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Shapelifter Micro Contour Stick Balanced dupes and alternatives Morphe

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar contour overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Camo Liquid Bronzer & Contour 10 Rich

The equivalent shade and the most similar contour overall.

Your shade
Morphe
BalancedChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and pigmentation: Natural · Opaque
The match
e.l.f. Cosmetics
10 Rich
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Natural · Opaque

Sold as bronzer, rated here for use as contour (suited).

Overall match
97out of 100
Shade (Shade match)
99
Finish (Finish, pigmentation & format)
89
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
100
Shade match
99out of 100
Colour
98
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$5 less (38%)

Your shade $13 at Ulta Beauty · product price; shade not separately priced · lowest price $7 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar contour on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    10.5 Rich
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$5 less (38%)

    Matches: Very close colourSame finish: naturalSame pigmentation: opaque

    Differences: Liquid rather than stick (format)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    89
    Wear & performance
    100
    Comfort & skin suitability
    100

    Very close colour · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Liquid rather than stick (format)

    Sold as bronzer, rated here for use as contour (suited)

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Smooth Blur Cream Contour Stick

    Cast Shadow
    Shade match 92
    $34SephoraSephoraCosts $21 more

    Matches: Same finish: naturalSame format: stickSame longevity: long-wearing

    Differences: Sheer rather than opaque (pigmentation)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    86
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Natural · Sheer

    Ingredients (not scored): 31% ingredient overlap

    Differences: Sheer rather than opaque (pigmentation)

    Retailer shade note: tan to deep skin

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Soft Pinch Liquid Contour

    Sublime
    Shade match 85
    $30SephoraSephoraCosts $17 more

    Matches: Same finish: naturalSame longevity: long-wearingBoth claim comfort

    Differences: Cool rather than neutral undertoneBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    82
    Wear & performance
    100
    Comfort & skin suitability
    100

    Close colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format)

    Retailer shade note: deep (cool brown)

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Smooth Blur Cream Contour Stick

    Core Shadow
    Shade match 84
    $34SephoraSephoraCosts $21 more

    Matches: Same finish: naturalSame format: stickSame longevity: long-wearing

    Differences: Sheer rather than opaque (pigmentation)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    86
    Wear & performance
    100
    Comfort & skin suitability
    80

    Close colour · Natural · Sheer

    Ingredients (not scored): 31% ingredient overlap

    Differences: Sheer rather than opaque (pigmentation)

    Retailer shade note: medium to tan skin

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $30SephoraSephoraCosts $17 more

    Matches: Same neutral undertoneSame format: stickSame longevity: long-wearing

    Differences: Mauve rather than brownDoes not claim comfort

    Score details
    Shade match
    88
    Finish, pigmentation & format
    84
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Mauve rather than brown · Does not claim comfort

    Retailer shade note: shadow for deep skin tones with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Soft Pinch Liquid Contour

    Peaceful
    Shade match 81
    $30SephoraSephoraCosts $17 more

    Matches: Same neutral undertoneSame finish: naturalSame longevity: long-wearing

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Liquid rather than stick (format)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    82
    Wear & performance
    100
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format)

    Retailer shade note: deep (neutral brown)

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Match Stix Contour Skinstick

    Ebony
    Shade match 78
    $33Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same neutral undertoneSame format: stickSame longevity: long-wearing

    Differences: LighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Buildable rather than opaque (pigmentation)

    Retailer shade note: contour for deep skin tones, neutral undertone

    Medium confidence· Digital match

    View match
  8. #9 · Anastasia Beverly Hills

    Smooth Blur Cream Contour Stick

    Subtone
    Shade match 77
    $34SephoraSephoraCosts $21 more

    Matches: Same finish: naturalSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourSheer rather than opaque (pigmentation)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    86
    Wear & performance
    100
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 31% ingredient overlap

    Differences: Noticeably different swatch colour · Sheer rather than opaque (pigmentation)

    Retailer shade note: Deep-Tan to Deep skin tones

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Halo Glow Contour Beauty Wand

    Deep/Rich
    Shade match 91
    $10Ulta BeautyUlta Beauty$3 less (23%)

    Matches: Same finish: naturalSame pigmentation: opaqueBoth claim comfort

    Differences: Liquid rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    80

    Close colour · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Liquid rather than stick (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  10. #11 · Charlotte Tilbury

    Hollywood Contour Wand

    Tan-Deep
    Shade match 82
    $44SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame longevity: long-wearing

    Differences: Liquid rather than stick (format)Does not claim comfort

    Score details
    Shade match
    82
    Finish, pigmentation & format
    78
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 11% ingredient overlap

    Differences: Liquid rather than stick (format) · Does not claim comfort

    Use as contour: possible

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · KVD Beauty

    ModCon Liquid-Gel Contour

    Tan
    Shade match 75
    $29.50Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same neutral undertoneSame finish: naturalSame longevity: long-wearing

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    80

    Slight colour difference · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: medium brick brown with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 79
    $30SephoraSephoraCosts $17 more

    Matches: Same neutral undertoneSame format: stickSame longevity: long-wearing

    Differences: Mauve rather than brownDoes not claim comfort

    Score details
    Shade match
    79
    Finish, pigmentation & format
    84
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Mauve rather than brown · Does not claim comfort

    Retailer shade note: shadow for deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 75
    $28SephoraSephoraCosts $15 more

    Matches: Very close colourSame format: stickSame longevity: long-wearing

    Differences: Mauve rather than brownBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    80

    Very close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Mauve rather than brown · Buildable rather than opaque (pigmentation)

    Retailer shade note: very deep

    Medium confidence· Digital match

    View match
  14. #15 · NYX Professional Makeup

    Wonder Stick Cream Highlight & Contour Stick

    Deep Rich

    Matched on the contour pan

    Shade match 98
    $14Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame format: stick

    Differences: Dewy rather than natural (finish)Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    98
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Dewy · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Use as contour: possible

    Medium confidence· Digital match

    View match
  15. Shade match 77
    $30SephoraSephoraCosts $17 more

    Matches: Same format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourDoes not claim comfort

    Score details
    Shade match
    77
    Finish, pigmentation & format
    84
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim comfort

    Retailer shade note: shadow for medium to deep skin tones of all undertones

    Medium confidence· Digital match

    View match
  16. #17 · e.l.f. Cosmetics

    Camo Liquid Bronzer & Contour

    11 Rich
    Shade match 68
    $8Ulta BeautyUlta Beauty(product price)$5 less (38%)

    Matches: Same finish: naturalSame pigmentation: opaqueSame longevity: long-wearing

    Differences: Rose rather than brownLiquid rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    89
    Wear & performance
    100
    Comfort & skin suitability
    100

    Close colour · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than brown · Liquid rather than stick (format)

    Sold as bronzer, rated here for use as contour (suited)

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Sculpt Tape Contour

    Mahogany
    Shade match 95
    $36Ulta BeautyUlta BeautyCosts $23 more

    Matches: Very close colourClaims hydration

    Differences: Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    95
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deeper to very deep skin tones

    Medium confidence· Digital match

    View match
  18. #19 · Sacheu

    Liquid Contour STAY-N

    Giving Fierce
    Shade match 81
    $18Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims hydration

    Differences: Buildable rather than opaque (pigmentation)Liquid rather than stick (format)Does not claim comfort

    Score details
    Shade match
    81
    Finish, pigmentation & format
    69
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Does not claim comfort

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  19. #20 · Charlotte Tilbury

    Hollywood Contour Wand

    Deep
    Shade match 75
    $44SephoraSephoraCosts $31 more

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertoneLiquid rather than stick (format)Does not claim comfort

    Score details
    Shade match
    75
    Finish, pigmentation & format
    78
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone · Liquid rather than stick (format) · Does not claim comfort

    Use as contour: possible

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  20. #21 · Westman Atelier

    Face Trace Cream Contour Stick

    Kola
    Shade match 68
    $48SephoraSephoraCosts $35 more

    Matches: Same finish: naturalSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: Cool Rich Espresso

    Medium confidence· Digital match

    View match
  21. #22 · Danessa Myricks Beauty

    Balm Contour

    Deep 4
    Shade match 85
    $30SephoraSephoraCosts $17 more

    Matches: Same neutral undertoneSame finish: naturalClaims hydration

    Differences: Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Natural · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: neutral undertones for deep-dark skin

    Medium confidence· Digital match

    View match
  22. #23 · KVD Beauty

    ModCon Liquid-Gel Contour

    Tan-Deep
    Shade match 67
    $29.50Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same neutral undertoneSame finish: naturalSame longevity: long-wearing

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    80

    Visibly different colour · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  23. #24 · Smashbox

    Precision Cream Contour Stick

    Deep
    Shade match 82
    $26Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same neutral undertoneSame finish: naturalSame format: stick

    Differences: Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    82
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  24. #25 · Westman Atelier

    Face Trace Cream Contour Stick

    Ganache
    Shade match 62
    $48SephoraSephoraCosts $35 more

    Matches: Same finish: naturalSame format: stickSame longevity: long-wearing

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    93
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: Cool dark chocolate

    Medium confidence· Digital match

    View match
  25. Shade match 73
    $12.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same finish: naturalSame format: stickBoth claim comfort

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  26. #27 · KVD Beauty

    ModCon Liquid-Gel Contour

    Deep
    Shade match 61
    $29.50Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same finish: naturalSame longevity: long-wearingClaims transfer resistance

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    78
    Comfort & skin suitability
    80

    Visibly different colour · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: rich deep brown with cool undertones

    Medium confidence· Digital match

    View match
  27. #28 · DIBS Beauty

    GlowTour Duo Shimmering Blush + Contour Stick

    Saturn Sky

    Matched on the contour pan

    Shade match 87
    $38Ulta BeautyUlta BeautyCosts $25 more

    Matches: Same format: stick

    Differences: Dewy rather than natural (finish)Buildable rather than opaque (pigmentation)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Dewy · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort

    Sold as blush, rated here for use as contour (possible)

    Retailer shade note: terracotta glow / deep contour

    Medium confidence· Digital match

    View match
  28. Shade match 63
    $28SephoraSephoraCosts $15 more

    Matches: Same format: stickSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourLighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    80
    Wear & performance
    100
    Comfort & skin suitability
    80

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation)

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  29. #30 · Too Faced

    Chocolate Soleil Melting Bronzing & Sculpting Stick

    Chocolate Espresso
    Shade match 72
    $35SephoraSephoraCosts $22 more

    Matches: Same finish: naturalSame format: stickBoth claim comfort

    Differences: Warm rather than neutral undertoneBronze rather than brownBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than neutral undertone · Bronze rather than brown · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)

    Sold as bronzer, rated here for use as contour (suited)

    Retailer shade note: deepest bronze

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 10 Rich, against Morphe Shapelifter Micro Contour Stick in Balanced. Every attribute compared, with its share of the score.

ComparedYour shadeBalancedClosest match10 RichScore
Shade match55% of overall99
Colour98#3b2621#3d2823Looks identicalColour difference 0.6 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNeutralNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall89
Finish100NaturalNaturalSameSame natural finish
Pigmentation100OpaqueOpaqueSameSame opaque opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance15% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 97/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 10 Rich.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same finish: natural
  • Same pigmentation: opaque
  • Same longevity: long-wearing
  • Both claim comfort

Different

  • Liquid format instead of stick

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionrich to deep with neutral undertonesNot listed
BaseOil-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 10 Rich

Match price
$8Ulta BeautyUlta Beauty
$5 less (38%)

Your shade $13 at Ulta Beauty · product price; shade not separately priced · lowest price $7 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.