Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $6.89 at Target
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Target$6.89View at Target
CVS$8.99View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $12 at Ulta Beauty
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $13 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
No material differences in the data we have.
Slight colour difference · Satin · Opaque
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: blackened red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: 12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep dark blue red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Purple rather than red12-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Purple rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: deep eggplant purple
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
Walmart$5 less (42%)Matches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Does not claim hydration
Close colour · Buildable
Ingredients (not scored): 21% ingredient overlap
Differences: Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Walmart$7View at WalmartUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Does not claim comfort
Retailer shade note: deep wine red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Berry rather than redNot listed rather than long-wearing (longevity)
Very close colour
Ingredients (not scored): 8% ingredient overlap
Differences: Berry rather than red · Not listed rather than long-wearing (longevity)
Retailer shade note: mulberry
Medium confidence· Digital match
Morphe Liplock Glossy Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $36 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Plum rather than redDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than red · Does not claim comfort
Retailer shade note: burgundy
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Pink rather than red16-hour wear rather than long-wearing (longevity)
Very close colour · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than red · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: deep nude mauve pink
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Brown rather than redDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than red · Does not claim hydration
Retailer shade note: rich brown with cool berry hues
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: 10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than redDoes not claim comfort
Slight colour difference
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than red · Does not claim comfort
Retailer shade note: deep berry
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than redDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than red · Does not claim comfort
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than redNot listed rather than long-wearing (longevity)Does not claim comfort
Very close colour · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than red · Not listed rather than long-wearing (longevity) · Does not claim comfort
Retailer shade note: cool magenta
Medium confidence· Digital match
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $4 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Brown rather than red10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than red · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep plum brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Lighter · Does not claim comfort
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $1.99 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Brown rather than red16-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than red · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep chocolate brown
Medium confidence· Digital match
Maybelline Super Stay Vinyl Ink Liquid Lipcolor
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $13.99 · product priceView at Ulta BeautyUlta Beauty$6 less (50%)Matches: Both claim hydration
Differences: Neutral rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim comfort
Close colour · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
e.l.f. Cosmetics Sheer Slick Lipstick
Every store that sells this shade · prices as last checked
Amazon$6View at AmazonUlta Beauty$6View at Ulta Beauty
Walgreens$5.01 less (42%)Matches: Very close colourSame longevity: long-wearingClaims transfer resistance
Differences: Warm rather than cool undertonePlum rather than redDoes not claim comfort
Very close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than red · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.81 · out of stockView at WalmartUlta BeautyCosts $23 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Brown rather than red12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: cool eggplant brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourLighter10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte pink red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $30 moreMatches: Same cool undertoneSame longevity: long-wearingClaims transfer resistance
Differences: Plum rather than red
Slight colour difference · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than red
Retailer shade note: deep garnet
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $3 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than redDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than red · Does not claim comfort
Retailer shade note: rich berry shade
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: merlot red
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Brown rather than red12-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: intense brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Brown rather than red10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than red · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte dark brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $14 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim comfort
Differences: Noticeably different swatch colourLighter10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 28 matches
Revlon Super Lustrous Lipstick in Black Cherry, against NYX Professional Makeup Lip IV Hydrating Gloss Stain in Mauve N Moist. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon Super Lustrous Lipstick in Black Cherry.
Weighted ingredient similarity 1%. Ingredients only affect results through the filters.
Gucci Glow & Care Shine Lipstick in 714 Jody Wild Mauve, against NYX Professional Makeup Lip IV Hydrating Gloss Stain in Mauve N Moist. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci Glow & Care Shine Lipstick in 714 Jody Wild Mauve.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Revlon Super Lustrous Lipstick Black Cherry
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $6.89 at Target
Gucci Glow & Care Shine Lipstick 714 Jody Wild Mauve
SephoraYour shade $12 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
