Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
26 of 32 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14.97 at Walmart · product price; shade not separately priced
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.97 at Walmart
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $5.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $27.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage
Retailer shade note: for tan-dark neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $20.03 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for normal/oily skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for normal/oily skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$2.98 less (20%)Matches: Same neutral undertoneSame matte finishClaims 12-hour wear
Differences: Medium rather than buildable coverageNot marketed for combination skin
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $24.53 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Retailer shade note: for deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)Costs $23.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: deep with neutral, subtle warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$0.97 less (6%)Matches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than buildable coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: medium tan with a neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $24.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage
Retailer shade note: rich coffee with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $45.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for normal skin
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $24.03 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Full rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage
Retailer shade note: rich mahogany with neutral undertones for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $29.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than buildable coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than buildable coverage
Retailer shade note: Medium Deep with neutral warm undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $23.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than buildable coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than buildable coverage · Not marketed for combination skin
Retailer shade note: for rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $24.03 moreMatches: Very close colourSame matte finishClaims 24-hour wear
Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination skin
Retailer shade note: medium deep with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $31.93 moreMatches: Very close colourSame matte finishSame buildable coverage
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $39.03 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $23.03 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than buildable coverage
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $24.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Full rather than buildable coverage
Retailer shade note: rich mahogany with red undertones for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $40.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Full rather than buildable coverage
Retailer shade note: D2.5 - Deep with cool undertone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $54.03 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: medium-deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $27.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $37.03 moreMatches: Same matte finishClaims 12-hour wearClaims not settling into lines
Differences: Slightly lighterSlightly cooler undertoneFull rather than buildable coverage
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Slightly cooler undertone · Full rather than buildable coverage
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Macy's$52View at Macy'sUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta BeautyCosts $39.03 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: medium deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $27.03 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than buildable coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than buildable coverage
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.02 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than buildable coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSShowing 12 of 24 matches
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 27 True Caramel (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Rich Cocoa
$8
Amande
N10
$16.99
450N
$24
6.5 Neutral
$42
055 Hazelnut
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
R.E.M. Beauty Sweetener Foundation in tan 10 n, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 27 True Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Sweetener Foundation in tan 10 n.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Foundation in 6N2 Truffle, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 27 True Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Foundation in 6N2 Truffle.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
R.E.M. Beauty Sweetener Foundation tan 10 n
Ulta BeautyYour shade $14.97 at Walmart · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Foundation 6N2 Truffle
SephoraYour shade $14.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
