White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
24 matches
24 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyNo eyeliner of this type is close enough to recommend as an overall alternative.
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2 less (20%)Matches: Same form: liquidSame finish: matteSame waterproof: claimed
Differences: Not sold in your colour
Not compared: tip, texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: periwinkle
Medium confidence· Digital match
e.l.f. Cosmetics H2O Proof Inkwell Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta BeautyCosts $1.99 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Physicians Formula Eye Booster Lash 2-in-1 Boosting Eyeliner & Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta Beauty
SephoraCosts $9 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: matte black
Medium confidence· Digital match
ONE/SIZE Point Made Waterproof Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19View at SephoraSephoraCosts $9.60 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: gunmetal shimmer, brush tip
Medium confidence· Digital match
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Sephora$19.60 · low stockView at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $12 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: true black matte
Medium confidence· Digital match
Anastasia Beverly Hills Matte Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$6 less (60%)Matches: Same form: liquidSame finish: matteSame waterproof: claimed
Differences: Not sold in your colour
Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
e.l.f. Cosmetics Waterproof Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: brown
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeliner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
MAC Cosmetics Liquidlast 24-Hour Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $17 moreMatches: Same form: liquidSame texture: liquidSame waterproof: claimed
Differences: Not sold in your colourSatin rather than matte
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Satin rather than matte
Retailer shade note: chocolate brown
Medium confidence· Digital match
Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Benefit Cosmetics Roller Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $58 moreMatches: Same form: liquidSame texture: liquidSimilar longevity
Differences: Not sold in your colour
Not compared: tip, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: black
Medium confidence· Digital match
Tom Ford Eye Defining Pen Liquid Eyeliner Duo for Ultimate Precision
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta BeautyCosts $15 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: charcoal
Medium confidence· Digital match
Stila Stay All Day Waterproof Liquid Eye Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$4 less (40%)Matches: Same form: liquidSame tip: felt tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
e.l.f. Cosmetics Intense Ink Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta BeautyCosts $15 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Stila Stay All Day Waterproof Liquid Eye Liner - Micro Tip
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $19 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colour
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: black
Medium confidence· Digital match
ILIA Clean Line Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $16 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colour
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: matte black
Medium confidence· Digital match
Haus Labs Clear Cut Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $2 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip
Medium confidence· Digital match
NYX Professional Makeup Epic Wear Long Lasting Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip
Medium confidence· Digital match
Revlon ColorStay Lash Serum + Liner Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $15 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip
Retailer shade note: rich chocolate
Medium confidence· Digital match
KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta BeautyCosts $12 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tip
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip
Medium confidence· Digital match
Rare Beauty Perfect Strokes Matte Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colourSatin rather than matte
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Satin rather than matte
Retailer shade note: satin chocolate brown
Medium confidence· Digital match
Fenty Beauty Flyliner Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautySame priceMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tip
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip
Medium confidence· Digital match
NYX Professional Makeup Vivid Matte Longwear Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same form: liquidSame tip: felt tipSame texture: liquid
Differences: Not sold in your colourDifferent stated wear times
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Different stated wear times
Retailer shade note: rich espresso brown
Medium confidence· Digital match
Kaja Wink Stamp Waterproof Winged Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephora$29 · out of stockView at SephoraUlta BeautyCosts $0.99 moreMatches: Same form: liquidSame texture: liquidSame finish: matte
Differences: Not sold in your colourBrush tip rather than felt tipDifferent stated wear times
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Brush tip rather than felt tip · Different stated wear times
Medium confidence· Digital match
Maybelline Eyestudio Master Precise All Day Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyShowing 12 of 24 matches
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Pure White, against NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Phantom Lines. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Pure White.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
