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Make 'EM Wonder, 24H Soft Matte Foundation 14 True Beige dupes and alternatives NYX Professional Makeup

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with light coverage.

Closest shade match: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
14 True BeigeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
The match
L'Oréal Paris
Light
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
Costs $8.96 more

Your shade $9.03 at Walmart · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
14 True BeigeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
The match
Laura Geller
Golden Medium
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $28.97 more

Your shade $9.03 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 1
    Shade match 97
    $38SephoraSephoraCosts $28.97 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Light rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 14 True Beige (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Looks identical
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Light, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 14 True Beige. Every attribute compared, with its share of the score.

ComparedYour shade14 True BeigeClosest shade matchLightScore
Shade match55% of overall98
Colour96#d99c71#d69e75Looks identicalColour difference 1.2 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Light.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Light rather than buildable coverage
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, no silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 14 True Beige. Every attribute compared, with its share of the score.

ComparedYour shade14 True BeigeClosest overall alternativeGolden MediumScore
Shade match55% of overall90
Colour96#d99c71#d49b74Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Combination, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Golden Medium.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Light rather than buildable coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Olive rather than neutral undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Light

Match price
$17.99Ulta BeautyUlta Beauty
Costs $8.96 more

Your shade $9.03 at Walmart · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation Golden Medium

Best price
$38Ulta BeautyUlta Beauty
Costs $28.97 more

Your shade $9.03 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.