Make 'EM Wonder, 24H Soft Matte Foundation 36 Warm Rich dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 36 Warm Rich (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Pure Radiant Tinted Moisturizer SPF 30 in Granada, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 36 Warm Rich. Every attribute compared, with its share of the score.
ComparedYour shade36 Warm RichClosest shade matchGranadaHow they compareScore
Shade match55% of overall97
Colour60%95#794831#754632Looks identicalColour difference 1.4 (0 is identical)
Depth15%98DeepVery deepCloseDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall30
Skin type100%30Combination, normal, oilyDry, normalBoth marketed for normal skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Golden, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 36 Warm Rich. Every attribute compared, with its share of the score.
ComparedYour shade36 Warm RichClosest overall alternativeDeep GoldenHow they compareScore
Shade match55% of overall93
Colour60%90#794831#70432cVery close colourColour difference 2.3 (0 is identical)
Depth15%93DeepVery deepCloseDepth difference: 3.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 78/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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