Gucci · Luminous Matte Powder Blush09 Intense Plum
All 10 imagesFewer images
Official description
true plum
Standardised colour
Plum · Medium · Cool undertone Details
Matte finish · Buildable pigmentation · Powder
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
SephoraWhere to buy 09 Intense Plum (1 store)
Sephora$49View at SephoraSimilar to Gucci Luminous Matte Powder Blush 09 Intense Plum
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours to wear with 09 Intense Plum
Open Complete My LookFive ways to coordinate with Gucci Luminous Matte Powder Blush 09 Intense Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
Linda
RMS Beauty Legendary Serum Lipstick, shade Linda
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$36
23 Cozy Berry
Lancôme Lip Idôle CuddleBlur Lip Velvet, shade 23 Cozy Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Light · Cool
$32
View at Ulta Beauty
Lip gloss
80 Sublime Magenta
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 80 Sublime Magenta
- Neighbouring colour: berry with plum
- Combination · Berry · Light · Cool
$12.99
Hibiscus
Tarte Maracuja Vegan Juicy Lip Balm, shade Hibiscus
- Neighbouring colour: berry with plum
- Combination · Berry · Light · Cool
$27
Lip liner
Fine Line
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Fine Line
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$9.99
Raspberry
Ulta Beauty Collection Automatic Retractable Lip Liner, shade Raspberry
- Neighbouring colour: berry with plum
- Combination · Berry · Light · Cool
$9.50
The same colour family across lips and cheeks.
Lipstick
153 Le Rosewood Ambition
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 153 Le Rosewood Ambition
- Close match
- Colour match · Plum · Medium · Cool
$13.99
Plum - cool berry
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Plum - cool berry
- Close match
- Colour match · Plum · Medium · Cool
$22
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Same colour family: plum
- Combination · Plum · Medium · Cool
$12.99
Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Same colour family: plum
- Combination · Plum · Medium · Cool
$26
Lip liner
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Same colour family: plum
- Combination · Plum · Medium · Cool
$29
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Same colour family: plum
- Combination · Plum · Medium · Cool
$6
A clear difference in colour or depth, on purpose.
Lipstick
Flushed
Revlon Super Lustrous Lipstick, shade Flushed
- Contrast: pink with plum
- Combination · Pink · Light · Cool
$8.99
Ruler
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Ruler
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$12.99
View at CVS
Lip gloss
448 OPULENCE
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 448 OPULENCE
- Contrast: deeper
- Combination · Red · Medium · Neutral
$45
Starr
Lip liner
Elson 6
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Elson 6
- Contrast: red with plum
- Combination · Red · Medium · Cool
$29
Tan
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Tan
- Contrast: nude with plum
- Combination · Nude · Light · Neutral
$26
Soft colours close to a natural flush.
Lipstick
Kneehigh
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade Kneehigh
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$12.99
Montmartre
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Montmartre
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Neutral
$12.49
Lip gloss
Wander
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Wander
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Fig Sauce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Fig Sauce
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Lip liner
Vintage Mauve
point of view. Trace it Precision Sculpting Lip Liner, shade Vintage Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Mauve
Tarte Maracuja Juicy Lip Liner, shade Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$23
Saturated or deep colours that stand out.
Lipstick
Plum - cool berry
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Plum - cool berry
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$22
Paris.NY
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Paris.NY
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$12.49
Lip gloss
Kir Sugar
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$33
Unavailable
Patrick Ta Major Volume Plumping Lip Gloss, shade Unavailable
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$26
Lip liner
19 Burgundy Bestie
Essence 8H Matte Comfort Lipliner, shade 19 Burgundy Bestie
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$3.99
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery blush that is medium, cool, plum
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #d45a6e
- L* 54.5 a* 49.8 b* 13.2
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Powder
- the product's attributes
- Wear claims
- Long-wearing, claimed
- the product's attributes or description
- Skin suitability claims
- Hydrating, For normal, combination, oily skin, Non-comedogenic
- the product's attributes or description
- Data confidence
- Low
- The description and the swatch disagree
- Source
- Sephora
- checked 4 Nov 2026
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.