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Butter Gloss Non-Sticky Lip Gloss Devils Food Cake dupes and alternatives NYX Professional Makeup

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint DJ Plum

The equivalent shade and the most similar lip gloss overall.

Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Shade match
95out of 100
Colour
92
Depth
94
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
Costs $17 more

Your shade $6 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: Sheer Plum

    High confidence· Digital match

    View match
  2. Shade match 87
    $45SephoraSephoraCosts $39 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Berry rather than plumDoes not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than plum · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  3. #4 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 80
    $40SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Deeper

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper

    Retailer shade note: sheer plum

    High confidence· Digital match

    View match
  4. Shade match 79
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: Sheer plum

    Medium confidence· Digital match

    View match
  5. #6 · Buxom

    Full-On Plumping Lip Polish

    Dolly Medium
    Shade match 86
    $26Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Mauve rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: roseberry mauve shimmer

    High confidence· Digital match

    View match
  6. #7 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 85
    $27SephoraSephoraCosts $21 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  7. #8 · Buxom

    Full-On Plumping Lip Polish

    Brandi
    Shade match 83
    $26Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer burgundy shimmer

    Medium confidence· Digital match

    View match
  8. #9 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Ube Vanilla
    Shade match 64
    $16SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: sheer burgundy

    High confidence· Digital match

    View match
  9. #10 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Fuchsia Flex
    Shade match 63
    $23Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than plum

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than plum

    Retailer shade note: shimmering holographic deep fuchsia

    High confidence· Digital match

    View match
  10. #11 · Buxom

    Full-On Plumping Lip Polish

    Zoe
    Shade match 81
    $26Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: rich ruby pink w/shifting blue shimmer

    Medium confidence· Digital match

    View match
  11. Shade match 80
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: berry

    High confidence· Digital match

    View match
  12. Shade match 78
    $16SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer raspberry

    High confidence· Digital match

    View match
  13. #14 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Alchemy
    Shade match 78
    $18SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmering plum with gold reflects

    Medium confidence· Digital match

    View match
  14. #15 · Lancôme

    Juicy Tubes Original Lip Gloss

    27 Cheeky Cherry
    Shade match 65
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Red rather than plumDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than plum · Does not claim non-sticky

    Retailer shade note: deep cherry with pink sparkle

    Medium confidence· Digital match

    View match
  15. #16 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Berry Stained
    Shade match 77
    $13Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Berry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: berry

    High confidence· Digital match

    View match
  16. #17 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    5B Nude Crush
    Shade match 65
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperBrown rather than plum

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: sheer cherry brown

    Medium confidence· Digital match

    View match
  17. Shade match 58
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: Soft Rich Brown

    Medium confidence· Digital match

    View match
  18. Shade match 63
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourMauve rather than plumDoes not claim non-sticky

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than plum · Does not claim non-sticky

    Retailer shade note: Pinky Mauve

    High confidence· Digital match

    View match
  19. Shade match 63
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than plumDoes not claim non-sticky

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Does not claim non-sticky

    Retailer shade note: Bold Fuchsia Berry

    High confidence· Digital match

    View match
  20. #21 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Midnight Berry
    Shade match 56
    $26SephoraSephoraCosts $20 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneBerry rather than plum

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Berry rather than plum

    Retailer shade note: a nourishing touch of semi-sheer warm berry

    High confidence· Digital match

    View match
  21. Shade match 62
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  22. Shade match 62
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than plumDoes not claim non-sticky

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: Light Rosy Brown

    Medium confidence· Digital match

    View match
  23. #24 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    60 Million-Dollar Berry
    Shade match 56
    $32SephoraSephoraCosts $26 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: neutral merlot burgundy

    High confidence· Digital match

    View match
  24. #25 · Buxom

    Full-On Plumping Lip Polish

    Gabby
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: rich plum brown shimmer

    Medium confidence· Digital match

    View match
  25. Shade match 60
    $64SephoraSephoraCosts $58 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMauve rather than plum

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Mauve rather than plum · Does not claim non-sticky

    Retailer shade note: neutral mauve

    High confidence· Digital match

    View match
  26. #27 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Rose Amber
    Shade match 54
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourBrown rather than plum

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum

    Retailer shade note: sparkling cool taupe brown

    High confidence· Digital match

    View match
  27. Shade match 53
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  28. #29 · L'Oréal Paris

    Glow Paradise Lip Balm-in-Gloss

    110 Fete De Fleurs
    Shade match 64
    $9.75WalmartWalmartCosts $3.75 more

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. Shade match 58
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky

    Retailer shade note: deep mauve plum

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum, against NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Devils Food Cake. Every attribute compared, with its share of the score.

ComparedYour shadeDevils Food CakeClosest matchDJ PlumScore
Shade match50% of overall95
Colour92#8d3550#863049Very close colourColour difference 2.0 (0 is identical)
Depth94Deep / darkDeep / darkSameDepth difference 3.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiondeep plumDeep Cool Plum
FormatNot listedWand
BaseOil-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy DJ Plum

Best price
$23SephoraSephora
Costs $17 more

Your shade $6 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.