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Official description
soft plum
Standardised colour
Plum · Deep / dark · Cool undertone Details
Matte finish · Buildable pigmentation · Cream
SephoraWhere to buy Truth (2 stores)
SephoraBest price$27View at Sephora
Ulta BeautyBest price$27View at Ulta BeautySimilar to Rare Beauty Soft Pinch Matte Bouncy Blush Truth
The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.
Lip colours and eyeshadow to wear with Truth
Open Complete My LookFive ways to coordinate with Rare Beauty Soft Pinch Matte Bouncy Blush Truth, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
A Different Grape
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade A Different Grape
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$29
Dusty Rose
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Dusty Rose
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$26
Lip gloss
First Sari
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade First Sari
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$24
Wanderlust
ILIA Balmy Tint Hydrating Lip Balm, shade Wanderlust
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$29
Lip liner
808 Boundless Berry
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 808 Boundless Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Cool
$26
Goal Getter
NYX Professional Makeup Line Loud Longwear Lip Liner, shade Goal Getter
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$8
Eyeshadow
310 Soulmate
Sephora Collection Colorful Eyeshadow, shade 310 Soulmate
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$8
Violet
Bobbi Brown Crystal Eyes Shimmer Eyeshadow Stick, shade Violet
- Neighbouring colour: purple with plum
- Combination · Purple · Deep / dark · Cool
$34
The same colour family across lips, cheeks and eyes.
Lipstick
500R - Plum It Up
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 500R - Plum It Up
- Close match
- Colour match · Plum · Deep / dark · Cool
$40
Secret Salma
Charlotte Tilbury Matte Revolution Hydrating Lipstick, shade Secret Salma
- Close match
- Colour match · Plum · Deep / dark · Cool
$37
Lip gloss
Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Close match
- Colour match · Plum · Medium · Cool
$26
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Same colour family: plum
- Combination · Plum · Medium · Cool
$26
Lip liner
Muse
Milk Makeup Line + Fill Lip Liner and Allover Lip Color, shade Muse
- Close match
- Colour match · Plum · Deep / dark · Cool
$22
60 Million Dollar Berry
Lancôme Lip Idôle Lip Shaper, shade 60 Million Dollar Berry
- Same colour family: plum
- Combination · Plum · Medium · Neutral
$25
Eyeshadow
Outer Spice
Morphe ChromaPlus 6-Pan Eyeshadow Palette, shade Outer Spice
- Close match
- Colour match · Pan 4 · Plum · Deep / dark
$16
Mind Games
NARS Total Seduction Eyeshadow Stick, shade Mind Games
- Close match
- Colour match · Plum · Deep / dark · Cool
$34
A clear difference in colour or depth, on purpose.
Lipstick
Gossip
MAC Cosmetics Locked Kiss Ink Lipstick, shade Gossip
- Contrast: deeper
- Combination · Pink · Deep / dark · Cool
$35
Deep Orchid
Pat McGrath Labs MatteTrance Lipstick, shade Deep Orchid
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$39
Lip gloss
Lucky Lotus
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade Lucky Lotus
- Contrast: pink with plum
- Combination · Pink · Deep / dark · Cool
$24
010 Jumbo Juice
Revlon PhotoReady Instant Plump Serum, shade 010 Jumbo Juice
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$12.99
Lip liner
Headline
Tom Ford Runway Matte Lip Liner Pencil for Sculpted Definition, shade Headline
- Contrast: lighter
- Combination · Red · Light · Cool
$47
11 Hot N Heavy
NYX Professional Makeup Lingerie Lip Liner Stain, shade 11 Hot N Heavy
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$11.99
View at CVSEyeshadow
100 On Brand
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow, shade 100 On Brand
- Contrast: lighter
- Combination · Nude · Medium
$29
Cut to the Lace
Morphe ChromaPlus Eyeshadow Trio, shade Cut to the Lace
- Contrast: deeper
- Combination · The Sultry Shift pan · Blue · Deep / dark
$13
Soft colours close to a natural flush.
Lipstick
143 Le Mauve Indomptable
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 143 Le Mauve Indomptable
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$13.99
On The Mauve
Revlon Super Lustrous Lipstick, shade On The Mauve
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$11.99
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Coquito Dulce
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Coquito Dulce
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$24
Lip liner
Mauve
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Mauve
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$6
Dallying
Revlon ColorStay Multi-Liner, shade Dallying
- Close match, soft colour
- Colour match · Mauve · Medium · Cool
$11.99
Eyeshadow
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
Mauvelous Matte
Stila Liqua-Play Eye Shadow, shade Mauvelous Matte
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$25
Saturated or deep colours that stand out.
Lipstick
Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Deep colour that stands out
- Combination · Plum · Medium · Cool
$64
Raisin Rapture
L'Oréal Paris Colour Riche Original Satin Lipstick, shade Raisin Rapture
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$12.49
Lip gloss
Brandi
Buxom Full-On Plumping Lip Polish, shade Brandi
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$26
Kir Sugar
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$33
Lip liner
19 Burgundy Bestie
Essence 8H Matte Comfort Lipliner, shade 19 Burgundy Bestie
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$3.99
That Merlot Tho
e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Eyeshadow
In Your Orbit
Revlon Glimmer Liquid Shadow, shade In Your Orbit
- Saturated colour that stands out
- Combination · Plum · Deep / dark
$11.99
56S Mahogany
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow, shade 56S Mahogany
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$39
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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Shade details
- Swatch colour
- #a15058
- L* 44.3 a* 34.3 b* 11.0
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Transfer-resistant, Waterproof
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable, For combination, dry, normal, oily, sensitive skin, For sensitive skin, Non-comedogenic
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.