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Pure Radiant Tinted Moisturizer SPF 30 Havana dupes and alternatives NARS

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NARS
HavanaChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Light coverage
The match
Tarte
49W Tan-Deep Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NARS
HavanaChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Light coverage
The match
Maybelline
355 Coconut
Depth and undertone: Tan · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$8.98WalmartWalmart
$41.02 less (82%)

Your shade $50 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$37.01 less (74%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim a lightweight feelNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel · No SPF

    Retailer shade note: warm medium/deep

    Medium confidence· Digital match

    View match
  2. #4 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Medium 4W
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than light coverage · No SPF

    Retailer shade note: Medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $49SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Radiant rather than natural finishNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · No SPF

    Retailer shade note: Medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for dry skin · No SPF

    Retailer shade note: medium to tan with warm tones

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $55SephoraSephoraCosts $5 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $46SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · No SPF

    Retailer shade note: medium-deep skin with warm/deep peachy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 90
    $21$30Ulta BeautyUlta Beauty$29 less (58%)

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than light coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than light coverage · No SPF

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium - deep with warm deep golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$42 less (84%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 76
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo SPF

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No SPF

    Retailer shade note: medium/tan skin tones with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Coconut 356
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)$38.01 less (76%)

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)$30 less (60%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than light coverageNot marketed for dry skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    60
    Skin suitability
    43

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: caramel with warm undertones for soft bronze skin

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry skinNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry skin · No SPF

    Retailer shade note: tan with neutral tones

    Medium confidence· Digital match

    View match
  14. Shade match 86
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 83
    $46SephoraSephora$4 less (8%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No SPF

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    325 Tan Warm
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$31.01 less (62%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    25 Warm Honey
    Shade match 95
    $13.60WalmartWalmart$36.40 less (73%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)$3.10 less (6%)

    Matches: Very close colourClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishBuildable rather than light coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  19. Shade match 93
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium deep warm peachy

    Medium confidence· Digital match

    View match
  20. Shade match 82
    $21.49Ulta BeautyUlta Beauty$28.51 less (57%)

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Cool
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than light coverageNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    49
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No SPF

    Retailer shade note: very tan with peachy brown undertone for dark tan skin

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    19C
    Shade match 74
    $48SephoraSephora$2 less (4%)

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly cooler undertoneMedium rather than light coverageNo SPF

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No SPF

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Airbrush Flawless Foundation

    12 Warm
    Shade match 90
    $52SephoraSephoraCosts $2 more

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    76

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Contains drying alcohol · No SPF

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Fit Me Matte + Poreless Foundation

    Coconut 355
    Shade match 86
    $11.99Ulta BeautyUlta Beauty(product price)$38.01 less (76%)

    Matches: Very close colourClaims 12-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Carame
    Shade match 91
    $12.28WalmartWalmart$37.72 less (75%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · No SPF

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Very close colourSame warm undertone

    Differences: Matte rather than natural finishBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin · No SPF

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    13: Caramel
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$36 less (72%)

    Matches: Same warm undertoneClaims a blurring effectClaims 16-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: medium tan with a warm undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Havana (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Slight colour difference
    • Medium tan · Warm undertone

    $36

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Looks identical
    • Tan

    $10.99

  2. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Looks identical
    • Tan · Olive undertone

    $36

  3. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  5. Rare Beauty Liquid Touch Brightening Concealer

    450N

    Rare Beauty Liquid Touch Brightening Concealer, shade 450N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $24

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Close colour
    • Tan · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Havana. Every attribute compared, with its share of the score.

ComparedYour shadeHavanaClosest shade match49W Tan-Deep WarmScore
Shade match55% of overall96
Colour93#ba724c#b47451Very close colourColour difference 1.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 49W Tan-Deep Warm.

Same or better

  • $8 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Havana. Every attribute compared, with its share of the score.

ComparedYour shadeHavanaClosest overall alternative355 CoconutScore
Shade match55% of overall86
Colour92#ba724c#bc6d42Very close colourColour difference 2.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, normalDry, normalBoth marketed for dry/​normal skin
Overall match 86/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 355 Coconut.

Same or better

  • $41.02 less
  • Very close colour
  • Same light coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • Radiant finish instead of natural
  • SPF 18 instead of SPF 30

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 30SPF 18
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 49W Tan-Deep Warm

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation 355 Coconut

Best price
$8.98WalmartWalmart
$41.02 less (82%)

Your shade $50 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.