
    Shade match 67
    $18SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Maracuja Juicy Lip Liner

    Brown
    Shade match 75
    $23SephoraSephoraCosts $11 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  14. #16 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    Espresso Shot
    Shade match 71
    $25SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNude rather than brownDoes not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown · Does not claim comfort · Does not claim hydration

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  15. #17 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Underrated
    Shade match 73
    $25SephoraSephoraCosts $13 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourDeeper16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Cinnamon
    Shade match 77
    $22SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: LighterDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep mauve-toned brown

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Rose Amber
    Shade match 75
    $24SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool taupe brown

    High confidence· Digital match

    View match
  18. #20 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 59
    $29SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourRed rather than brown

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than brown

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  19. #21 · Rare Beauty

    Kind Words Matte Lip Liner

    Alluring
    Shade match 64
    $18Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: rich cool brown

    High confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    Espresso Martini
    Shade match 86
    $2Ulta BeautyUlta Beauty$10 less (83%)

    Matches: Same cool undertone

    Differences: Not listed rather than long-wearing (longevity)Does not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  21. #23 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Whiskey
    Shade match 72
    $24SephoraSephoraCosts $12 more

    Matches: Both claim smudge and transferClaims waterproof

    Differences: DeeperNeutral rather than cool undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper · Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep mahagony

    Medium confidence· Digital match

    View match
  22. #24 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 73
    $22SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearing

    Differences: DeeperWarm rather than cool undertoneDoes not claim smudge and transfer

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · Sacheu

    Peel Off Lip Liner STAY-N

    cLOVER
    Shade match 70
    $14Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertoneNude rather than brownDoes not claim smudge and transfer

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Color Sensational Shaping Lip Liner

    Rich Wine
    Shade match 60
    $8.49Ulta BeautyUlta Beauty$3.51 less (29%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBerry rather than brownDoes not claim comfort

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than brown · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  25. #27 · Versed

    Lip Frame Defining Lip Liner

    Saddle
    Shade match 67
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourDoes not claim smudge and transfer

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim smudge and transfer

    Retailer shade note: Cool Deep Brown

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Too Blessed
    Shade match 62
    $8Ulta BeautyUlta Beauty(product price)$4 less (33%)

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 70
    $9.99Ulta BeautyUlta Beauty$2.01 less (17%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertoneDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · Kylie Cosmetics

    Plumping Lip Liner

    Toffee
    Shade match 62
    $19Ulta BeautyUlta BeautyCosts $7 more

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Double Dose, against Morphe Sculptwear Long-Lasting Lip Liner in Secret Garter. Every attribute compared, with its share of the score.

ComparedYour shadeSecret GarterClosest shade matchDouble DoseScore
Shade match60% of overall95
Colour93#4f3332#4a3230Very close colourColour difference 1.8 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared55
Longevity70Long-wearing10-hour wearSome differenceThe match claims 10-hour wear; your product says long-wearing without hours
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedRetractableNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Double Dose.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone

Different

  • 10-hour wear longevity instead of long-wearing
  • Does not claim smudge and transfer
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrich purple-browndeep brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Milani Keep It Full Plumping Lip Liner in Fire Sign, against Morphe Sculptwear Long-Lasting Lip Liner in Secret Garter. Every attribute compared, with its share of the score.

ComparedYour shadeSecret GarterClosest overall alternativeFire SignScore
Shade match60% of overall95
Colour92#4f3332#51302eVery close colourColour difference 2.0 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared85
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 88/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Keep It Full Plumping Lip Liner in Fire Sign.

Same or better

  • $0.01 less
  • Very close colour
  • Same cool undertone
  • Both claim smudge and transfer
  • Both claim comfort
  • Both claim hydration

Different

  • 8-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrich purple-brownrich chocolate brown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner Double Dose

Match price
$10Ulta BeautyUlta Beauty
$2 less (17%)

Your shade $12 at Ulta Beauty · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Keep It Full Plumping Lip Liner Fire Sign

Best price
$11.99Ulta BeautyUlta Beauty
$0.01 less (0%)

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.