Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Ulta Beauty
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Ulta Beauty
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$17 less (31%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$16 less (29%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly deeperSlightly cooler undertoneLight rather than medium coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: FAIR WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$5 less (9%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: Extra light with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautyUlta Beauty$6 less (11%)Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish
Differences: Full rather than medium coverageContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: ultra fair skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8 less (15%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$8.10 less (15%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$15.50 less (28%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta Beauty
Macy's$39.50View at Macy'sSephoraSame priceMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$17 less (31%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: cool beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: very light skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty$35.01 less (64%)Matches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)$20 less (36%)Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephora$19 less (35%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNo blurring effect claimed
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: fair - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$30 less (55%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (55%)Matches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone
High confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty$43 less (78%)Matches: Same medium coverageBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: cool
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$11 less (20%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Flexible Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$16 less (29%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$35 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$8 less (15%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: very fair with cool-neutral undertones
High confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephora$3 less (5%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $9 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: very light skin with neutral beige undertones
High confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$64View at Ulta BeautySephora$27 less (49%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: porcelain - very fair skin with neutral undertones
High confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$43.01 less (78%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$20 less (36%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: fair with cool pink undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty$16 less (29%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sSephora$6 less (11%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sShowing 12 of 30 matches
The closest shade to Natasha Denona HY-GLAM Powder Foundation N0 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
100
$30
Vanilla
Tone 0.5 N
$32
340 Fawn
$15.99
2 Fair
$36
00 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N1, against Natasha Denona HY-GLAM Powder Foundation in N0. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in N1.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Natural Fluid Foundation in NN 2, against Natasha Denona HY-GLAM Powder Foundation in N0. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Natural Fluid Foundation in NN 2.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation N1
SephoraYour shade $55 at Ulta Beauty
Kryolan Professional Makeup Natural Fluid Foundation NN 2
Ulta BeautyYour shade $55 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
