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Bare With Me Hydrating Face & Body Concealer Serum Sand dupes and alternatives NYX Professional Makeup

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 410N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
SandChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
410N
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $12 more

Your shade $12 at Ulta Beauty

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
SandChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
The match
Milk Makeup
15NW
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 76
    $30Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium tan with olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    400W
    Shade match 83
    $24SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish

    Retailer shade note: medium tan with warm neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame natural finishClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 74
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: tan with warm warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 74
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: tan to deep with a golden undertone

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $30SephoraSephoraCosts $18 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha
    Shade match 86
    $22$32SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Radiant Creamy Concealer

    Amande
    Shade match 91
    $36SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: MD3 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame natural finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: No skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: medium with neutral cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 78
    $36SephoraSephoraCosts $24 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 114 Golden
    Shade match 82
    $22$32SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $42SephoraSephoraCosts $30 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach
    Shade match 81
    $32SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 82
    $30SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 74
    $39SephoraSephoraCosts $27 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Full rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium Deep, Warm Golden

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 116 Spice
    Shade match 78
    $22$32SephoraSephoraCosts $10 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 73
    $39SephoraSephoraCosts $27 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  23. Shade match 80
    $30SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    21 Light Medium Neutral
    Shade match 78
    $32SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 70
    $34SephoraSephoraCosts $22 more

    Matches: Same natural finishSame medium coverageClaims 16-hour wear

    Differences: Slightly lighterNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Cinnamon
    Shade match 79
    $8Ulta BeautyUlta Beauty(product price)$4 less (33%)

    Matches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSatin rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Satin · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 77
    $22SephoraSephoraCosts $10 more

    Matches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  28. #30 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral
    Shade match 77
    $32SephoraSephoraCosts $20 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand (Medium tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NYX Professional Makeup Bare With Me Blur Tint Foundation

    09: Light Medium

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 09: Light Medium

    • Close colour
    • Medium · Warm undertone

    $14

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  1. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Tan

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Tan

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $12.99

  2. Hourglass Veil Hydrating Skin Tint Foundation

    11

    Hourglass Veil Hydrating Skin Tint Foundation, shade 11

    • Looks identical
    • Medium tan · Warm undertone

    $49

  3. Tower 28 Beauty SunnyDays Skin Tint

    40 Runyon

    Tower 28 Beauty SunnyDays Skin Tint, shade 40 Runyon

    • Looks identical
    • Medium tan · Olive undertone

    $32

  4. Kryolan Professional Makeup Digital Complexion Fluid Foundation

    D 33

    Kryolan Professional Makeup Digital Complexion Fluid Foundation, shade D 33

    • Looks identical
    • Medium tan

    $46.90

  5. Temptu Perfect Canvas Foundation

    5N/W Beige

    Temptu Perfect Canvas Foundation, shade 5N/W Beige

    • Looks identical
    • Medium tan · Neutral undertone

    $34

  6. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Tan 21

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Neutral Tan 21

    • Looks identical
    • Medium tan · Warm · golden undertone

    $39.50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 410N, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest shade match410NScore
Shade match55% of overall91
Colour98#ba8863#bc8760Looks identicalColour difference 0.8 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 410N.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand. Every attribute compared, with its share of the score.

ComparedYour shadeSandClosest overall alternative15NWScore
Shade match55% of overall86
Colour89#ba8863#c08659Very close colourColour difference 2.5 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 86/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 15NW.

Same or better

  • Very close colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

Rare Beauty Liquid Touch Brightening Concealer 410N

Best price
$24SephoraSephora
Costs $12 more

Your shade $12 at Ulta Beauty

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 15NW

Match price
$30Ulta BeautyUlta Beauty
Costs $18 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.