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Afterglow Lipstick Turned On 321 dupes and alternatives NARS

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Maybelline SuperStay Ink Crayon Lipstick Own Your Empire

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NARS
Turned On 321Change shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Buildable
The match
Maybelline
Own Your Empire
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte
Shade match
95out of 100
Colour
93
Depth
96
Undertone (Undertone and colour family)
100
Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $9.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush 500R - Plum It Up

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
NARS
Turned On 321Change shade
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Buildable
The match
Valentino
500R - Plum It Up
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Buildable
Overall match
82out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
100
Best price
$40SephoraSephora
Costs $4 more

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Sugar Plum
    Shade match 84
    $26SephoraSephora$10 less (28%)

    Matches: Near-identical swatch colourSame cool undertoneSame longevity: long-wearing

    Differences: Plum rather than redOpaque rather than buildable (opacity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than red · Opaque rather than buildable (opacity) · Does not claim hydration

    Retailer shade note: rosy plum with a matte finish

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $12.99Ulta BeautyUlta Beauty$23.01 less (64%)

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: Berry rather than red12-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than red · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool mauve-berry

    Medium confidence· Digital match

    View match
  3. Shade match 81
    $24SephoraSephora$12 less (33%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: DeeperOpaque rather than buildable (opacity)

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity)

    Retailer shade note: deep dark red

    High confidence· Digital match

    View match
  4. #6 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ruler
    Shade match 92
    $12.99Ulta BeautyUlta Beauty$23.01 less (64%)

    Matches: Near-identical swatch colourSame cool undertone

    Differences: Berry rather than redOpaque rather than buildable (opacity)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than red · Opaque rather than buildable (opacity) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted cranberry

    High confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Pillow Talk Deep
    Shade match 78
    $37Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim hydration

    Differences: Rose rather than red6-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than red · 6-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: berry rose

    High confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 88
    $16SephoraSephora$20 less (56%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Opaque rather than buildable (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte berry red

    High confidence· Digital match

    View match
  7. #9 · Dior

    Rouge Dior Lipstick

    964 Ambitious
    Shade match 83
    $50SephoraSephoraCosts $14 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: DeeperOpaque rather than buildable (opacity)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: a deep plum red

    High confidence· Digital match

    View match
  8. #10 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    310R - Pink Hour
    Shade match 72
    $40SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: Rose rather than red12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Rose rather than red · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep rosewood

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Velvet Teddy
    Shade match 71
    $27Ulta BeautyUlta Beauty(product price)$9 less (25%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: Nude rather than red10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than red · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep-toned beige

    High confidence· Digital match

    View match
  10. #12 · Yves Saint Laurent

    Loveshine Lip Oil Stick

    206 Spicy Affair
    Shade match 82
    $45SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Nude rather than redDoes not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than red · Does not claim comfort

    Retailer shade note: rosy brown nude

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Secret Salma
    Shade match 73
    $37SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame opacity: buildableBoth claim hydration

    Differences: Plum rather than red10-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than red · 10-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep rose plum

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Fashion Emergency
    Shade match 69
    $27Ulta BeautyUlta Beauty$9 less (25%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: DeeperBrown rather than red10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Brown rather than red · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: intense rose brown

    High confidence· Digital match

    View match
  13. #15 · Valentino

    Spike Valentino Buttery Matte Lipstick

    508R - It's Valentino Baby
    Shade match 83
    $48SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Berry rather than redSheer rather than buildable (opacity)10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Berry rather than red · Sheer rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: rich deep berry

    High confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fuchsia Fantasy
    Shade match 70
    $4.50$5.49TargetTarget$31.50 less (88%)

    Matches: Same cool undertoneSame opacity: buildableSame longevity: long-wearing

    Differences: Pink rather than redDoes not claim hydration

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than red · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. #17 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 83
    $48SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Sheer rather than buildable (opacity)10-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Sheer rather than buildable (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: perfect blue-toned red

    High confidence· Digital match

    View match
  16. #18 · Yves Saint Laurent

    Candy Glaze Lip Gloss Stick

    06 Burgundy Temptation
    Shade match 80
    $43SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Plum rather than redDoes not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than red · Does not claim comfort

    Retailer shade note: sweet burgundy

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Beam There, Done That
    Shade match 74
    $25Ulta BeautyUlta Beauty$11 less (31%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than redSheer rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Glossy · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than red · Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: rosy plum pink

    High confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 81
    $34SephoraSephora$2 less (6%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Opaque rather than buildable (opacity)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  19. #21 · NARS

    Explicit Lipstick

    No Rules – 885
    Shade match 76
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance

    Differences: Berry rather than redOpaque rather than buildable (opacity)

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Berry rather than red · Opaque rather than buildable (opacity)

    Retailer shade note: cool berry

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 77
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Pillow Talk Medium
    Shade match 68
    $37SephoraSephoraCosts $1 more

    Matches: Very close colourSame opacity: buildableBoth claim hydration

    Differences: Warm rather than cool undertonePink rather than red10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than red · 10-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: warm berry pink

    High confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 82
    $37SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: ruby red

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Sitting Pretty
    Shade match 69
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Same longevity: long-wearingBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than redOpaque rather than buildable (opacity)

    Score details
    Shade match
    69
    Finish & visual result
    65
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than red · Opaque rather than buildable (opacity)

    Retailer shade note: light rose

    High confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Bubblegum Burst
    Shade match 72
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Brown rather than red

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than red

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  25. #27 · Milani

    Color Fetish Matte Lipstick

    Poppy
    Shade match 81
    $11.99Ulta BeautyUlta Beauty$24.01 less (67%)

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    65
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Not listed rather than long-wearing (longevity)

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  26. #28 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    High'Biscus
    Shade match 73
    $27SephoraSephora$9 less (25%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Rose rather than redDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 17% ingredient overlap

    Differences: Rose rather than red · Does not claim comfort

    Retailer shade note: pink rose

    Medium confidence· Digital match

    View match
  27. #29 · RMS Beauty

    Legendary Serum Lipstick

    Angela
    Shade match 70
    $36Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Brown rather than red

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than red

    Retailer shade note: rose brown

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Divine Wine
    Shade match 87
    $12.49Ulta BeautyUlta Beauty(product price)$23.51 less (65%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep brown-red

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Maybelline SuperStay Ink Crayon Lipstick in Own Your Empire, against NARS Afterglow Lipstick in Turned On 321. Every attribute compared, with its share of the score.

ComparedYour shadeTurned On 321Closest shade matchOwn Your EmpireScore
Shade match60% of overall95
Colour93#9f3a45#9d3242Very close colourColour difference 1.8 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 80/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline SuperStay Ink Crayon Lipstick in Own Your Empire.

Same or better

  • $23.01 less
  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Claims transfer resistance

Different

  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionberry redclassic blue red
FormatBulletCrayon
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up, against NARS Afterglow Lipstick in Turned On 321. Every attribute compared, with its share of the score.

ComparedYour shadeTurned On 321Closest overall alternative500R - Plum It UpScore
Shade match60% of overall78
Colour85#9f3a45#9b454fClose colourColour difference 3.0 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0RedPlumDifferentDifferent colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacity100BuildableBuildableSameSame buildable opacity
Wear & performance15% of overall · 1 of 2 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up.

Same or better

  • Same cool undertone
  • Same opacity: buildable
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • 12-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionberry redcool deep plum
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (citronellol)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed

Where to buy

Closest shade match

Maybelline SuperStay Ink Crayon Lipstick Own Your Empire

Match price
$12.99Ulta BeautyUlta Beauty
$23.01 less (64%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $9.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush 500R - Plum It Up

Best price
$40SephoraSephora
Costs $4 more

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.