Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$23 less (44%)4.6 (558)
Matches: Near-identical swatch colour· Same warm undertone· Both claim not settling into lines
Differences: Natural matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
52
Wear & performance
72
Skin suitability
56
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Light/Medium with Warm Undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a lightweight feel
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
70
Wear & performance
40
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
70
Wear & performance
72
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
55
Wear & performance
66
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
70
Wear & performance
72
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry/sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
64
Wear & performance
40
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: medium light, peach-beige undertones
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Live Tinted HUESTICK Complexion Stick in 11 Medium, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.
ComparedYour shadeY7Closest shade match11 MediumHow they compareScore
Shade match55% of overall99
Colour60%98#d39d73#d19c71Looks identicalColour difference 0.6 (0 is identical)
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW20, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.
ComparedYour shadeY7Closest overall alternativeNW20How they compareScore
Shade match55% of overall94
Colour60%97#d39d73#cf9c74Looks identicalColour difference 0.9 (0 is identical)
Overall match 89/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$12.50 less (24%)
