Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$23 less (44%)4.6 (558)
Matches: Near-identical swatch colour· Same warm undertone· Both claim not settling into lines
Differences: Natural matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
52
Wear & performance
72
Skin suitability
56
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: Light/Medium with Warm Undertones
Matches: Near-identical swatch colour· Claims transfer resistance· Claims a lightweight feel
Differences: Luminous rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
72
Wear & performance
51
Skin suitability
84
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Near-identical swatch colour· Claims transfer resistance· Claims a lightweight feel
Differences: Luminous rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
72
Wear & performance
51
Skin suitability
84
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
55
Wear & performance
66
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y7 (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.
ComparedYour shadeY7Closest shade match28H Light-Medium HoneyHow they compareScore
Shade match55% of overall97
Colour60%96#d39d73#d29c76Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared47
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%9018-hour wear16-hour wearClose16-hour wear claimed against 18-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 30 Light Medium, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7. Every attribute compared, with its share of the score.
ComparedYour shadeY7Closest overall alternative30 Light MediumHow they compareScore
Shade match55% of overall96
Colour60%94#d39d73#ce9d78Very close colourColour difference 1.6 (0 is identical)
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $4 more
Sephora
