Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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24 of 31 matches
Only showing matches with no drying alcohol.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $52 at Sephora
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$10 less (19%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than radiant finishBuildable rather than medium coverageDoes not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (54%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: Extra light with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (21%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: fair light cool
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: fair with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$16 less (31%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$22 less (42%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light-medium rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light-medium rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: Fairest with neutral undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty$9 less (17%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sSephoraCosts $17 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$13 less (25%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: fair complexion with cool rosy undertone
High confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$2 less (4%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: Extra light with warm undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourBoth claim a blurring effectNo drying alcohol listed
Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light skin with pink undertones
High confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautyUlta Beauty(product price)$7 less (13%)Matches: Very close colourBoth claim 16-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (33%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Not marketed for normal/dry/sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (33%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Not marketed for normal/dry/sensitive skin
Retailer shade note: fair to light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Near-identical swatch colourSame radiant finishNo drying alcohol listed
Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: pink beige shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephora$28 less (54%)Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than radiant finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with pink undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$13 less (25%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: light with cool pink undertones
High confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$28 less (54%)Matches: Very close colourSame neutral undertoneClaims a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: neutral light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
Walmart$37.10 less (71%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$14.90View at WalmartShowing 12 of 22 matches
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN2.5 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
2 Fair
$36
Birch 1
$39
010 Fair
2C
$30
CN 02 Breeze
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Beige.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Beige.
5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Natural Matte Foundation Fair Beige
SephoraYour shade $52 at Sephora
Fièra Cosmetics All-in-Wonder Concealer + Foundation Beige
Ulta BeautyYour shade $52 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
