Beautler.Your beauty butler

Soft Pinch Matte Bouncy Blush Truth dupes and alternatives Rare Beauty

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade match: Fenty Beauty Cheeks Out Freestyle Cream Blush 08 Summertime Wine

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Rare Beauty
TruthChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Fenty Beauty
08 Summertime Wine
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and pigmentation: Shimmer · Opaque
Shade match
91out of 100
Colour
95
Depth
99
Undertone (Undertone and colour family)
80
Best price
$28Ulta BeautyUlta Beauty
Costs $1 more

Your shade $27 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush 500R - Plum It Up

The most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Your shade
Rare Beauty
TruthChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Valentino
500R - Plum It Up
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable

Sold as lipstick, rated here for use as blush (suited).

Overall match
83out of 100
Shade (Shade match)
89
Finish (Finish, pigmentation & format)
90
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
100
Best price
$40SephoraSephora
Costs $13 more

Your shade $27 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Eclipse Cheek & Lip Stick

    opening night
    Shade match 85
    $26Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish, pigmentation & format
    96
    Wear & performance
    40
    Comfort & skin suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: true mauve

    High confidence· Digital match

    View match
  2. #4 · Benefit Cosmetics

    Silky-Soft Powder Blush

    Moone
    Shade match 80
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim transfer resistance

    Differences: Berry rather than plumSatin rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    67
    Wear & performance
    100
    Comfort & skin suitability
    88

    Close colour · Satin · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Berry rather than plum · Satin rather than matte (finish) · Powder rather than cream (format) · Does not claim hydration

    Retailer shade note: rich berry

    High confidence· Digital match

    View match
  3. #5 · NARS

    Talc-Free Powder Blush

    Hot One
    Shade match 90
    $36Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame finish: matteSame pigmentation: buildable

    Differences: Neutral rather than cool undertonePowder rather than cream (format)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    84
    Wear & performance
    40
    Comfort & skin suitability
    72

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Powder rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: matte burgandy

    High confidence· Digital match

    View match
  4. #6 · R.E.M. Beauty

    Eclipse Cheek & Lip Stick

    Off Book
    Shade match 80
    $26Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish, pigmentation & format
    96
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  5. #7 · Fenty Beauty

    Cheeks Out Freestyle Cream Blush

    RiRi
    Shade match 83
    $28Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame cool undertoneSame format: cream

    Differences: Mauve rather than plumOpaque rather than buildable (pigmentation)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish, pigmentation & format
    80
    Wear & performance
    64
    Comfort & skin suitability
    64

    Very close colour · Natural · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than plum · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: soft rose mauve

    High confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Skinfinish Colorstruck Blush

    Sinner
    Shade match 82
    $34SephoraSephoraCosts $7 more

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Red rather than plumPowder rather than cream (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    84
    Wear & performance
    52
    Comfort & skin suitability
    88

    Looks identical · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than plum · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep dark blue red

    High confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Blurring Serum Blush

    Plum
    Shade match 84
    $17.50$25Ulta BeautyUlta Beauty$9.50 less (35%)

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim hydration

    Differences: Liquid rather than cream (format)Does not claim transfer resistanceDoes not claim waterproof

    Score details
    Shade match
    84
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    76

    Close colour · Natural · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Liquid rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort

    Retailer shade note: bright plum

    High confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Pot Rouge Cream Blush for Lips & Cheeks

    Blushed Rose
    Shade match 84
    $36Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame cool undertoneSame format: cream

    Differences: Mauve rather than plumSatin rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    75
    Wear & performance
    40
    Comfort & skin suitability
    88

    Very close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than plum · Satin rather than matte (finish) · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    More The Mehr-Ier
    Shade match 75
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Pink rather than plumLiquid rather than cream (format)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than plum · Liquid rather than cream (format) · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: midtoned mauve pink

    High confidence· Digital match

    View match
  10. #12 · Nudestix

    NUDIES MATTE All Over Face Bronze Color

    Sunkissed Cool
    Shade match 73
    $37Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same cool undertoneSame finish: matteSame skin types: combination, dry, normal, oily, sensitive

    Differences: Terracotta rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    64

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Terracotta rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Sold as bronzer, rated here for use as blush (suited)

    Retailer shade note: cool medium terracotta

    High confidence· Digital match

    View match
  11. #13 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    310R - Pink Hour
    Shade match 72
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Rose rather than plumLiquid rather than cream (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than plum · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: deep rosewood

    High confidence· Digital match

    View match
  12. #14 · Milani

    Baked Blush

    Ciao Bella
    Shade match 87
    $12.99Ulta BeautyUlta Beauty$14.01 less (52%)

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: Dewy rather than matte (finish)Powder rather than cream (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    56
    Wear & performance
    40
    Comfort & skin suitability
    88

    Close colour · Dewy · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Dewy rather than matte (finish) · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Velvet Teddy
    Shade match 70
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Brown / nude rather than plumLiquid rather than cream (format)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown / nude rather than plum · Liquid rather than cream (format) · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: deep-toned beige

    High confidence· Digital match

    View match
  14. #16 · DIBS Beauty

    Duet Baked Blush Duo

    Backstage

    Matched on the deeper blush pan

    Shade match 85
    $30Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: DeeperDewy rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    56
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Dewy · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Dewy rather than matte (finish) · Powder rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: muted pink - mauve / deep plum

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Over the Taupe
    Shade match 70
    $27Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Brown / nude rather than plumLiquid rather than cream (format)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown / nude rather than plum · Liquid rather than cream (format) · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: midtoned dirty nude

    High confidence· Digital match

    View match
  16. Shade match 64
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    64
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: Rich berry

    High confidence· Digital match

    View match
  17. #19 · MERIT

    Flush Balm Cream Blush

    Postmodern
    Shade match 75
    $30SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown / nude rather than plumSheer rather than buildable (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    84

    Very close colour · Natural · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown / nude rather than plum · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep pink brown

    Medium confidence· Digital match

    View match
  18. #20 · Ogee

    Sculpted Cream Blush Stick

    Rose Quartz
    Shade match 68
    $42SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame format: creamBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than plumSheer rather than buildable (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    91
    Wear & performance
    40
    Comfort & skin suitability
    84

    Close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than plum · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: matte rose blush

    High confidence· Digital match

    View match
  19. Shade match 90
    $28SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Berry rather than plumDewy rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    42
    Wear & performance
    40
    Comfort & skin suitability
    84

    Very close colour · Dewy

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than plum · Dewy rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: bright berry

    High confidence· Digital match

    View match
  20. #22 · Morphe

    Cheek Thrills Multi-Finish Face Trio

    Wine & Dine
    Match not determinedNo swatch colour on one side
    $19Ulta BeautyUlta Beauty$8 less (30%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Berry rather than plumDoes not claim transfer resistanceDoes not claim waterproof

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Berry rather than plum · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich berry

    Low confidence· Digital match

    View match
  21. #23 · Fenty Beauty

    Shake N' Play Buildable Liquid Blush

    Wild'berry Whip
    Shade match 62
    $28SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim transfer resistance

    Differences: Noticeably different swatch colourMauve rather than plumLiquid rather than cream (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    79
    Wear & performance
    70
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than plum · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: rose mauve

    High confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Blush

    Berry
    Shade match 74
    $9.19CVSCVS$17.81 less (66%)

    Matches: Same cool undertoneBoth claim comfort

    Differences: Berry rather than plumOpaque rather than buildable (pigmentation)Does not claim transfer resistance

    Score details
    Shade match
    74
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Berry rather than plum · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. Shade match 77
    $36SephoraSephoraCosts $9 more

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Berry rather than plumSheer rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    64
    Wear & performance
    40
    Comfort & skin suitability
    92

    Close colour · Natural · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Berry rather than plum · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: rich berry

    High confidence· Digital match

    View match
  24. #26 · Dior

    Rosy Glow Powder Blush

    006 Berry
    Shade match 73
    $42SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: Noticeably different swatch colourPowder rather than cream (format)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    73
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: a deep plum

    High confidence· Digital match

    View match
  25. #27 · Bobbi Brown

    Pot Rouge Cream Blush for Lips & Cheeks

    Velvet Plum
    Shade match 65
    $36SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame finish: matteSame format: cream

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: cool berry

    High confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Putty Blush

    Caribbean
    Shade match 68
    $8Ulta BeautyUlta Beauty$19 less (70%)

    Matches: Same format: creamBoth claim comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Neutral rather than cool undertoneBerry rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    88

    Slight colour difference · Natural · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Berry rather than plum · Opaque rather than buildable (pigmentation) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration

    High confidence· Digital match

    View match
  27. #29 · Lancôme

    Blush Subtil Oil-Free Powder Blush

    473 Keep Calm & Blush
    Shade match 88
    $34Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneSame skin types: combination, dry, normal, oily, sensitive

    Differences: Metallic rather than matte (finish)Sheer rather than buildable (pigmentation)Liquid rather than cream (format)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    64

    Close colour · Metallic · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Metallic rather than matte (finish) · Sheer rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: plum metallic/shimmer

    High confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Halo Glow Blush Beauty Wand

    Berry Radiant
    Shade match 74
    $10Ulta BeautyUlta Beauty$17 less (63%)

    Matches: Same cool undertoneSame pigmentation: buildableBoth claim comfort

    Differences: DeeperBerry rather than plumDewy rather than matte (finish)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    63
    Wear & performance
    40
    Comfort & skin suitability
    100

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Berry rather than plum · Dewy rather than matte (finish) · Liquid rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof

    Retailer shade note: berry

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Fenty Beauty Cheeks Out Freestyle Cream Blush in 08 Summertime Wine, against Rare Beauty Soft Pinch Matte Bouncy Blush in Truth. Every attribute compared, with its share of the score.

ComparedYour shadeTruthClosest shade match08 Summertime WineScore
Shade match55% of overall91
Colour95#a15058#a64e5aLooks identicalColour difference 1.5 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish, pigmentation & format25% of overall54
Finish25MatteShimmerDifferentShimmer finish rather than matte
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format100CreamCreamSameBoth cream
Wear & performance15% of overall · 2 of 3 compared64
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall64
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types100Combination, Dry, Normal, Oily, SensitiveCombination, Dry, Normal, Oily, SensitiveSameBoth marketed for combination, dry, normal, oily, sensitive skin
Overall match 76/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Cheeks Out Freestyle Cream Blush in 08 Summertime Wine.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same format: cream
  • Both claim waterproof
  • Same skin types: combination, dry, normal, oily, sensitive

Different

  • Shimmer finish instead of matte
  • Opaque pigmentation instead of buildable
  • Does not claim transfer resistance
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsoft plumsoft berry with shimmer
BasePowder-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up, against Rare Beauty Soft Pinch Matte Bouncy Blush in Truth. Every attribute compared, with its share of the score.

ComparedYour shadeTruthClosest overall alternative500R - Plum It UpScore
Shade match55% of overall89
Colour83#a15058#9b454fClose colourColour difference 3.2 (0 is identical)
Depth89Deep / darkDeep / darkSameDepth difference 4.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format25% of overall90
Finish100MatteMatteSameSame matte finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format60CreamLiquidSome differenceLiquid rather than cream
Wear & performance15% of overall40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 83/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up.

Same or better

  • Same cool undertone
  • Same finish: matte
  • Same pigmentation: buildable
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Liquid format instead of cream
  • 12-hour wear longevity instead of not listed
  • Does not claim transfer resistance
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsoft plumcool deep plum
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (citronellol)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed

Where to buy

Closest shade match

Fenty Beauty Cheeks Out Freestyle Cream Blush 08 Summertime Wine

Best price
$28Ulta BeautyUlta Beauty
Costs $1 more

Your shade $27 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush 500R - Plum It Up

Best price
$40SephoraSephora
Costs $13 more

Your shade $27 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.