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Soft Pinch Matte Bouncy Blush Thriving dupes and alternatives Rare Beauty

Berry · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Gucci Luminous Matte Powder Blush 09 Intense Plum

The equivalent shade and the most similar blush overall.

Your shade
Rare Beauty
ThrivingChange shade
Colour family, undertone and depth: Berry · Cool · Medium
Finish and pigmentation: Matte · Buildable
The match
Gucci
09 Intense Plum
Colour family, undertone and depth: Plum · Cool · Medium
Finish and pigmentation: Matte · Buildable
Overall match
76out of 100
Shade (Shade match)
85
Finish (Finish, pigmentation & format)
84
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
60
Shade match
85out of 100
Colour
84
Depth
97
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $22 more

Your shade $27 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Pink rather than berry12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than berry · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: Bright fuschia

    High confidence· Digital match

    View match
  2. #3 · Yves Saint Laurent

    Make Me Blush 24H Buildable Powder Blush

    54 Berry Bang
    Shade match 78
    $46SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Powder rather than cream (format)24-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    84
    Wear & performance
    52
    Comfort & skin suitability
    60

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Powder rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim comfort · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: pink raspberry matte

    High confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Shake N' Play Buildable Liquid Blush

    Bow'Peep
    Shade match 70
    $28SephoraSephoraCosts $1 more

    Matches: Same pigmentation: buildableBoth claim transfer resistanceBoth claim waterproof

    Differences: Neutral rather than cool undertonePink rather than berryLiquid rather than cream (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    79
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Natural · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: petal pink

    High confidence· Digital match

    View match
  4. #5 · Pat McGrath Labs

    Skin Fetish Divine Blush

    Lovestruck
    Shade match 76
    $39Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Pink rather than berryPowder rather than cream (format)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than berry · Powder rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: berry pink demi-matte

    High confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Skinfinish Colorstruck Blush

    Pony
    Shade match 73
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Pink rather than berryPowder rather than cream (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    84
    Wear & performance
    52
    Comfort & skin suitability
    88

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than berry · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep pink

    High confidence· Digital match

    View match
  6. Shade match 67
    $42SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Neutral rather than cool undertonePink rather than berry12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Pink rather than berry · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: Baby pink

    High confidence· Digital match

    View match
  7. #8 · Anastasia Beverly Hills

    Magic Touch Cream Blush & Lip Trio

    Peach

    Matched on the blush pan

    Shade match 75
    $38SephoraSephoraCosts $11 more

    Matches: Same finish: matteSame format: creamBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    91
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: Carnation Pink / Cool Pink / Mauve

    High confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Glow Play Cushiony Blush

    Heat Index
    Shade match 82
    $34SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame format: creamBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than berryDewy rather than matte (finish)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    64
    Wear & performance
    40
    Comfort & skin suitability
    84

    Looks identical · Dewy · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Dewy rather than matte (finish) · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bright pink

    High confidence· Digital match

    View match
  9. #10 · Yves Saint Laurent

    Make Me Blush 12H Blurring Liquid Blush

    54 Berry Bang
    Shade match 74
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  10. #11 · Bobbi Brown

    Pot Rouge Cream Blush for Lips & Cheeks

    Pink Flame
    Shade match 75
    $36SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame format: creamBoth claim comfort

    Differences: Mauve rather than berrySatin rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than berry · Satin rather than matte (finish) · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: pink mauve

    High confidence· Digital match

    View match
  11. #12 · Morphe

    Cheek Thrills Multi-Finish Face Trio

    Wine & Dine
    Match not determinedNo swatch colour on one side
    $19Ulta BeautyUlta Beauty$8 less (30%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: DeeperDoes not claim transfer resistanceDoes not claim waterproof

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich berry

    Low confidence· Digital match

    View match
  12. #13 · Westman Atelier

    Baby Cheeks Lip + Cheek Cream Blush Stick

    Poppet
    Shade match 72
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame format: creamBoth claim hydration

    Differences: Pink rather than berryDoes not claim transfer resistanceDoes not claim waterproof

    Score details
    Shade match
    72
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Natural

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than berry · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: poppy pink

    Medium confidence· Digital match

    View match
  13. #14 · Benefit Cosmetics

    Benetint Liquid Lip & Cheek Stain

    Playtint
    Shade match 64
    $28SephoraSephoraCosts $1 more

    Matches: Same pigmentation: buildableBoth claim transfer resistanceBoth claim waterproof

    Differences: LighterNeutral rather than cool undertonePink rather than berry

    Score details
    Shade match
    64
    Finish, pigmentation & format
    79
    Wear & performance
    70
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Pink rather than berry · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: pink lemonade-tinted lip & cheek stain

    Medium confidence· Digital match

    View match
  14. #15 · Dior

    Rosy Glow Powder Blush

    015 Cherry
    Shade match 73
    $42SephoraSephoraCosts $15 more

    Matches: Same pigmentation: buildableBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Neutral rather than cool undertoneRed rather than berryPowder rather than cream (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Natural · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: a cherry red

    High confidence· Digital match

    View match
  15. #16 · MERIT

    Flush Balm Cream Blush

    Le BonBon
    Shade match 71
    $30SephoraSephoraCosts $3 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than berrySheer rather than buildable (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    84

    Close colour · Natural · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bright pink

    Medium confidence· Digital match

    View match
  16. Shade match 75
    $32SephoraSephoraCosts $5 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Pink rather than berryOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    64
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Natural · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than berry · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: mauve pink

    High confidence· Digital match

    View match
  17. #18 · Yves Saint Laurent

    Make Me Blush 24H Buildable Powder Blush

    15 Chili Crush
    Shade match 66
    $46SephoraSephoraCosts $19 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim waterproof

    Differences: Warm rather than cool undertoneRed rather than berryPowder rather than cream (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    84
    Wear & performance
    52
    Comfort & skin suitability
    60

    Close colour · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than berry · Powder rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim comfort · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: sun-kissed red matte

    High confidence· Digital match

    View match
  18. Shade match 60
    $37Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same finish: matteSame pigmentation: buildableBoth claim waterproof

    Differences: Warm rather than cool undertonePink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    96
    Wear & performance
    52
    Comfort & skin suitability
    64

    Close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: universal, warm bubble-gum pink shade

    High confidence· Digital match

    View match
  19. #20 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    128R - Nude At Last
    Shade match 62
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperPink rather than berry

    Score details
    Shade match
    62
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: deep pink

    High confidence· Digital match

    View match
  20. #21 · Glossier

    Cloud Paint Gel Cream Blush

    Spark
    Shade match 69
    $24SephoraSephora$3 less (11%)

    Matches: Same format: creamBoth claim comfort

    Differences: Warm rather than cool undertoneRed rather than berrySheer rather than buildable (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    72

    Close colour · Natural · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than berry · Sheer rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bright poppy red

    Medium confidence· Digital match

    View match
  21. #22 · Gucci

    Glow Dewy Powder Blush

    04 - Bright Pink
    Shade match 78
    $49SephoraSephoraCosts $22 more

    Matches: Very close colourSame pigmentation: buildableBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than berryDewy rather than matte (finish)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    56
    Wear & performance
    40
    Comfort & skin suitability
    84

    Very close colour · Dewy · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Dewy rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: pink

    High confidence· Digital match

    View match
  22. #23 · Revlon

    Glimmer Blush Drops

    Pink It Over
    Shade match 78
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than berryDewy rather than matte (finish)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    54
    Wear & performance
    40
    Comfort & skin suitability
    100

    Very close colour · Dewy · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than berry · Dewy rather than matte (finish) · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof

    High confidence· Digital match

    View match
  23. #24 · Benefit Cosmetics

    Benetint Liquid Lip & Cheek Stain

    Floratint
    Shade match 59
    $28SephoraSephoraCosts $1 more

    Matches: Same pigmentation: buildableBoth claim transfer resistanceBoth claim waterproof

    Differences: Warm rather than cool undertoneRose rather than berryLiquid rather than cream (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    79
    Wear & performance
    70
    Comfort & skin suitability
    80

    Close colour · Natural · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than berry · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: desert-rose

    High confidence· Digital match

    View match
  24. #25 · Milani

    Baked Blush

    Berry Amore
    Shade match 76
    $12.99Ulta BeautyUlta Beauty$14.01 less (52%)

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: Noticeably different swatch colourDewy rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    56
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Dewy rather than matte (finish) · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    High confidence· Digital match

    View match
  25. #26 · Makeup By Mario

    Soft Pop Plumping Cream Blush Veil

    Paradise Pink
    Shade match 73
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame format: creamBoth claim comfort

    Differences: Pink rather than berryDewy rather than matte (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    64
    Wear & performance
    40
    Comfort & skin suitability
    84

    Close colour · Dewy · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than berry · Dewy rather than matte (finish) · Sheer rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: vibrant blue pink

    High confidence· Digital match

    View match
  26. #27 · Benefit Cosmetics

    Silky-Soft Powder Blush

    Crystah
    Shade match 53
    $34SephoraSephoraCosts $7 more

    Matches: Same pigmentation: buildableBoth claim transfer resistanceBoth claim waterproof

    Differences: LighterWarm rather than cool undertonePink rather than berry

    Score details
    Shade match
    53
    Finish, pigmentation & format
    67
    Wear & performance
    100
    Comfort & skin suitability
    88

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Pink rather than berry · Satin rather than matte (finish) · Powder rather than cream (format) · Does not claim hydration

    Retailer shade note: strawberry pink

    High confidence· Digital match

    View match
  27. #28 · Ulta Beauty Collection

    Too Cheeky Lip & Cheek Color Stick

    Vibe
    Shade match 74
    $13Ulta BeautyUlta Beauty$14 less (52%)

    Matches: Same cool undertoneSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourDeeperDewy rather than matte (finish)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    60
    Wear & performance
    40
    Comfort & skin suitability
    64

    Slight colour difference · Dewy · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Dewy rather than matte (finish) · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: berry cream

    High confidence· Digital match

    View match
  28. #29 · Fenty Beauty

    Cheeks Out Freestyle Cream Blush

    Strawberry Drip
    Shade match 58
    $28Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same format: creamBoth claim waterproofSame skin types: combination, dry, normal, oily, sensitive

    Differences: Warm rather than cool undertonePink rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    80
    Wear & performance
    64
    Comfort & skin suitability
    64

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft coral pink

    High confidence· Digital match

    View match
  29. #30 · Natasha Denona

    Hy-Blush Cloudy Cream Cheek Duo

    Fresh Mauve

    Matched on the deeper blush pan

    Shade match 65
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: cream

    Differences: Mauve rather than berryDewy rather than matte (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Mauve rather than berry · Dewy rather than matte (finish) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: mauve/glowy nude

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Gucci Luminous Matte Powder Blush in 09 Intense Plum, against Rare Beauty Soft Pinch Matte Bouncy Blush in Thriving. Every attribute compared, with its share of the score.

ComparedYour shadeThrivingClosest match09 Intense PlumScore
Shade match55% of overall85
Colour84#e35368#d45a6eClose colourColour difference 3.2 (0 is identical)
Depth97MediumMediumSameDepth difference 1.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish, pigmentation & format25% of overall84
Finish100MatteMatteSameSame matte finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format35CreamPowderDifferentPowder rather than cream
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall60
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin types60Combination, Dry, Normal, Oily, SensitiveNormal, Combination, OilySome differenceBoth marketed for combination, normal, oily skin
Overall match 76/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci Luminous Matte Powder Blush in 09 Intense Plum.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same pigmentation: buildable
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Powder format instead of cream
  • Long-wearing longevity instead of not listed
  • Does not claim transfer resistance
  • Does not claim waterproof
  • Does not claim comfort
  • Normal, Combination, Oily skin types instead of combination, dry, normal, oily, sensitive

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionbright raspberrytrue plum
BasePowder-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 09 Intense Plum

Best price
$49SephoraSephora
Costs $22 more

Your shade $27 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.