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Bare With Me Hydrating Face & Body Concealer Serum Mocha dupes and alternatives NYX Professional Makeup

Deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Natural Finish Concealer Dark Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
MochaChange shade
Depth and undertone: Deep
Finish and coverage: Natural · Medium coverage
The match
Maybelline
Dark Coffee
Depth and undertone: Deep · Neutral
Finish and coverage: Natural finish
Shade match
87out of 100
Colour
91
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$1.01 less (8%)

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
MochaChange shade
Depth and undertone: Deep
Finish and coverage: Natural · Medium coverage
The match
Milk Makeup
24N
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    520W
    Shade match 82
    $24SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $36SephoraSephoraCosts $24 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 83
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Radiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $22SephoraSephoraCosts $10 more

    Matches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $36SephoraSephoraCosts $24 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C7
    Shade match 81
    $16.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Radiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $32SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich deep with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 66
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 77
    $14.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  10. #12 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 73
    $24SephoraSephoraCosts $12 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly lighterRadiant rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  11. Shade match 71
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: Slightly deeperNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Revlon

    ColorStay Skin Awaken Concealer

    Coffee
    Shade match 76
    $14.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  13. Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Luminous rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    59
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  14. Shade match 79
    $42SephoraSephoraCosts $30 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: very deep with a neutral undertone

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $42SephoraSephoraCosts $30 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden
    Shade match 76
    $32SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W10.5
    Shade match 74
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than natural finishContains drying alcohol

    Score details
    Shade match
    74
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Natural Finish Concealer

    065 Coffee
    Shade match 73
    $10.99Ulta BeautyUlta Beauty(product price)$1.01 less (8%)

    Matches: Same natural finishBoth claim a lightweight feel

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural finish

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: beige

    Medium confidence· Digital match

    View match
  19. #21 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral
    Shade match 74
    $32SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 66
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNo skin-like finish claimed

    Score details
    Shade match
    66
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  21. Shade match 69
    $39SephoraSephoraCosts $27 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  22. Shade match 74
    $42SephoraSephoraCosts $30 more

    Matches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  23. Shade match 78
    $36SephoraSephoraCosts $24 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: D2 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  24. Shade match 76
    $38SephoraSephoraCosts $26 more

    Matches: Same natural finishClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 76
    $38SephoraSephoraCosts $26 more

    Matches: Same natural finishClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: ultra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  26. Shade match 85
    $35SephoraSephoraCosts $23 more

    Matches: Very close colourClaims a blurring effectClaims 36-hour wear

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a foundation in your shade?

The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Mocha (Deep) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NYX Professional Makeup Bare With Me Blur Tint Foundation

    21: Rich

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 21: Rich

    • Slight colour difference
    • Very deep · Cool undertone

    $14

Closest foundations

  1. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    B160

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade B160

    • Looks identical
    • Deep · Neutral undertone

    $69

  2. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark Deep 33 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Dark Deep 33 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $41

  3. Ogee Complexion Perfecting Serum Foundation

    Chestnut 13.75W

    Ogee Complexion Perfecting Serum Foundation, shade Chestnut 13.75W

    • Looks identical
    • Deep · Warm · golden undertone

    $49

  4. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    16 Cool

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 16 Cool

    • Looks identical
    • Deep · Cool · rosy undertone

    $52

  5. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    466W

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 466W

    • Looks identical
    • Deep · Warm undertone

    $48

  6. Smashbox Always On Skin-Balancing Foundation

    T20N

    Smashbox Always On Skin-Balancing Foundation, shade T20N

    • Looks identical
    • Deep · Neutral undertone

    $45

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in Dark Coffee, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade matchDark CoffeeScore
Shade match55% of overall87
Colour91#7b4f34#794c36Very close colourColour difference 2.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in Dark Coffee.

Same or better

  • $1.01 less
  • Very close colour
  • Same natural finish
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest overall alternative24NScore
Shade match55% of overall78
Colour77#7b4f34#874c2aClose colourColour difference 4.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 24N.

Same or better

  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer Dark Coffee

Match price
$10.99Ulta BeautyUlta Beauty
$1.01 less (8%)

Your shade $12 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 24N

Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.