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Lip IV Hydrating Gloss Stain Grape Gushin dupes and alternatives NYX Professional Makeup

Purple · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: MAC Cosmetics M·A·Cximal Sleek Satin Lipstick Cyber

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
MAC Cosmetics
Cyber
Colour family, undertone and depth: Purple · Cool · Deep / dark
Finish and opacity: Satin · Opaque
Shade match
59out of 100
Colour
31
Depth
100
Undertone (Undertone and colour family)
100
Match price
$25Ulta BeautyUlta Beauty
Costs $13 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    Midnight Ballerina
    Shade match 56
    $27SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than purpleDoes not claim comfort

    Score details
    Shade match
    56
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · Does not claim comfort

    Retailer shade note: plum brown

    Medium confidence· Digital match

    View match
  2. #3 · Gucci

    Velvet Matte Lipstick

    702 Anne Lilac
    Shade match 55
    $49SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: dark lilac

    High confidence· Digital match

    View match
  3. #4 · Dior

    Rouge Dior Lipstick

    600 Nude Gown
    Shade match 54
    $50SephoraSephoraCosts $38 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourNude rather than purple12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than purple · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: a bright ebony

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Rekindled
    Shade match 54
    $27Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than purple10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep cool brown

    High confidence· Digital match

    View match
  5. #6 · Revlon

    Super Lustrous Lipstick

    Va Va Violet
    Shade match 55
    $8.99CVSCVS$3.01 less (25%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Smoked Purple
    Shade match 47
    $25Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    47
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep eggplant purple

    High confidence· Digital match

    View match
  7. #8 · Gucci

    Glow & Care Shine Lipstick

    714 Jody Wild Mauve
    Shade match 41
    $49SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim comfort

    Score details
    Shade match
    41
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim comfort

    Retailer shade note: dark raspberry

    High confidence· Digital match

    View match
  8. #9 · Gucci

    Long Lasting Satin Lipstick

    700 Crystal Black
    Shade match 38
    $49SephoraSephoraCosts $37 more

    Matches: Same longevity: long-wearingBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourOther rather than purple

    Score details
    Shade match
    38
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than purple

    Retailer shade note: black satin

    Medium confidence· Digital match

    View match
  9. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    28 Night Bird
    Shade match 49
    $16SephoraSephoraCosts $4 more

    Matches: Claims transfer resistanceBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourOther rather than purple10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    49
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than purple · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Film Noir
    Shade match 37
    $25SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than purple

    Score details
    Shade match
    37
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple

    Retailer shade note: deep cool brown

    High confidence· Digital match

    View match
  11. #12 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Fierce
    Shade match 39
    $15Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than purpleDoes not claim comfort

    Score details
    Shade match
    39
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Plum rather than purple · Does not claim comfort

    Retailer shade note: burgundy

    High confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Sin
    Shade match 41
    $25SephoraSephoraCosts $13 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than purple12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    41
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than purple · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep dark blue red

    Medium confidence· Digital match

    View match
  13. #14 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 39
    $42SephoraSephoraCosts $30 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance

    Differences: Noticeably different swatch colourPlum rather than purple

    Score details
    Shade match
    39
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple

    Retailer shade note: deep garnet

    High confidence· Digital match

    View match
  14. #15 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Plum Berry559
    Match not determinedNo swatch colour on one side
    $8.69TargetTarget$3.31 less (28%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Plum rather than purple24-hour wear rather than long-wearing (longevity)Does not claim comfort

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared

    Ingredients (not scored): no ingredient list for one product

    Differences: Plum rather than purple · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Low confidence· Digital match

    View match
  15. #16 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Cocoa
    Shade match 34
    $15Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than purple

    Score details
    Shade match
    34
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than purple · Does not claim comfort

    Retailer shade note: deep dark chocolate nude

    Medium confidence· Digital match

    View match
  16. #17 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    $weet Whiskey
    Shade match 34
    $27Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneBrown rather than purple

    Score details
    Shade match
    34
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Brown rather than purple · Does not claim comfort

    Retailer shade note: rich mahogany

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 31
    $25Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourRed rather than purple

    Score details
    Shade match
    31
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than purple

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  18. #19 · Fenty Beauty

    Gloss Bomb Stix High-Shine Gloss Stick

    Black'r Berry
    Shade match 33
    $27SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim comfort

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim comfort

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  19. #20 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Berry Mocha
    Shade match 33
    $26SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than purpleDoes not claim hydration

    Score details
    Shade match
    33
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · Does not claim hydration

    Retailer shade note: rich brown with cool berry hues

    High confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    Caviar
    Shade match 40
    $27Ulta BeautyUlta BeautyCosts $15 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourOther rather than purple8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    40
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Other rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  21. #22 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Antique Velvet
    Shade match 37
    $25Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than purple12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    37
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: intense brown

    Medium confidence· Digital match

    View match
  22. #23 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Fearless
    Shade match 41
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than purple16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    41
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: deep chocolate brown

    Medium confidence· Digital match

    View match
  23. #24 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Drama Queen
    Shade match 30
    $15Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than purpleDoes not claim comfort

    Score details
    Shade match
    30
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than purple · Does not claim comfort

    Retailer shade note: rich berry shade

    High confidence· Digital match

    View match
  24. #25 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rouge
    Shade match 30
    $15Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than purpleDoes not claim comfort

    Score details
    Shade match
    30
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Red rather than purple · Does not claim comfort

    Retailer shade note: deep wine red

    High confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    High Drama
    Shade match 37
    $27Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than purple8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    37
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim comfort

    Retailer shade note: deep dark plum

    High confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Deep Mesh
    Shade match 40
    $11Ulta BeautyUlta Beauty(product price)$1 less (8%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourPlum rather than purple16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    40
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: brown plum

    High confidence· Digital match

    View match
  27. Shade match 34
    $35Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than purple12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    34
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool eggplant brown

    High confidence· Digital match

    View match
  28. #29 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    123 Brownie
    Shade match 37
    $16SephoraSephoraCosts $4 more

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourBrown rather than purple10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    37
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark brown

    High confidence· Digital match

    View match
  29. #30 · Maybelline

    SuperStay Ink Crayon Lipstick

    Rise To The To
    Match not determinedNo swatch colour on one side
    $9.99TargetTarget$2.01 less (17%)

    Matches: Same longevity: long-wearingClaims transfer resistance

    Differences: Does not claim comfortDoes not claim hydration

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim comfort · Does not claim hydration

    Low confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

MAC Cosmetics M·A·Cximal Sleek Satin Lipstick in Cyber, against NYX Professional Makeup Lip IV Hydrating Gloss Stain in Grape Gushin. Every attribute compared, with its share of the score.

ComparedYour shadeGrape GushinClosest shade matchCyberScore
Shade match60% of overall59
Colour31#291f27#2c0d13Visibly different colourColour difference 10.4 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PurplePurpleSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedSatinNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 65/100Shade match 59/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Sleek Satin Lipstick in Cyber.

Same or better

  • Same cool undertone
  • Same longevity: long-wearing
  • Both claim comfort
  • Both claim hydration

Different

  • Visibly different colour

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiongrapeblackened purple
FormatStainBullet
BaseWater-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Cyber

Match price
$25Ulta BeautyUlta Beauty
Costs $13 more

Your shade $12 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.