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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 dupes and alternatives Natasha Denona

Deep · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches in stick form.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Skin Tint Stick DEEP 3

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y13Change shade
Depth and undertone: Deep · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
MAC Cosmetics
DEEP 3
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Light coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
67
Wear (Wear & performance)
70
Skin (Skin suitability)
67
Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13 (Deep · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Very close colour
    • Deep · Warm · golden undertone

    $24

  2. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Looks identical
    • Deep

    $14.99

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Very close colour
    • Deep · Neutral undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Skin Tint Stick in DEEP 3, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13. Every attribute compared, with its share of the score.

ComparedYour shadeY13Closest matchDEEP 3Score
Shade match55% of overall95
Colour91#86532d#825334Very close colourColour difference 2.1 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, sensitiveNormal, dryBoth marketed for normal/​dry skin
Overall match 83/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Skin Tint Stick in DEEP 3.

Same or better

  • $14 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Light rather than medium coverage
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs moderate

Where to buy DEEP 3

Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.