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Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation tan 10 n

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $21.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Match price
$20Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral
    Shade match 97
    $42SephoraSephoraCosts $28.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: for tan-dark neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)Costs $25.90 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    6N2 Truffle
    Shade match 92
    $52SephoraSephoraCosts $38.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: very deep with neutral subtle brown undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW50
    Shade match 97
    $39SephoraSephoraCosts $25.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: rich coffee with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $60SephoraSephoraCosts $46.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10N
    Shade match 92
    $38Ulta BeautyUlta Beauty(product price)Costs $24.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW55
    Shade match 93
    $39SephoraSephoraCosts $25.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Retailer shade note: rich mahogany with neutral undertones for deep dark skin

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5W Eclair
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $40.40 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $55.40 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: medium-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)Costs $25.90 more

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Toffee
    Shade match 94
    $38SephoraSephoraCosts $24.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: for rich skin

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$0.61 less (4%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  13. #15 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $33.30 more

    Matches: Very close colourSame matte finishSame buildable coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $5.39 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Medium confidence· Digital match

    View match
  15. #17 · R.E.M. Beauty

    Sweetener Foundation

    deep 1 n
    Shade match 92
    $35Ulta BeautyUlta BeautyCosts $21.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal/oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW57
    Shade match 88
    $39SephoraSephoraCosts $25.40 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: rich mahogany with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $42SephoraSephoraCosts $28.40 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: for dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 89
    $38SephoraSephoraCosts $24.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage

    Retailer shade note: neutral peach

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $60SephoraSephoraCosts $46.40 more

    Matches: Very close colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNot marketed for normal skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Not marketed for normal skin

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW33
    Shade match 84
    $39SephoraSephoraCosts $25.40 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than buildable coverageNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Not marketed for combination skin

    Retailer shade note: medium deep with rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Face Tape Full Coverage Foundation

    53H Deep Honey
    Shade match 84
    $42Ulta BeautyUlta BeautyCosts $28.40 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Full rather than buildable coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 30 Light Nutmeg (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Looks identical
    • Deep tan · Neutral undertone

    $16.99

  3. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Close colour
    • Deep tan · Neutral undertone

    $8

  5. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Looks identical
    • Deep tan · Warm undertone

    $32

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Looks identical
    • Deep tan · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in tan 10 n, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 30 Light Nutmeg. Every attribute compared, with its share of the score.

ComparedYour shade30 Light NutmegClosest shade matchtan 10 nScore
Shade match55% of overall98
Colour97#ac6c49#ae6a47Looks identicalColour difference 1.0 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.3
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Combination, normal, oilyCombinationBoth marketed for combination skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in tan 10 n.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same buildable coverage
  • Claims a blurring effect
  • Claims not settling into lines

Different

  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 30 Light Nutmeg. Every attribute compared, with its share of the score.

ComparedYour shade30 Light NutmegClosest overall alternativeCabo - Medium 1Score
Shade match55% of overall97
Colour96#ac6c49#ad6f4eLooks identicalColour difference 1.2 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cabo - Medium 1.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listNo ingredient list
FragranceNo ingredient listNo ingredient list
Drying alcoholNo ingredient listNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation tan 10 n

Match price
$35Ulta BeautyUlta Beauty
Costs $21.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Cabo - Medium 1

Match price
$20Ulta BeautyUlta Beauty
Costs $6.40 more

Your shade $13.60 at Walmart · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.