Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Same pigmentation: buildable
Differences: Lighter· Berry rather than plum· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
61
Comfort & skin suitability
73
Close colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter · Berry rather than plum · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Oily rather than normal, combination, oily (skin types)
Matches: Very close colour· Same pigmentation: buildable· Same format: powder
Differences: Neutral rather than cool undertone· Pink rather than plum· Dewy rather than matte (finish)
Score details
Shade match
75
Finish, pigmentation & format
73
Wear & performance
100
Comfort & skin suitability
60
Very close colour · Dewy · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum · Dewy rather than matte (finish) · Normal, Dry, Combination rather than normal, combination, oily (skin types)
Matches: Same cool undertone· Same finish: matte· Same pigmentation: buildable
Differences: Mauve rather than plum· Liquid rather than powder (format)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
74
Finish, pigmentation & format
80
Wear & performance
70
Comfort & skin suitability
58
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than plum · Liquid rather than powder (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Very close colour· Same longevity: long-wearing· Claims comfort
Differences: Neutral rather than cool undertone· Pink rather than plum· Sheer rather than buildable (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
64
Wear & performance
100
Comfort & skin suitability
60
Very close colour · Natural · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum · Sheer rather than buildable (pigmentation) · Stick rather than powder (format) · Normal, Dry, Combination rather than normal, combination, oily (skin types)
Matches: Same cool undertone· Same finish: matte· Claims comfort
Differences: Berry rather than plum· Opaque rather than buildable (pigmentation)· Liquid rather than powder (format)
Score details
Shade match
77
Finish, pigmentation & format
71
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than powder (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Pink rather than plum· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
63
Finish, pigmentation & format
100
Wear & performance
61
Comfort & skin suitability
73
Slight colour difference · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Oily rather than normal, combination, oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Same format: powder
Differences: Neutral rather than cool undertone· Rose rather than plum· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
63
Finish, pigmentation & format
100
Wear & performance
70
Comfort & skin suitability
48
Close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration · Normal, Dry, Oily rather than normal, combination, oily (skin types)
Matches: Same finish: matte· Same pigmentation: buildable· Claims comfort
Differences: Neutral rather than cool undertone· Pink rather than plum· Cream rather than powder (format)
Score details
Shade match
67
Finish, pigmentation & format
84
Wear & performance
70
Comfort & skin suitability
60
Close colour · Matte · Buildable
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Pink rather than plum · Cream rather than powder (format) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same longevity: long-wearing
Differences: Rose rather than plum· Cream rather than powder (format)· Does not claim hydration
Score details
Shade match
66
Finish, pigmentation & format
64
Wear & performance
100
Comfort & skin suitability
53
Slight colour difference · Natural
Ingredients (not scored): 4% ingredient overlap
Differences: Rose rather than plum · Cream rather than powder (format) · Does not claim hydration · Normal, Dry, Combination rather than normal, combination, oily (skin types)
Matches: Same format: powder· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Warm rather than cool undertone· Berry rather than plum
Score details
Shade match
56
Finish, pigmentation & format
80
Wear & performance
100
Comfort & skin suitability
69
Slight colour difference · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Berry rather than plum · Sheer rather than buildable (pigmentation) · Does not claim hydration
Matches: Very close colour· Same cool undertone· Claims comfort
Differences: Mauve rather than plum· Satin rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
84
Finish, pigmentation & format
59
Wear & performance
40
Comfort & skin suitability
58
Very close colour · Satin · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Satin rather than matte (finish) · Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration
Matches: Very close colour· Same finish: matte· Both claim hydration
Differences: Neutral rather than cool undertone· Pink rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
100
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum · Opaque rather than buildable (pigmentation) · Cream rather than powder (format) · Not listed rather than long-wearing (longevity)
Matches: Same cool undertone· Same pigmentation: buildable· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Deeper· Pink rather than plum
Score details
Shade match
58
Finish, pigmentation & format
67
Wear & performance
100
Comfort & skin suitability
60
Slight colour difference · Satin · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than plum · Satin rather than matte (finish) · Cream rather than powder (format)
Matches: Same cool undertone· Same pigmentation: buildable· Claims comfort
Differences: Berry rather than plum· Dewy rather than matte (finish)· Liquid rather than powder (format)
Score details
Shade match
77
Finish, pigmentation & format
53
Wear & performance
40
Comfort & skin suitability
60
Close colour · Dewy · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than plum · Dewy rather than matte (finish) · Liquid rather than powder (format) · Not listed rather than long-wearing (longevity) · Normal, Combination, Sensitive rather than normal, combination, oily (skin types)
Rare Beauty Soft Pinch Matte Bouncy Blush in Thriving, against Gucci Luminous Matte Powder Blush in 09 Intense Plum. Every attribute compared, with its share of the score.
ComparedYour shade09 Intense PlumClosest shade matchThrivingHow they compareScore
Shade match55% of overall85
Colour55%84#d45a6e#e35368Close colourColour difference 3.2 (0 is identical)
Depth15%97MediumMediumSameDepth difference 1.6 on the 0–100 scale
Overall match 77/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Haus Labs Color Fuse Talc-Free Blush Powder With Fermented Arnica in Hibiscus Haze, against Gucci Luminous Matte Powder Blush in 09 Intense Plum. Every attribute compared, with its share of the score.
ComparedYour shade09 Intense PlumClosest overall alternativeHibiscus HazeHow they compareScore
Shade match55% of overall82
Colour55%94#d45a6e#cc5c6cVery close colourColour difference 1.5 (0 is identical)
Depth15%98MediumMediumSameDepth difference 1.3 on the 0–100 scale
Skin types40%—not comparableNormal, Combination, OilyNot listedNot listed for eitherSkin types not listed for one product
Overall match 83/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (6%)
