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Bare With Me Hydrating Face & Body Concealer Serum Medium Golden dupes and alternatives NYX Professional Makeup

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
Medium GoldenChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Laura Mercier
3W1
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $22 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
Medium GoldenChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Milk Makeup
10W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Best price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $34SephoraSephoraCosts $22 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 91
    $24SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $39SephoraSephoraCosts $27 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Warm Peach

    High confidence· Digital match

    View match
  5. Shade match 90
    $39SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  6. Shade match 90
    $39SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Warm Peach

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $32SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $39SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $39SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage

    Retailer shade note: Light Medium, Warm Golden

    High confidence· Digital match

    View match
  11. Shade match 92
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: tan with a peach undertone

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: light to medium with a golden undertone

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N8
    Shade match 89
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $38SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with warm golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with subtle peach undertones

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $30SephoraSephoraCosts $18 more

    Matches: Same warm undertoneSame natural finishClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 90
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 79
    $24SephoraSephoraCosts $12 more

    Matches: Similar undertone (neutral vs warm)Same medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)Costs $0.99 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Radiant finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: Medium

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $42SephoraSephoraCosts $30 more

    Matches: Same warm undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: deep with a golden peach undertone

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Radiant Creamy Concealer

    Caramel
    Shade match 91
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: MD2 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 93
    $30SephoraSephoraCosts $18 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    52
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium beige with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Fit Me Natural Finish Concealer

    040 Caramel
    Shade match 81
    $10.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. Shade match 75
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · No skin-like finish claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan
    Shade match 95
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    52
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: Tan with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a foundation in your shade?

The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NYX Professional Makeup Bare With Me Blur Tint Foundation

    07: Golden

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 07: Golden

    • Close colour
    • Medium light · Warm undertone

    $14

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    44H Tan Honey

    Tarte Face Tape Full Coverage Foundation, shade 44H Tan Honey

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  2. Maybelline Lifter Stix Multi-Use Face Stick

    25

    Maybelline Lifter Stix Multi-Use Face Stick, shade 25

    • Looks identical
    • Medium · Warm undertone

    $12.99

  3. MAC Cosmetics Studio Radiance Skin Tint Stick

    MEDIUM 2

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 2

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  4. L'Oréal Paris True Match Super-Blendable Foundation

    W5.5 Warm Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W5.5 Warm Medium

    • Looks identical
    • Medium light · Warm undertone

    $13.99

  5. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    210

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 210

    • Looks identical
    • Medium light · Warm undertone

    $15.99

  6. SUBTL. Beauty Stackable BB Powder Foundation Single

    Light 2W

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Light 2W

    • Looks identical
    • Medium · Warm undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden. Every attribute compared, with its share of the score.

ComparedYour shadeMedium GoldenClosest shade match3W1Score
Shade match55% of overall97
Colour96#d7986c#d89c71Looks identicalColour difference 1.2 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, normal, combination, oily, sensitiveSkin-type suitability not published for one product
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims 16-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone moderate vs moderate

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden. Every attribute compared, with its share of the score.

ComparedYour shadeMedium GoldenClosest overall alternative10WScore
Shade match55% of overall97
Colour95#d7986c#d49b70Looks identicalColour difference 1.5 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 92/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1

Best price
$34SephoraSephora
Costs $22 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

Best price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.