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Butter Gloss Non-Sticky Lip Gloss Vanilla Cream Pie dupes and alternatives NYX Professional Makeup

Mauve · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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30 matches

Closest shade match: Bobbi Brown Extra Plump Hydrating Lip Oil Bare Blossom

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
Vanilla Cream PieChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and opacity: Sheer
The match
Bobbi Brown
Bare Blossom
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: High shine
Shade match
93out of 100
Colour
98
Depth
98
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $33 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm Watermelon Kiwi

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
NYX Professional Makeup
Vanilla Cream PieChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and opacity: Sheer
The match
Tower 28 Beauty
Watermelon Kiwi
Colour family, undertone and depth: Pink · Cool · Light
Finish and opacity: Sheer tint · Sheer
Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$16SephoraSephora
Costs $10 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    446 NACRE
    Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Kissing Juicy Tint Lip Balm

    Bubblegum
    Shade match 89
    $28SephoraSephoraCosts $22 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  3. #5 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Strawberry Soft Serve
    Shade match 88
    $24SephoraSephoraCosts $18 more

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: cool baby pink

    High confidence· Digital match

    View match
  4. #6 · Gisou

    Honey Infused Hydrating Lip Oil

    Raspberry Swirl
    Shade match 82
    $28SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Pink rather than mauve

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: Sheer Cool Pink

    High confidence· Digital match

    View match
  5. #7 · Too Faced

    Kissing Juicy Tint Lip Balm

    Strawberry Frosting
    Shade match 79
    $28SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: hot pink

    Medium confidence· Digital match

    View match
  6. #8 · Eadem

    Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

    Château Rose
    Shade match 73
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Rose rather than mauve

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Rose rather than mauve

    Retailer shade note: Cool, Vintage Rose with a Golden-Champagne Pearl Finish | Lemon Meringue Pie Scent

    High confidence· Digital match

    View match
  7. #9 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Say Less
    Shade match 79
    $26SephoraSephoraCosts $20 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: rich milky pink

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Wattabrat
    Shade match 71
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve

    Retailer shade note: 3d baby pink shimmer

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid

    Gummy Bear
    Shade match 89
    $12.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer milky pink

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Sugar Poppy
    Shade match 89
    $11.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Sheer tint · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer pink tint

    Medium confidence· Digital match

    View match
  11. #13 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    1B Pink Sunrise
    Shade match 76
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: DeeperPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: clear sheer pink

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    $weetmouth
    Shade match 70
    $23SephoraSephoraCosts $17 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauve

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve

    Retailer shade note: shimmering soft pink

    Medium confidence· Digital match

    View match
  13. #15 · Kaja

    Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Rose Hip Spritz
    Shade match 86
    $18SephoraSephoraCosts $12 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: rose pink

    Medium confidence· Digital match

    View match
  14. #16 · Pat McGrath Labs

    Lust: Gloss

    Prima Donna
    Shade match 85
    $29Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: mid tone cool pink

    High confidence· Digital match

    View match
  15. #17 · Too Faced

    Lip Injection Extreme Hydrating Lip Plumper Gloss

    Pink Punch
    Shade match 91
    $33Ulta BeautyUlta BeautyCosts $27 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Maracuja Juicy Shift

    Cherry Blossom
    Shade match 66
    $27SephoraSephoraCosts $21 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve

    Retailer shade note: pale pink

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    UUU Baby
    Shade match 82
    $21SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneBoth claim non-sticky

    Differences: Purple rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Purple rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: electric lilac

    High confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk Fair
    Shade match 87
    $37Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: cool nude pink

    Medium confidence· Digital match

    View match
  19. #21 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    BOURG.
    Shade match 60
    $45Ulta BeautyUlta BeautyCosts $39 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertone

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone

    Medium confidence· Digital match

    View match
  20. #22 · Dior

    Lip Glow Oil Hydrating High-Shine Gloss

    001 Pink
    Shade match 83
    $42SephoraSephoraCosts $36 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)Does not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: Juicy Finish

    Medium confidence· Digital match

    View match
  21. #23 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    02 Lucky Moonstone
    Shade match 56
    $40SephoraSephoraCosts $34 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than mauve

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than mauve

    Retailer shade note: sheer soft pink shimmer

    High confidence· Digital match

    View match
  22. #24 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    438 CHARMS
    Shade match 56
    $45Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPink rather than mauve

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve

    Medium confidence· Digital match

    View match
  23. #25 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    400 Glamingo Pink
    Shade match 74
    $15.20WalmartWalmartCosts $9.20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · Lancôme

    Juicy Tubes Original Lip Gloss

    02 Spring Fling
    Shade match 61
    $25SephoraSephoraCosts $19 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Warm rather than cool undertonePink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: creamy millenial pink

    Medium confidence· Digital match

    View match
  25. #27 · Buxom

    Full-On Plumping Lip Polish

    Dolly Light
    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Retailer shade note: baby pink mauve shimmer

    High confidence· Digital match

    View match
  26. #28 · Anastasia Beverly Hills

    Universal Luminous Tinted Lip Gloss

    Cotton Candy
    Shade match 60
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPurple rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve · Does not claim hydration

    Retailer shade note: Baby pink lilac

    High confidence· Digital match

    View match
  27. #29 · Milani

    Keep It Full Nourishing Lip Plumper

    Sparkling Pink
    Shade match 72
    $5.99$11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than long-wearing (longevity)

    Retailer shade note: pink shimmer

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Glow Paradise Lip Balm-in-Gloss

    10 Porcelain Petal
    Shade match 66
    $3.49$13.99WalgreensWalgreens$2.51 less (42%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than mauve · Does not claim non-sticky · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Bobbi Brown Extra Plump Hydrating Lip Oil in Bare Blossom, against NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Vanilla Cream Pie. Every attribute compared, with its share of the score.

ComparedYour shadeVanilla Cream PieClosest shade matchBare BlossomScore
Shade match50% of overall93
Colour98#fe9eaf#fe9bacLooks identicalColour difference 0.7 (0 is identical)
Depth98LightLightSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall70
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 76/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Extra Plump Hydrating Lip Oil in Bare Blossom.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim hydration

Different

  • 8-hour wear longevity instead of long-wearing
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmauvevibrant blue-toned baby pink
FormatNot listedOil
BaseOil-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Watermelon Kiwi, against NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Vanilla Cream Pie. Every attribute compared, with its share of the score.

ComparedYour shadeVanilla Cream PieClosest overall alternativeWatermelon KiwiScore
Shade match50% of overall91
Colour95#fe9eaf#f89aa9Looks identicalColour difference 1.4 (0 is identical)
Depth96LightLightSameDepth difference 2.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedSheer tintNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Watermelon Kiwi.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmauvesheer baby pink
FormatNot listedNot listed
BaseOil-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (eugenol)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Bobbi Brown Extra Plump Hydrating Lip Oil Bare Blossom

Best price
$39SephoraSephora
Costs $33 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm Watermelon Kiwi

Best price
$16SephoraSephora
Costs $10 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.