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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 dupes and alternatives Natasha Denona

Deep · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 515W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y13Change shade
Depth and undertone: Deep · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Lancôme
515W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Best price
$53SephoraSephora
Costs $1 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 23

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y13Change shade
Depth and undertone: Deep · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Hourglass
23
Depth and undertone: Deep · Olive · warm olive
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa
    Shade match 83
    $49SephoraSephora$3 less (6%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for deep to very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Revlon

    PhotoReady Lift & Fill Skin Tint

    170 Deep
    Shade match 93
    $12.59$17.99Ulta BeautyUlta Beauty$39.41 less (76%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    36W Remarkable
    Shade match 95
    $47SephoraSephora$5 less (10%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 30
    Shade match 86
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than warm undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $44SephoraSephora$8 less (15%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $34Ulta BeautyUlta Beauty(product price)$18 less (35%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match
  9. Shade match 95
    $44SephoraSephora$8 less (15%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 96
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: dark with warm undertone

    High confidence· Digital match

    View match
  11. Shade match 94
    $34SephoraSephora$18 less (35%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  12. Shade match 94
    $34SephoraSephora$18 less (35%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  13. Shade match 88
    $39Ulta BeautyUlta Beauty(product price)$13 less (25%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $34SephoraSephora$18 less (35%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: golden undertone

    High confidence· Digital match

    View match
  15. Shade match 86
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 86
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $53SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    51
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: Deep with Golden Undertones

    High confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Very close colour
    • Deep · Warm · golden undertone

    $24

  2. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Looks identical
    • Deep

    $14.99

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Very close colour
    • Deep · Neutral undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 515W, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13. Every attribute compared, with its share of the score.

ComparedYour shadeY13Closest shade match515WScore
Shade match55% of overall96
Colour94#86532d#835433Very close colourColour difference 1.6 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall51
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, oily, sensitiveBoth marketed for normal/​sensitive skin
Overall match 79/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 515W.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for dry skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 23, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13. Every attribute compared, with its share of the score.

ComparedYour shadeY13Closest overall alternative23Score
Shade match55% of overall92
Colour95#86532d#84542bLooks identicalColour difference 1.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone80Warm · yellowOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 23.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same medium coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed
  • Adds SPF 30

Different

  • Olive rather than warm undertone
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 515W

Best price
$53SephoraSephora
Costs $1 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Illusion Luminous Glow Foundation SPF 30 23

Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.