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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 dupes and alternatives Natasha Denona

Light medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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11 of 31

Only showing matches in liquid form.

  • 14 matches have no formulation listed and are not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Golden 312

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
YN9Change shade
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Golden 312
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$40.01 less (77%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA Super Serum Skin Tint SPF 40 Baikal ST9.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
YN9Change shade
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
ILIA
Baikal ST9.5
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
85
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$4 less (8%)

Your shade $52 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Warm
    Shade match 95
    $52SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Stromboli
    Shade match 95
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4N1 Ginger
    Shade match 88
    $54SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    250
    Shade match 95
    $44SephoraSephora$8 less (15%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Light 1
    Shade match 95
    $34SephoraSephora$18 less (35%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for normal/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  6. #8 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M4
    Shade match 95
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  7. #9 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    222N Sunstone
    Shade match 87
    $49SephoraSephora$3 less (6%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for medium skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M5
    Shade match 89
    $69SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium to tan neutral

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    17
    Shade match 95
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 (Light medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 94 Deep Neutral

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Golden 312, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN9. Every attribute compared, with its share of the score.

ComparedYour shadeYN9Closest shade matchGolden 312Score
Shade match55% of overall97
Colour96#e4aa73#eaac74Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear12-hour wearSome difference12-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Normal, dry, sensitiveNormal, oilyBoth marketed for normal skin
Overall match 76/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Golden 312.

Same or better

  • $40.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN9. Every attribute compared, with its share of the score.

ComparedYour shadeYN9Closest overall alternativeBaikal ST9.5Score
Shade match55% of overall96
Colour94#e4aa73#dfa571Very close colourColour difference 1.5 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared85
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Baikal ST9.5.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Both claim a blurring effect
  • No drying alcohol listed
  • Adds SPF 40

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 40
OverlapUnknown-based vs oil-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Golden 312

Match price
$11.99Ulta BeautyUlta Beauty
$40.01 less (77%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA Super Serum Skin Tint SPF 40 Baikal ST9.5

Best price
$48SephoraSephora
$4 less (8%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.