Beautler.Your beauty butler

Make 'EM Wonder, 24H Soft Matte Foundation 13 Light Sand dupes and alternatives NYX Professional Makeup

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

Avoid an ingredient

Sort

2 of 32

Only showing matches with light coverage.

Closest shade match: NARS Pure Radiant Tinted Moisturizer SPF 30 Santiago

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
13 Light SandChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Buildable coverage
The match
NARS
Santiago
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50Ulta BeautyUlta Beauty
Costs $35.03 more

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 8

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
13 Light SandChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Buildable coverage
The match
Fenty Beauty
8
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Light coverage
Overall match
80out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
62
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $26.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 13 Light Sand (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Very close colour
    • Light medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Very close colour
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Pure Radiant Tinted Moisturizer SPF 30 in Santiago, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 13 Light Sand. Every attribute compared, with its share of the score.

ComparedYour shade13 Light SandClosest shade matchSantiagoScore
Shade match55% of overall99
Colour98#e1ad80#e1ac7dLooks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type30Combination, normal, oilyDry, normalBoth marketed for normal skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in Santiago.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than buildable coverage
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of matte
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 30
Overlap
View full match

Why the closest overall alternative works

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 8, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 13 Light Sand. Every attribute compared, with its share of the score.

ComparedYour shade13 Light SandClosest overall alternative8Score
Shade match55% of overall98
Colour97#e1ad80#e0af84Looks identicalColour difference 0.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 8.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than buildable coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

NARS Pure Radiant Tinted Moisturizer SPF 30 Santiago

Best price
$50Ulta BeautyUlta Beauty
Costs $35.03 more

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 8

Match price
$41Ulta BeautyUlta Beauty
Costs $26.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.