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Epic Ink Waterproof Liquid Eyeliner Marshmallow dupes and alternatives NYX Professional Makeup

Nude · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade match: Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil Beige Flag

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
MarshmallowChange shade
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · 24 hour wear
The match
Urban Decay
Beige Flag
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 24 hour wear

Format: pencil. Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
97out of 100
Colour
94
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
Costs $13 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Sacheu Long Wear Liquid Eyeliner STAY-N Eye’m Crisp

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
NYX Professional Makeup
MarshmallowChange shade
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · 24 hour wear
The match
Sacheu
Eye’m Crisp
Form and tip: Liquid
Wear claims: Smudge resistant

Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
85
Best price
$14Ulta BeautyUlta Beauty
Costs $4 more

Your shade $10 at Ulta Beauty

Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Matte Liquid Eyeliner

    Brown
    Shade match 15
    $22SephoraSephoraCosts $12 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  2. Shade match 15
    $27SephoraSephoraCosts $17 more

    Matches: Same form: liquidSame texture: liquidSame waterproof: claimed

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    100

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  3. Shade match 15
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    H2O Proof Inkwell Waterproof Eyeliner

    Bluebird
    Shade match 3
    $8Ulta BeautyUlta Beauty$2 less (20%)

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: periwinkle

    Medium confidence· Digital match

    View match
  5. #7 · Physicians Formula

    Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum

    Ultra Black
    Shade match 0
    $11.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  6. #8 · ONE/SIZE

    Point Made Waterproof Liquid Eyeliner Pen

    Bodacious Black
    Shade match 0
    $19SephoraSephoraCosts $9 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  7. Shade match 0
    $19.60$28SephoraSephoraCosts $9.60 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: gunmetal shimmer, brush tip

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Waterproof Eyeliner Pen

    Black
    Shade match 0
    $4Ulta BeautyUlta Beauty$6 less (60%)

    Matches: Same form: liquidSame finish: matteSame waterproof: claimed

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  9. Shade match 0
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  10. #12 · Benefit Cosmetics

    Roller Liner Waterproof Liquid Eyeliner

    Black
    Shade match 0
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  11. $68SephoraSephoraCosts $58 more

    Matches: Same form: liquidSame texture: liquidSimilar longevity

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  12. Shade match 0
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: charcoal

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Intense Ink Eyeliner

    Blackest Black
    Shade match 0
    $6Ulta BeautyUlta Beauty$4 less (40%)

    Matches: Same form: liquidSame tip: felt tipSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  14. #16 · ILIA

    Clean Line Liquid Liner

    Midnight Express
    Shade match 0
    $29SephoraSephoraCosts $19 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  15. #17 · Haus Labs

    Clear Cut Waterproof Liquid Eyeliner

    Black Onyx
    Shade match 0
    $26SephoraSephoraCosts $16 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    93

    Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Epic Wear Long Lasting Liquid Eyeliner

    Yellow
    Shade match 17
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  17. #19 · KVD Beauty

    Tattoo Liner Waterproof Liquid Eyeliner

    Mad Max Brown
    Shade match 15
    $25SephoraSephoraCosts $15 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Perfect Strokes Matte Liquid Liner

    Brown
    Shade match 15
    $22Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  19. #21 · Revlon

    ColorStay Lash Serum + Liner Liquid Liner

    Blackest Black
    $12.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colourBrush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  20. #22 · Fenty Beauty

    Flyliner Longwear Liquid Eyeliner

    In Big Truffle
    Shade match 15
    $24Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Satin rather than matte

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Satin rather than matte

    Retailer shade note: satin chocolate brown

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Vivid Matte Longwear Liquid Eyeliner

    Black
    Shade match 0
    $10Ulta BeautyUlta BeautySame price

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Not sold in your colourBrush tip rather than felt tip

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Brush tip rather than felt tip

    Medium confidence· Digital match

    View match
  22. #24 · Kaja

    Wink Stamp Waterproof Winged Eyeliner

    Dark Brown - Original Cat Eye
    Shade match 15
    $29Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same form: liquidSame tip: felt tipSame texture: liquid

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    63

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: rich espresso brown

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Eyestudio Master Precise All Day Liquid Eyeliner

    Forest Brown
    Shade match 15
    $10.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: liquidSame texture: liquidSame finish: matte

    Differences: Brush tip rather than felt tipDifferent stated wear times

    Score details
    Form & tip
    91
    Formula
    100
    Wear claims
    70

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Brush tip rather than felt tip · Different stated wear times

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

See 11 in other formats

Why the closest shade match works

Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Beige Flag, against NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Marshmallow. Every attribute compared, with its share of the score.

ComparedYour shadeMarshmallowClosest shade matchBeige FlagScore
Form & tip45% of overall23
Form20LiquidPencilDifferentPencil rather than liquid
Tip30Felt tipPencilDifferentPencil rather than felt tip
Formula30% of overall64
Texture40LiquidCreamySome differenceCreamy rather than liquid
Finish100MatteMatteSameSame finish
Wear claims25% of overall100
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity10024-hour wear24-hour wearSameSame stated wear time
Overall match 55/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil in Beige Flag.

Same or better

  • Same finish: matte
  • Same waterproof: claimed
  • Same longevity: 24-hour wear

Different

  • Pencil rather than liquid
  • Pencil rather than felt tip
  • Creamy rather than liquid

Not compared

  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Sacheu Long Wear Liquid Eyeliner STAY-N in Eye’m Crisp, against NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Marshmallow. Every attribute compared, with its share of the score.

ComparedYour shadeMarshmallowClosest overall alternativeEye’m CrispScore
Form & tip45% of overall100
Form100LiquidLiquidSameSame form
Tipnot comparableFelt tipNot listedNot comparableTip not listed for one product
Formula30% of overall100
Texture100LiquidLiquidSameSame texture
Finish100MatteMatteSameSame finish
Wear claims25% of overall85
Waterproofnot comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity8524-hour wearLong-wearingCloseBoth claim long wear
Overall match 95/100Shade match 15/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sacheu Long Wear Liquid Eyeliner STAY-N in Eye’m Crisp.

Same or better

  • Same form: liquid
  • Same texture: liquid
  • Same finish: matte
  • Similar longevity

Not compared

  • Tip: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil Beige Flag

Best price
$23SephoraSephora
Costs $13 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Sacheu Long Wear Liquid Eyeliner STAY-N Eye’m Crisp

Best price
$14Ulta BeautyUlta Beauty
Costs $4 more

Your shade $10 at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.