Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Light Ivory (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Mercier Real Flawless Feather Matte Powder Foundation in 3C Biscotti, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeLight IvoryClosest shade match3C BiscottiHow they compareScore
Shade match55% of overall97
Colour60%94#eeb090#e9b294Very close colourColour difference 1.6 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Essence Foundation Stick in 170, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Light Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeLight IvoryClosest overall alternative170How they compareScore
Shade match55% of overall94
Colour60%91#eeb090#e9b498Very close colourColour difference 2.2 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.8
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $36 more
