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Butter Gloss Non-Sticky Lip Gloss Marshmallow dupes and alternatives NYX Professional Makeup

Purple · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Lancôme Lip Idôle JuicyTreat Oil-in-Gloss 90 Berry Bisou

The equivalent shade and the most similar lip gloss overall.

Overall match
75out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Shade match
81out of 100
Colour
66
Depth
98
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$32Ulta BeautyUlta Beauty
Costs $26 more

Your shade $6 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    01 Thunder Stealer
    Shade match 72
    $40SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: sheer icy lavender shimmer

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Maracuja Juicy Shift

    Grape
    Shade match 65
    $27Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour

    Medium confidence· Digital match

    View match
  3. #4 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Sugar Plum
    Shade match 56
    $16SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourMauve rather than purple

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple

    Retailer shade note: sheer mauve

    High confidence· Digital match

    View match
  4. #5 · Too Faced

    Kissing Juicy Tint Lip Balm

    Grape Soda
    Shade match 60
    $28SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim non-sticky

    Score details
    Shade match
    60
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim non-sticky

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  5. Shade match 51
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourMauve rather than purple

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Mauve rather than purple

    Retailer shade note: Cool Mauve

    High confidence· Digital match

    View match
  6. Shade match 48
    $32SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    48
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple

    Retailer shade note: cool pinky mauve

    High confidence· Digital match

    View match
  7. #8 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    07 Toffee Pink Shimmer
    Shade match 63
    $30SephoraSephoraCosts $24 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourMauve rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Not listed rather than long-wearing (longevity)

    Retailer shade note: pinky mauve

    High confidence· Digital match

    View match
  8. #9 · Buxom

    Full-On Plumping Lip Polish

    Dolly
    Shade match 62
    $26Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourMauve rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Not listed rather than long-wearing (longevity)

    Retailer shade note: true mauve shimmer

    Medium confidence· Digital match

    View match
  9. Shade match 44
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourMauve rather than purple

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Mauve rather than purple

    Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent

    High confidence· Digital match

    View match
  10. #11 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    107 Dragonfruit
    Shade match 43
    $42SephoraSephoraCosts $36 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterMauve rather than purple

    Score details
    Shade match
    43
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple

    Retailer shade note: A powdery pink mauve with golden shimmer

    High confidence· Digital match

    View match
  11. #12 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Dulce De Leche
    Shade match 42
    $16SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourNude rather than purple

    Score details
    Shade match
    42
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than purple

    Retailer shade note: sheer nude

    Medium confidence· Digital match

    View match
  12. #13 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Blackberry Bingsoo
    Shade match 48
    $22SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim non-sticky

    Score details
    Shade match
    48
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim non-sticky

    Retailer shade note: sheer berry

    Medium confidence· Digital match

    View match
  13. #14 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    10B Lavender Blaze
    Shade match 47
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleDoes not claim non-sticky

    Score details
    Shade match
    47
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Does not claim non-sticky

    Retailer shade note: sheer lavender pink

    High confidence· Digital match

    View match
  14. Shade match 46
    $26SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  15. #16 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    35 Peony Flash
    Shade match 46
    $38SephoraSephoraCosts $32 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourLighterMauve rather than purple

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · Does not claim non-sticky

    Retailer shade note: rosy mauve

    Medium confidence· Digital match

    View match
  16. #17 · Armani Beauty

    Prisma Flash Glossy Color Lip Balm

    34 Bloom Flash
    Shade match 45
    $38SephoraSephoraCosts $32 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleDoes not claim non-sticky

    Score details
    Shade match
    45
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  17. #18 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    SKU 3026234
    Match not determinedNo swatch colour on one side
    $20SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Low confidence· Digital match

    View match
  18. Shade match 55
    $18SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Retailer shade note: purple grape

    High confidence· Digital match

    View match
  19. #20 · L'Oréal Paris

    Glow Paradise Lip Balm-in-Gloss

    100 Mademoiselle Mauve
    Shade match 49
    $12.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same cool undertoneSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    49
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: cool medium plum

    Medium confidence· Digital match

    View match
  20. #21 · Too Faced

    Kissing Juicy Tint Lip Balm

    Raspberry
    Shade match 43
    $28SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    43
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Does not claim non-sticky

    Retailer shade note: electric fuschia

    Medium confidence· Digital match

    View match
  21. #22 · Fenty Beauty

    Gloss Bomb Heat Universal Lip Luminizer + Plumper

    LAVENDER SAVAGE
    Shade match 55
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than long-wearing (longevity)

    Retailer shade note: sheer lavender

    High confidence· Digital match

    View match
  22. #23 · ILIA

    Balmy Tint Hydrating Lip Balm

    Lullaby
    Shade match 59
    $29SephoraSephoraCosts $23 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: cool rose pink

    Medium confidence· Digital match

    View match
  23. #24 · ILIA

    Balmy Tint Hydrating Lip Balm

    Memoir
    Shade match 59
    $29SephoraSephoraCosts $23 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneMauve rather than purple

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Mauve rather than purple · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: neutral mauve

    Medium confidence· Digital match

    View match
  24. #25 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Need Her
    Shade match 41
    $26SephoraSephoraCosts $20 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRose rather than purple

    Score details
    Shade match
    41
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Rose rather than purple · Does not claim non-sticky

    Retailer shade note: rich soft blush

    Medium confidence· Digital match

    View match
  25. Shade match 58
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than purpleNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: sheer peony pink

    Medium confidence· Digital match

    View match
  26. #27 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    21 Shade-Throwing Beige
    Shade match 34
    $32SephoraSephoraCosts $26 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than purple

    Score details
    Shade match
    34
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than purple

    Retailer shade note: neutral nude beige

    High confidence· Digital match

    View match
  27. #28 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    102 Feel Nude
    Shade match 49
    $43SephoraSephoraCosts $37 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than purple8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    49
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: cool mauve nude

    Medium confidence· Digital match

    View match
  28. #29 · Tom Ford

    Soleil Lip Balm for Glowing Hydration

    05 Getaway
    Shade match 40
    $45SephoraSephoraCosts $39 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than purpleDoes not claim non-sticky

    Score details
    Shade match
    40
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than purple · Does not claim non-sticky

    Retailer shade note: rosy nude

    Medium confidence· Digital match

    View match
  29. #30 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    FU$$Y
    Shade match 32
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    32
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple

    Retailer shade note: shimmering pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Lancôme Lip Idôle JuicyTreat Oil-in-Gloss in 90 Berry Bisou, against NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Marshmallow. Every attribute compared, with its share of the score.

ComparedYour shadeMarshmallowClosest match90 Berry BisouScore
Shade match50% of overall81
Colour66#9a7183#966e90Slight colour differenceColour difference 5.5 (0 is identical)
Depth98MediumMediumSameDepth difference 1.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 75/100Shade match 81/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Lip Idôle JuicyTreat Oil-in-Gloss in 90 Berry Bisou.

Same or better

  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmuted lilacblackberry lavender
FormatNot listedNot listed
BaseOil-based, high siliconeOil-based, moderate silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 90 Berry Bisou

Best price
$32Ulta BeautyUlta Beauty
Costs $26 more

Your shade $6 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.