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HY-GLAM Powder Foundation NP14 dupes and alternatives Natasha Denona

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
NP14Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
240 Lagos
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$31 less (56%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Dark Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
NP14Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Ulta Beauty Collection
Dark Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
96out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Match price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    94
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage

    Retailer shade note: neutral undertone

    High confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    05 Medium/Dark
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    94
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Neutral
    Shade match 96
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 91
    $40SephoraSephora$15 less (27%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    70

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: deep skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $70Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $70Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #9 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 96
    $35Ulta BeautyUlta Beauty$20 less (36%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$15.50 less (28%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deepest skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $70Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  10. #12 · about-face

    THE PERFORMER Skin-Focused Foundation

    D1NEUTRAL
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$30 less (55%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6N Café Americano
    Shade match 93
    $54Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 95
    $60SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Cool
    Shade match 87
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Youngblood

    Loose Mineral Foundation

    Coffee
    Shade match 95
    $50Ulta BeautyUlta Beauty(product price)$5 less (9%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: dark shade, neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    75 Hazelnut
    Shade match 87
    $22SephoraSephora$33 less (60%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep/dark with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Walnut (W-098)
    Shade match 93
    $58Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep, warm neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Almond (C-084)
    Shade match 93
    $58Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    73

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: dark, cool neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$13 less (24%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Face Tape Full Coverage Foundation

    59S Rich Sand
    Shade match 90
    $42SephoraSephora$13 less (24%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  20. #22 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    57
    Wear & performance
    100
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · RMS Beauty

    ReEvolve Natural Finish Foundation

    111
    Shade match 96
    $59Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  22. #24 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Warm
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  23. #25 · Ogee

    Complexion Perfecting Serum Foundation

    Anjou 11.50N
    Shade match 85
    $49Ulta BeautyUlta Beauty(product price)$6 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep beige, golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 83
    $48SephoraSephora$7 less (13%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Contains drying alcohol

    Retailer shade note: dark with warm undertone

    High confidence· Digital match

    View match
  25. Shade match 85
    $45Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for extra deep cool skin with a red hue

    High confidence· Digital match

    View match
  26. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: dark deep cool

    Medium confidence· Digital match

    View match
  27. #29 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 83
    $18.20$26Ulta BeautyUlta Beauty$36.80 less (67%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC58
    Shade match 95
    $39SephoraSephora$16 less (29%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: very deep with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation NP14 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Close colour
    • Deep · Neutral undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    15 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos, against Natasha Denona HY-GLAM Powder Foundation in NP14. Every attribute compared, with its share of the score.

ComparedYour shadeNP14Closest shade match240 LagosScore
Shade match55% of overall98
Colour98#8c4c27#8f4e28Looks identicalColour difference 0.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 240 Lagos.

Same or better

  • $31 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Dark Neutral, against Natasha Denona HY-GLAM Powder Foundation in NP14. Every attribute compared, with its share of the score.

ComparedYour shadeNP14Closest overall alternativeDark NeutralScore
Shade match55% of overall95
Colour92#8c4c27#904a1eVery close colourColour difference 1.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 96/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Dark Neutral.

Same or better

  • $39 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 240 Lagos

Match price
$24Ulta BeautyUlta Beauty
$31 less (56%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Dark Neutral

Match price
$16Ulta BeautyUlta Beauty
$39 less (71%)

Your shade $55 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.