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HY-GLAM Powder Foundation NP10 dupes and alternatives Natasha Denona

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
NP10Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Tan
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$16 less (29%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
NP10Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
28 Medium Cool
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
70
Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N26 Sand
    Shade match 95
    $45SephoraSephora$10 less (18%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N2 Spiced Sand
    Shade match 96
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium tan with neutral subtle golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 93
    $54Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 85
    $19.99Ulta BeautyUlta Beauty$35.01 less (64%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    High confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    12 Natural
    Shade match 96
    $14.97WalmartWalmart$40.03 less (73%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $30Ulta BeautyUlta Beauty$25 less (45%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight-medium rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    60
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light-medium rather than medium coverage · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $48SephoraSephora$7 less (13%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · R.E.M. Beauty

    Sweetener Foundation

    medium 8 g
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)$20 less (36%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium to tan with golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 87
    $54Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  11. Shade match 93
    $54SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 93
    $42SephoraSephora$13 less (24%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for medium-tan neutral skin with a peach hue

    High confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    38N Medium-Tan Neutral
    Shade match 88
    $42SephoraSephora$13 less (24%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  14. #16 · R.E.M. Beauty

    Sweetener Foundation

    medium 6 g
    Shade match 84
    $35Ulta BeautyUlta Beauty(product price)$20 less (36%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · R.E.M. Beauty

    Sweetener Foundation

    medium 10 w
    Shade match 84
    $35Ulta BeautyUlta Beauty(product price)$20 less (36%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: medium to tan with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$41.01 less (75%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 94
    $8Ulta BeautyUlta Beauty(product price)$47 less (85%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 90
    $9.03WalmartWalmart$45.97 less (84%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W1 Honey Bronze
    Shade match 86
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  20. #22 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W3 Henna
    Shade match 86
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium tan with warm red undertones

    Medium confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W2 Toasty Toffee
    Shade match 85
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match
  22. Shade match 86
    $50SephoraSephora$5 less (9%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    C4.5
    Shade match 94
    $39SephoraSephora$16 less (29%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  24. #26 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 86
    $39SephoraSephora$16 less (29%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. #27 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Shade match 85
    $49SephoraSephora$6 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    High confidence· Digital match

    View match
  26. #28 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Rich Sand
    Shade match 90
    $11.97WalmartWalmart$43.03 less (78%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    35 Medium Cool
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$47 less (85%)

    Matches: Near-identical swatch colourSame medium coverageClaims long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    70

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$41.01 less (75%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $81Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertone

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation NP10 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Tan, against Natasha Denona HY-GLAM Powder Foundation in NP10. Every attribute compared, with its share of the score.

ComparedYour shadeNP10Closest shade matchTanScore
Shade match55% of overall99
Colour98#db976e#db966fLooks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80CombinationCombination, oilyBoth marketed for combination skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Tan.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • No skin-like finish claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against Natasha Denona HY-GLAM Powder Foundation in NP10. Every attribute compared, with its share of the score.

ComparedYour shadeNP10Closest overall alternative28 Medium CoolScore
Shade match55% of overall90
Colour97#db976e#dc996eLooks identicalColour difference 0.9 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70CombinationCombination, normal, oily, sensitiveBoth marketed for combination skin
Overall match 85/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Tan

Best price
$39SephoraSephora
$16 less (29%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.