Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
No material differences in the data we have.
Close colour · Cream · Opaque
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: midtone pink brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Mauve rather than brownDoes not claim comfort
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Mauve rather than brown · Does not claim comfort
Retailer shade note: rose mauve
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$5 less (42%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Does not claim hydration
Close colour · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: beige brown
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyTarget$7View at TargetSephoraCosts $36 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: An intense brown
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Rose rather than brown
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Rose rather than brown
Retailer shade note: cool rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Deeper
Slight colour difference · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper
Retailer shade note: reddish brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $15 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: intense rose brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $37 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Red rather than brown
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than brown
Retailer shade note: cranberry scarlet
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $12 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Red rather than brown
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than brown
Retailer shade note: deep dark red
Medium confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraCVS$1.01 less (8%)Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance
Differences: Mauve rather than brown24-hour wear rather than long-wearing (longevity)Does not claim comfort
Looks identical
Ingredients (not scored): no ingredient list for one product
Differences: Mauve rather than brown · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
CVS$10.99View at CVSUlta BeautyCosts $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Pink rather than brown
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Pink rather than brown
Retailer shade note: dusty blue pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $14 moreMatches: Same longevity: long-wearingBoth claim comfort
Differences: Warm rather than cool undertoneDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim hydration
Retailer shade note: warm brown with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than brownDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than brown · Does not claim comfort
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: DeeperNude rather than brown
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Nude rather than brown
Retailer shade note: berry-bitten nude
Medium confidence· Digital match
RMS Beauty Legendary Serum Lipstick: The Nudes
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Red rather than brown12-hour wear rather than long-wearing (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Red rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: a deep plum red
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
No material differences in the data we have.
Slight colour difference · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: auburn brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $52 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Plum rather than brown12-hour wear rather than long-wearing (longevity)Does not claim comfort
Very close colour · Satin · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Plum rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephoraCosts $13 moreMatches: Both claim comfortBoth claim hydration
Differences: Warm rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: muted peachy pinky brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool berry brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Plum rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: pinkish plum
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same longevity: long-wearingBoth claim comfortBoth claim hydration
Differences: Warm rather than cool undertoneRose rather than brown
Close colour · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than brown
Retailer shade note: warm dusty rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$0.01 less (0%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Nude rather than brownNot listed rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than brown · Not listed rather than long-wearing (longevity)
Retailer shade note: medium mauvy nude
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$8.39View at WalmartTarget$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensWalgreens$5.01 less (42%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Does not claim comfortDoes not claim hydration
Slight colour difference · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartUlta BeautyCosts $15 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: chestnut
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephoraCosts $30 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Mauve rather than brownDoes not claim comfort
Slight colour difference
Ingredients (not scored): 25% ingredient overlap
Differences: Mauve rather than brown · Does not claim comfort
Retailer shade note: Mauve
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $52 moreMatches: Same cool undertoneBoth claim hydration
Differences: Nude rather than brown12-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Satin · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than brown · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: Deep Nude
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta BeautyCosts $13 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Red rather than brown12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than brown · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: vivid blue red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Pink rather than brownNot listed rather than long-wearing (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than brown · Not listed rather than long-wearing (longevity)
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyShowing 12 of 28 matches
Maybelline SuperStay Matte Ink Liquid Lipstick in Voyager, against NYX Professional Makeup Lip IV Hydrating Gloss Stain in Drippin In Rose. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Matte Ink Liquid Lipstick in Voyager.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Juvia's Place The Nude Velvety Matte Lipstick in Kebi, against NYX Professional Makeup Lip IV Hydrating Gloss Stain in Drippin In Rose. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place The Nude Velvety Matte Lipstick in Kebi.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
Maybelline SuperStay Matte Ink Liquid Lipstick Voyager
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Juvia's Place The Nude Velvety Matte Lipstick Kebi
Ulta BeautyYour shade $12 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
