Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $50 at Ulta Beauty
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at Sephora
Ulta Beautyfrom $55 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $50 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.50 moreMatches: Same warm undertoneSame natural finishSame light coverage
Differences: Slightly deeperNo SPF
Close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · No SPF
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Retailer shade note: Fair shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Retailer shade note: L3 - Light with warm undertones, and a light yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$42 less (84%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Retailer shade note: L3.75 - light with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $1.50 moreMatches: Same natural finishSame light coverageClaims a skin-like finish
Differences: Olive rather than warm undertoneNo SPF
Close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · No SPF
Retailer shade note: Olive
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperMedium rather than light coverageContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$42 less (84%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephora$13 less (26%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Retailer shade note: Fair skin with pinky-beige undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37 · low stockView at SephoraUlta Beauty(product price)$28 less (56%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty$31.51 less (63%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No SPF
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.49View at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame warm undertoneSame light coverage
Differences: Radiant rather than natural finish
Very close colour · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: light warm beige
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Very close colourSame warm undertoneSame light coverage
Differences: Radiant rather than natural finishNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No SPF
Retailer shade note: FAIR WITH WARM UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$26 less (52%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than warm undertoneFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Full rather than light coverage
Retailer shade note: neutral fair with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyWalmart$37.02 less (74%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for dry/normal skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/normal skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartWalgreens$17.99View at WalgreensSephora$28 less (56%)Matches: Near-identical swatch colourSame natural finishSame light coverage
Differences: Slightly cooler undertoneNot marketed for dry skinNo SPF
Looks identical · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin · No SPF
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$28 less (56%)Matches: Same warm undertoneSame natural finishNo fragrance listed
Differences: Buildable rather than light coverageDoes not claim a lightweight feelNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Retailer shade note: fair with warm/yellow undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$13 less (26%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No SPF
Retailer shade note: Ultra Fair skin with neutral undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $18 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: Fair to light warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty$31.01 less (62%)Matches: Very close colourSame natural finishClaims not settling into lines
Differences: Medium rather than light coverageNot marketed for dry/normal skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/normal skin · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyWalgreens$19.99View at WalgreensCVS$21.39View at CVSUlta Beauty$9 less (18%)Matches: Very close colourSame natural finishSame light coverage
Differences: Slightly cooler undertoneNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautySephora$11 less (22%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than light coverageNot marketed for normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Not marketed for normal skin
Retailer shade note: fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$5 less (10%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly deeperFull rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: level-two fair with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45 · low stockView at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$25 less (50%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Olive rather than warm undertoneMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Medium rather than light coverage · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: light yellow
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$40.20 less (80%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than light coverageNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautySephoraCosts $18 moreMatches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperMedium rather than light coverageDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: Light warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $5 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Neutral rather than warm undertoneFull rather than light coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than light coverage · No SPF
Retailer shade note: L3.25 - Light with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephora$11 less (22%)Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than light coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: fair beige with golden undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 30 matches
The closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Norwich (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Nougatine
140
$30
Very Light 4
$22
Café Con Leche
$36
011 Vanilla
C2
$16.99
Almond
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Natural Matte Longwear Foundation in GOBI, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Norwich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in GOBI.
9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation in 110 Porcelain, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Norwich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in 110 Porcelain.
6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation GOBI
SephoraYour shade $50 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation 110 Porcelain
WalmartYour shade $50 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
