Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $42 at Sephora
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Walgreens$35.01 less (83%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance
Differences: Does not claim comfortDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at Walgreens
Walmart$8.06 · out of stockView at WalmartUlta Beauty(product price)$17 less (40%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Red rather than plumDoes not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than plum · Does not claim transfer resistance
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$29 less (69%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Lighter16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool toned plum
High confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at Walgreens
CVS$12.49View at CVSWalmart$12.97View at Walmart
Target$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty$35 less (83%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Does not claim transfer resistanceDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty$27 less (64%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Does not claim transfer resistanceDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim comfort
Retailer shade note: burgundy
High confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyWalgreens$31.01 less (74%)Matches: Same cool undertoneSame finish: satinBoth claim transfer resistance
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walgreens$10.99View at Walgreens
Sephora$26 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Red rather than plum10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Red rather than plum · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraCVS$27.51 less (65%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighter16-hour wear rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$17 less (40%)Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Purple rather than plum12-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Purple rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: deep eggplant purple
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$17 less (40%)Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyCVS$27.51 less (65%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: LighterRed rather than plum16-hour wear rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Red rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta Beauty$26.01 less (62%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyUlta Beauty$7 less (17%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Brown rather than plumBuildable rather than opaque (opacity)12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: cool eggplant brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$17 less (40%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterDoes not claim transfer resistance
Slight colour difference · Cream · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim transfer resistance
Retailer shade note: midtonal cream plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Noticeably different swatch colourBerry rather than plumDoes not claim transfer resistance
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: dark raspberry
High confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$15 less (36%)Matches: Same cool undertoneBoth claim hydration
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim transfer resistanceDoes not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: deep dark plum
High confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyAmazon(product price)Price unavailableMatches: Same cool undertoneSame opacity: opaque
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.20 · out of stockView at WalmartSephora$17 less (40%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Berry rather than plumBuildable rather than opaque (opacity)12-hour wear rather than long-wearing (longevity)
Close colour · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than plum · Buildable rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity) · Does not claim transfer resistance
Retailer shade note: deep berry
High confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraWalgreens$35.01 less (83%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterDoes not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.08 · out of stockView at WalmartTarget$9.99View at TargetWalgreens$35.01 less (83%)Matches: Same longevity: long-wearingBoth claim transfer resistance
Differences: Warm rather than cool undertoneDoes not claim comfortDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.81 · out of stockView at WalmartSephora$26 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterPurple rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte magenta purple
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$18 less (43%)Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourSheer tint rather than satin (finish)Sheer rather than opaque (opacity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Sheer tint rather than satin (finish) · Sheer rather than opaque (opacity) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool plum
High confidence· Digital match
MAC Cosmetics Lustreglass Stainglass Long-wearing Glossy Lip Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$14 less (33%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Pink rather than plumGlossy rather than satin (finish)16-hour wear rather than long-wearing (longevity)
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than plum · Glossy rather than satin (finish) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: deep nude mauve pink
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)Does not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: deep wine
High confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$26 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: Noticeably different swatch colourBrown rather than plum10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep plum brown
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$35.51 less (85%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim transfer resistance
Differences: Noticeably different swatch colourLighterBerry rather than plum
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: true berry
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty(product price)$29 less (69%)Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourLighterWarm rather than cool undertone
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: warm burgundy
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautySephora$26 less (62%)Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance
Differences: LighterRose rather than plum10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Rose rather than plum · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte classic strawberry
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 28 matches
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Date Night, against NARS Explicit Lipstick in Unrestrained – 886. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse in Date Night.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Juvia's Place The Berries Velvety Matte Lipstick in Drama Queen, against NARS Explicit Lipstick in Unrestrained – 886. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place The Berries Velvety Matte Lipstick in Drama Queen.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse Date Night
Ulta BeautyYour shade $42 at Sephora · product price; shade not separately priced
Juvia's Place The Berries Velvety Matte Lipstick Drama Queen
Ulta BeautyYour shade $42 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
